Persuasion in Advertisement Business communication Real Juice Advertisement Ethos, Pathos and Logos

1. P E R S U A S I O N
I N
A D V E R T I S E M E N
T
B Y- S WA S T I J A I N
2 0 D M 2 9 0
BUSINESS
COMMUNICATION
PRESENTATION

4. S O N A L I
B E N D R E

7. E l a b o r a t i o n
L i k e l i h o o d
M o d e l T h e o r y
P E R S U A S I O N
P E R I P H E R A L
R O U T E

8. C U E S O F
P E R I P H E R A
L R O U T E

9. A U T H O R I T Y :

10. C O M M I T M E N T &
C O N S I S T E N C Y :

11. L I K I N G :