User experience (UX) design involves building systems that anticipate user needs rather than dictating interface elements. It focuses on designing intuitive, accessible products by speaking to users in a natural, contextual manner and keeping options simple. The goal is to empathetically meet customer needs through unswerving focus on their experience at each level of a product's context.

1. What is UX?

2. Instead of prescribing the appearance of individual
items, we build systems to anticipate them.
– Heydon Pickering, Author of “Apps For All: Coding Accessible Web Applications”

4. If you have to explain it, it’s poorly designed.

6. If it looks like a duck and quacks like a duck, why
isn’t it a duck?

8. “More options more problems.”
– Scott Belsky, Vice President of Products & Community at Adobe

11. “Speak Human. Feedback is for human beings, so
address them as such. Use the words your users use.”
– Dan Saffer, Author of “Microinteractions”

13. “Everything should be made as simple as possible,
but not simpler”
– Albert Einstein

15. “Focus unswervingly on the customer.”
– Jesse Hertzberg, Former COO at Squarespace

17. “To be a great designer, you need to look a little
deeper into how people think and act.”
– Paul Boag, Co-Founder of Headscape Limited

19. “It’s about catching customers in the act, and
providing highly relevant and highly contextual
information.”
– Paul Maritz, CEO at Pivotal

22. “If you think good design is expensive, you should
look at the cost of bad design.”
- Ralf Speth

25. “Always design a thing by considering it in its next larger
context--a chair in a room, a room in a house, a house in
an environment, an environment in a city plan.”
- Eero Saarineen, Knoll

35. What do all of these products have in common?

36. Good design starts with empathy.