Working With Development

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Working With Development

  1. 1. Personas, Goals and Scenarios
  2. 2. “ It’s harder than you might think to squander a million dollars, but a flawed software-development process is a tool well suited to the job.” – Alan Cooper
  3. 3. What is interaction design <ul><li>Software architecture </li></ul><ul><li>Avoid becoming an apologist or a survivor </li></ul><ul><li>Stepping up to own alongside the developers </li></ul><ul><li>Filtering feedback and innovating on the users behalf </li></ul><ul><li>Coming up with personas, goals and scenarios </li></ul><ul><li>“ Designing interactive, software-based products is a specialty as demanding as constructing them.” </li></ul>
  4. 4. By products of getting it right <ul><li>Rapid acceptance </li></ul><ul><li>Intense customer loyalty </li></ul><ul><li>Minimal redesign or special updates </li></ul>
  5. 5. Personas <ul><li>Design for just one person </li></ul><ul><ul><li>Be loved by the minority </li></ul></ul><ul><ul><li>Meet the lowest common denomonator </li></ul></ul><ul><ul><li>Find the magic user </li></ul></ul><ul><li>Eliminate the Elastic User </li></ul><ul><li>Be a specific as possible </li></ul><ul><ul><li>How many people do they manage? When do they make assignments? </li></ul></ul><ul><li>Not a real user, eliminate quirks </li></ul>
  6. 6. “ It matters more that the persona is expressed with sufficient precision that it cannot wiggle under the pressure of development than it does that it be the right one.”
  7. 7. Goals <ul><li>Goals vs. tasks </li></ul><ul><li>Personal goals </li></ul><ul><li>Practical goals </li></ul><ul><li>Creating a computer to human relationship </li></ul>
  8. 8. Scenarios <ul><li>Daily-use scenarios </li></ul><ul><li>Necessary-use scenarios </li></ul><ul><li>Edge-case scenarios </li></ul><ul><li>Eliminate historical tasks </li></ul><ul><li>Step outside $$ and DAT, think magic </li></ul>

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