Salespeople are building strong personal brands that help them drive sales. This presentation was used in a creative workshop to explore the value of personal brands for companies and their salespeople and consultants. The workshop explored how companies should support and leverage the personal brands of their key salespeople and consultants.

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Personal Brand
versus the
Company Brand
Facilitator – John Smibert
A collaborative learning workshop

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The
Sue & Barry
Story

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Barry’s Story

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Sue’s Story

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Sue’s Story
Part 2

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The
Outcome

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our unique promise of value
to our brand community”
“Our personal brand is .....

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Characteristics of our personal brand?
 Our Values and Ideals
 Our focus – vision, mission, purpose
 Our knowledge, expertise, skills and capability
 Our relationships
 Our interests
 Our image - Poise, presentation, empathy, respect
 References and recommendations
 Published content

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Why is it valuable to think of ourselves
as a brand?
 Enhance credibility
 Drive more opportunities
 Attract more customers
 Grow what we offer
 Control our destiny

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What can we do?
 Gain control – plan, execute and
measure
 Achieve Consistency & Trust
 Relevant and compelling
 Growing our reach and influence

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How do we project our brand?
 Traditionally by:
 Email, Telephone,
 Meetings, Presentations,
 Speeches, Conferences,
 Media (press, radio, television)
 Published content (via email,
newsletters, magazines, news services)
 More recently via Social Media
 Profile
 Commentary
 Content
By connecting, communicating and delivering value

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Building your brand?
Step 1: Vision Mission Purpose
Step 2: Measurable Objectives
Step 3: My Personal Brand
• Who am I
• My Unique Promise of Value
• My Profile
• My Tag line
• Keywords
Step 4: Target Brand Community
Step 5: Brand Audit and gap analysis
Step 6: My Strategies
Step 7: My Tactics
Step 8: Execution and management

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Conflict with Company Brand?
1 + 1 = 3
Need to ensure alignment
Need to facilitate strong personal brands
Enable easy uncoupling

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Personal Branding
John Smibert
0404 857 893
Essential for
Sales and Consulting
Professionals!