Case Studies 
In this section 
•Northern Illinois University 
Combating summer melt by getting new freshman excited to bec...
Case study 
Combating summer melt by getting new freshman excited to become 
Huskies 
The challenge 
How to turn admitted ...
Case study 
Showcasing student success and the value of a Youngstown State degree 
The challenge 
When resources are tight...
Case study 
Building student engagement and affiliation with branded achievements 
The challenge 
How to show students tha...
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Success Kit Part 3: Merit case studies

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Success Kit Part 3: Merit case studies

  1. 1. Case Studies In this section •Northern Illinois University Combating summer melt by getting new freshman excited to become Huskies •Youngstown University Showcasing student success and the value of a Youngstown State degree •University of Louisiana-Lafayette Building student engagement and affiliation with branded achievements
  2. 2. Case study Combating summer melt by getting new freshman excited to become Huskies The challenge How to turn admitted students into brand ambassadors before they even arrive on campus? NIU has turned Merit into a critical component of its accepted student communication, developing key touch points to keep admitted students excited and engaged about attending NIU. By sharing their achievement badges with Facebook and Twitter friends, incoming NIU students become brand ambassadors before they even begin classes. NIU grants all admitted students an achievement badge they can share on Facebook, generating excitement among family and friends about their acceptance and cementing students’ desire to enroll. NIU grants achievements to all freshmen who earn scholarships, which further creates a public connection between scholarship recipients and NIU. A special “NIU Legacy” achievement is even granted to students whose parent attended the institution, creating excitement among key NIU alumni, as well as accepted students.
  3. 3. Case study Showcasing student success and the value of a Youngstown State degree The challenge When resources are tight, how can marketing show that it’s contributing to the strategic goals of the institution? Merit allowed YSU’s marketing team to create more than 12,000 individual stories about student success in one year. By using Merit to showcase and get attention for student success in areas like experiential learning, performing arts, and academic achievement, YSU’s marketing team could directly show how its activities were tied to a key institutional goal without any increase in the department’s budget or the hiring of new personnel from outside the university. “Merit provides one of the most effective means that we have found for YSU to recognize and celebrate student success.”– Ron Cole, Director of University Relations, Youngstown State University
  4. 4. Case study Building student engagement and affiliation with branded achievements The challenge How to show students that their work and accomplishments matter, so that they’ll share the positive experiences they’re having at UL? UL Lafayette goes way beyond traditional achievements with a full spectrum of activities and student participation recognition. Students’ personalized Merit pages showcase programs that differentiate the university, like SOUL Camp and Ragin’ Jazz. “Merit has expanded our ability to promote student achievements beyond what we imagined. The feedback from students and parents has been overwhelmingly positive. We've had parents call our office to thank us for recognition. Merit helps make customization of a personal moment possible.”– Aimee Bullinger, Associate Director of Communications, University of Louisiana Lafayette 21 achievements granted 22,000 students recognized 3,400 social media interactions 800 newspapers reached

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