John Carson worked as the Managing Editor for Beer.com from September 2005 to November 2006. During this time, he contributed significantly by researching and creating unique content that appealed to the website's target audience of males aged 18 to 34. He maintained a daily blog, email newsletter, podcast, and managed all website content. John was very organized, met all deadlines, and had a strong work ethic. Unfortunately, Beer.com was not able to keep him due to re-evaluating its strategy and staffing model.

1. Beer.com | 2333 North Sheridan Way, Mississauga, Ontario, Canada L5K 1A7 | T: 905.491.3985 | F: 905.491.3989
November 24, 2006
To whom it may concern,
John Carson began as Managing Editor for Beer.com on September 22, 2005. Since
that time, he has made significant contributions that have helped Beer.com become a
very popular destination for males aged 18 to 34.
Specifically, John researched and discovered unique content that appealed to
our target audience; maintained a daily blog; conceptualized, created and produced a
daily email called “In the Flow”; wrote and recorded content for the Beer.com podcast;
managed all of the content on the site through a content management system; and even
created his own graphic assets as necessary. John also managed a pool of freelance
resources; developed and maintained relationships with content partners that provided
Beer.com with great value for its audience; and contributed strategic ideas to help
Beer.com increase its traffic, lower its costs and increase its revenues.
John is very organized and on top of things and he never missed a deadline. He has a
strong, no-nonsense work ethic and gets things done.
It was with regret that Beer.com wasn’t able to keep him on staff. We are entering a
transitional phase where we are re-evaluating our go-forward strategy and could not
continue with the current staffing model.
If you have any questions, I’d be happy to discuss it with you.
Sincerely,
Rick Brown
Editor-in-Chief
Beer.com
Phone: (905) 491-3985