4. ✘ Influential Political Scientist
✘ Major contributions to conte
mporary
behavioral political science
✘ Authored more than 30 boo
ks and 250 scholarly article
s in diversed subjects.
4
5. WHO IS HE?
EDUCATIONAL BACKGROUND
01
02
04
03
MAJOR PUBLICATION AND IDEAS
TEACHING CAREER
LATE YEARS
7. WHO IS HE?
EDUCATIONAL BACKGROUND
01
02
04
03
MAJOR PUBLICATION AND IDEAS
TEACHING CAREER
LATE YEARS
8. MAJOR PUBLICATION AND IDEAS
✘ "World Politics and Personal Inse
curities
(1935)
✘ "Politics: Who Gets What, When,
How"
(1936)
✘ "Power and Society: A framework
for8
9. WHO IS HE?
EDUCATIONAL BACKGROUND
01
02
04
03
MAJOR PUBLICATION AND IDEAS
TEACHING CAREER
LATE YEARS
10. TEACHINg CAREER
✘ Assistant professor (1927)
✘ Associate professor (1932)
✘ Became the director of war
communications research "Edw
ard J. Phelps" at Yale Universi
ty
11. WHO IS HE?
EDUCATIONAL BACKGROUND
01
02
04
03
MAJOR PUBLICATION AND IDEAS
TEACHING CAREER
LATE YEARS
16. COMMUNICATION MODEL
LET’S BREAK IT DOWN!
COMPONENTS MEANING ANALYSIS
1. WHO SOURCE OF MES
SAGE
CONTROL ANALY
SIS
2. SAYS WHAT CONTENT CONTENT ANALY
SIS
3. IN WHICH CHA
NNEL
MEDIUM MEDIA ANALYSIS
4. TO WHOM AUDIENCE AUDIENCE ANALY
SIS
5. WITH WHAT E
FFECT
IMPACT EFFECT ANALYSI
S
17. Characteristics
(Here are some)
LINEAR
mass communicati
on
Interpersonal
‘knowledge, attitude, beha
vior’
When Lasswell developed the model in 1984, it was meant
to study media
propaganda from countries and businesses.
In that time, only the rich could use mass media like televi
sion and radio.
LASSWELL’S
MODEL OF
COMMUNICATION
18. Place your screensho
t here
example
An advisory from
National Disaster R
isk
Reduction and
Management Coun
cil
18
21. You can simply impress your audience and add a unique zing and
appeal to your Presentations. Get a modern PowerPoint
Presentation that is beautifully designed.
Your Text Here
You can simply impress your audience and add a unique zing and
appeal to your Presentations. Get a modern PowerPoint
Presentation that is beautifully designed.
Your Text Here
You can simply impress your audience and add a unique zing and
appeal to your Presentations. Get a modern PowerPoint
Presentation that is beautifully designed.
Your Text Here
Lasswell Communication Model
1
2
3 The concept of effe
ct.
It is Easy and Simple
model.
It is valid for almost all
types of communication
.