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Your Brand Story Adds Depth and Trust
- 1. Your brand story tells the world why you are doing, not just what you’re doing. It adds value and trust to the mix. It also adds fuel to the creative design strategy and writing process. Your story adds depth to your brand!
- 2. That being said, here’s a short version of mine… Although trained in fine arts, my focus is graphic design. I’ve seen many changes in this industry, but some things remain consistent.
- 3. My principles, for example, remain consistent... I strive to make the experience of design, branding and strategy smart, enjoyable and mutually profitable.
- 4. To that point... I recently left a position as a marketing designer and art director to pursue a new path. The people were great, but I concluded that bad processes were adversely affecting project outcome. I really wanted to work smarter!
- 5. It began with asking myself two questions... #1 Why am I here? and... #2 What have I been doing for the last several years?
- 6. Why am I here? That’s simple... I’m here to serve God and my fellow man with the talent, skills and abilities given me, and to pursue that to the best of my ability! This includes a client-first creative process.
- 7. What have I been doing? The answer may sound simplistic... I’ve been doing a heck-of-a-lot! Projects span art direction to strategy, logo design, photo direction, project management, and short-form writing for print and social.
- 8. I’m honing and learning to leverage some underutilized skills... As a life-long learner, I’m also gaining new skills. I’m inspired by Prov. 18:15.
- 9. Enough about me... I really want to hear your brand story! M A S S O N D E S I G N