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Member-Direct
Demands
• Need for member
engagement, loyalty at
an all time high
• Distribution model
changing – broker/
employer channel
disintermediation
• New competitive
environment in HIX
market
GROUPS
HDHP Shift
• Fortune 500’s are
“Normalizing” CDH
• Refocus on innovative
group options to
accommodate more
aggressive move
toward consumerism,
individual engagement
• Need solutions that
“wrap” all of the CDH
components together
Revenue
• Aggressive movement
toward lower premium
plans
• Underwriting
capabilities extremely
reduced in 2014
• Non-traditional
administrative costs
with every new
product offering
The Future of Consumer Directed Healthcare
Text Document
John, Hipsley
California
March 29, 2013
1) Need member engagement,
with loyalty
2) Distribution model changing –
broker/ employer channel
(disintermediation)
3) Competitive environment in HIX
market
(Health Insurance Exchange)
1) Fortune 500’s are
“Normalizing” CDH
(Consumer Directed Health)
2) Refocus on innovative group
options move toward
individual engagement
3) Need solutions that “wrap”
all of the CDH components
together
1) Movement toward
lower premium plans
2) Underwriting
capabilities extremely
reduced in 2014
3) Non-traditional
administrative costs
with new product
I
Member-Direct Demands
II
Groups: HDHC Shift
High Deductible Health Coverage
III
Revenue
Immediate Health Plan Challenges
Identifying the Essential Ideas
I
Member-Direct Demands
1) Need member engagement,
with loyalty
2) Distribution model changing – broker/
employer channel (disintermediation)
3) Competitive environment in HIX
market (Health Insurance Exchange)
1) Fortune 500’s are “Normalizing”
CDH (Consumer Directed Health)
2) Refocus on innovative group
options move toward individual
engagement
3) Need solutions that “wrap” all of
the CDH components together
1) Movement toward lower
premium plans
2) Underwriting capabilities
extremely reduced in 2014
3) Non-traditional
administrative costs with
new product
III
Revenue
Immediate Health Plan Challenges
Combining Ideas & Images
II
Groups: HDHC Shift
High Deductible Health Coverage
Consumer
Wraparound
Member
Directed
Plans
Shifting
Consumer
Centered
Price
Sensitivity
Group
Innovation
Model for Consumer Directed Healthcare (CDH)
5 Essentials of CDH Exchanges

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The Future of Consumer-Directed Healthcare

  • 1. Member-Direct Demands • Need for member engagement, loyalty at an all time high • Distribution model changing – broker/ employer channel disintermediation • New competitive environment in HIX market GROUPS HDHP Shift • Fortune 500’s are “Normalizing” CDH • Refocus on innovative group options to accommodate more aggressive move toward consumerism, individual engagement • Need solutions that “wrap” all of the CDH components together Revenue • Aggressive movement toward lower premium plans • Underwriting capabilities extremely reduced in 2014 • Non-traditional administrative costs with every new product offering The Future of Consumer Directed Healthcare Text Document John, Hipsley California March 29, 2013
  • 2. 1) Need member engagement, with loyalty 2) Distribution model changing – broker/ employer channel (disintermediation) 3) Competitive environment in HIX market (Health Insurance Exchange) 1) Fortune 500’s are “Normalizing” CDH (Consumer Directed Health) 2) Refocus on innovative group options move toward individual engagement 3) Need solutions that “wrap” all of the CDH components together 1) Movement toward lower premium plans 2) Underwriting capabilities extremely reduced in 2014 3) Non-traditional administrative costs with new product I Member-Direct Demands II Groups: HDHC Shift High Deductible Health Coverage III Revenue Immediate Health Plan Challenges Identifying the Essential Ideas
  • 3. I Member-Direct Demands 1) Need member engagement, with loyalty 2) Distribution model changing – broker/ employer channel (disintermediation) 3) Competitive environment in HIX market (Health Insurance Exchange) 1) Fortune 500’s are “Normalizing” CDH (Consumer Directed Health) 2) Refocus on innovative group options move toward individual engagement 3) Need solutions that “wrap” all of the CDH components together 1) Movement toward lower premium plans 2) Underwriting capabilities extremely reduced in 2014 3) Non-traditional administrative costs with new product III Revenue Immediate Health Plan Challenges Combining Ideas & Images II Groups: HDHC Shift High Deductible Health Coverage