Second in a series of presentations for the Thrive Video Society marketing group.

1. T H R I V E
S O C I E T Y
V I D E O
PROSPECT CLIENT RESEARCH
Session 2: Lessons 1 - 2

2. Session 2: Lectures 1 & 2
H o w t o k n o w w h a t y o u r c l i e n t w a n t s

3. 3
KNOWING YOUR PROSPECT CLIENTS
SESSION 2
Lesson 1

4. 1. WHO ARE YOUR TARGET CLIENTS?
 Gender
 Habitat
 Age
 Relationship Status
 Income
 Education
 Occupation
Session 2: Lecture 1

5. Session 2: Lecture 1

6. Session 2: Lecture 1

7. 7
HOW TO KNOW YOUR PROSPECT CLIENTS
SESSION 2
Lesson 2

8.  Surveys
 Polls
 Client chats
 Client calls
Session 2: Lecture 2

9.  Blog and Facebook comments
 YouTube videos, forums
 Ask around
Session 2: Lecture 2

10. John D. Hipsley
IKON GROUP CONSULTING
jhipsley@igc.org
T H R I V E
S O C I E T Y
V I D E O