With so many digital shifts on the horizon, it is important to look into the future to anticipate marketing trends you can prepare for now. Here are the top 5 digital marketing trends that experts say we will be dealing with in 2021 and beyond.
2. With so many digital shifts on the
horizon, it is important to look into the
future to anticipate marketing trends
you can prepare for now. Here are the
top 5 digital marketing trends that
experts say we will be dealing with in
2021 and beyond.
3. Online Security Using
Blockchain Technology
Blockchain technology allows users to share information without third
party verification. It is a decentralized data storage solution that
ultimately protects privacy. It sounds like, and is, great protection for
consumers, but it also has the potential to disrupt data gathering for
marketers in a huge way.
4. New Marketing Roles for
Enterprises
Speaking of data, we now have access to an avalanche of data that
needs to be sorted and analyzed. This brings about changes to marketing
roles and the rise of Marketing Data Analysts as in-house employees.
5. Voice Assistants and
Voice Search
If you want consumers to shop with you then make sure that
your website and e-commerce platforms are optimized for
voice search so that digital AI assistants like Siri and Alexa can
navigate them. There are already well over 67 million such
devices in homes and offices across the U.S., and that number
is expected to grow rapidly.
6. Changes in Social Media Marketing
S O C I A L M E D I A H A S B E C O M E A N I M P O R T A N T P A R T
O F M A N Y P E O P L E ’ S L I V E S , A L M O S T T O T H E P O I N T
O F O B S E S S I O N . Y O U C A N L E V E R A G E “ S O C I A L
L I S T E N I N G ” T O G E T T O K N O W Y O U R C U S T O M E R
B A S E V E R Y W E L L . I N F L U E N C E R M A R K E T I N G W I L L
C O N T I N U E T O S O A R B U T H A V E Y O U R C O R P O R A T E
A T T O R N E Y S L O O K O U T F O R C H A N G E S T O L A W S A N D
R E G U L A T I O N S . M A J O R C H A N G E S A R E H A P P E N I N G
F O R S O C I A L S H O P P I N G A T F A C E B O O K A N D
I N S T A G R A M A N D T H O S E B U S I N E S S E S T H A T S T A Y O N
T O P O F T H E S E T R E N D S W I L L C O M E O U T O N T O P .