This document provides insights from Sour Punch's Facebook and Twitter marketing campaigns. On Facebook, the brand saw large increases in impressions, reach, clicks, and new likes from its paid advertising spend. A key insight is that organic Facebook reach is decreasing, pushing brands to focus more on paid support. On Twitter, Sour Punch's paid content achieved a significantly higher than average engagement rate.

1. SAMPLE BRAND INSIGHTS REPORT
Facebook Ad Spend: $xx
Sour Punch Page Insights
Impressions: 8.7MM (+295%)
Ave. Monthly Reach: 1.7MM
Unique Clicks: 42.7K
CTR:1.0%
New Likes: +52.0K
Key Insight:
Organic reach is steadily
decreasing as facebook
pushes brands to focus
on paid support to
regulate content for
users.

2. MANAGING TWITTER PAID MEDIA
Content Engagement Rate: 9.7%
*+870% above Twitter benchmark