DLL_ENTREP_WEEK.docx

1
DAILY LESSON LOG
School Dasmariñas Integrated High School Grade Level 12
Teacher Victoria M. Flores Learning Area Entrepreneurship
Teaching Dates and Time Week 5 (July 2-6, 2018) Session 13-15 Quarter First
Session 13 Session 14 Session 15
I. OBJECTIVES
A. Content Standards
The learner demonstrates understanding of environment and
market in one’s locality/town.
The learner demonstrates understanding of environment
and market in one’s locality/town.
The learner demonstrates understanding of environment and
market in one’s locality/town.
B. Performance
Standards
The learner independently creates a business vicinity map
reflective of potential market in one’s locality/town.
C. Learning
Competencies/
Objectives
Recognize and understand the market
At the end of the lesson, the learners should be able to:
a. Identify the different steps in entrepreneurial
research.
b. Describe the types of entrepreneurial research.
c. Identify the research instruments used to gather
data.
research.
data.
research.
data.
II. CONTENT
Market (locality/town) Key concepts of market
Players in the market (competitors) Products and
services available in the market
What is Research and Types of Entrepreneurial
Research
Research Data and Research Instrument
III. LEARNING
RESOURCES
A. References
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages
Nick L. Aduana (2016). Entrepreneurship in Philippine
Setting, C and E Publishing Inc.
4. Additional Materials
from Learning
Resource portal

2
B. Other Learning
Resources
Session 1 Session 2 Session 3
IV. PROCEDURES
A. Reviewing
previous lesson or
presenting a new
lesson
1. Teacher welcomes the class and introduces
himself/herself.
2. Teacher reviews activities from the last session.
ACTIVITY
Brainstorm Competition:
 Have youth get in groups of 4-5 and handout a
piece of paper to each group.
 Each group will have 2 minutes to write down on
a piece of paper as many possible ways to
conduct a research.
 The group with the most legitimate ways wins.
(Refer to Procedural Steps in Conducting
Research)
 Have groups share out their list and describe
each response.
 Write responses on flipchart paper at the front of
the room and decide together as a group if there
are any non-appropriate responses.
 Go to the groups’ responses and determine the
winner.
Teacher reviews activities from the last session. Class reviews presentations from the last session. Class
discusses what they have learned from the presentation.
B. Establishing a
purpose for the
lesson
Lead a discussion using the following questions:
 Have you or anyone you know ever been
successful in conducting a research through one
of these procedural steps? Please describe what
you did and how did it help you with your
research?
 What have been some of the challenges you face
during your research?
 What are ways to overcome those challenges?
C. Presenting
examples/instances
of the new lesson
What is Research?
It is defined as a scientific investigation. It involves the
collection, presentation, analysis, and interpretation of
Research Instrument
It is a tool used by the entrepreneur in gathering or collecting
data. The choice of research instrument to use will depend
Focus Group Discussion - it is conducted by an entrepreneur
with the assistance of a moderator to gather the views of
selected consumers on certain issues relative to their buying
behaviour. The entrepreneur purposefully selects the

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gathered data. As a scientific investigation, research is
conducted to find out the being behaviour of the consumers by
following a procedural process.
Why do we need to conduct a research?
1. Determine the taste and preferences of the consumer
2. Know the competitors, the supplier of the raw
materials, and the processing methods that best apply
to the business; and
3. Determine the relationship of the different marketing
variables relative to the buying behaviour of the
consumers.
Procedural Steps in Conducting Research
1. Identify the problem
2. Deciding the type of data to be gathered
3. Evaluating how data will be collected
4. Gathering the data
5. Analysing the data gathered
6. Making a conclusion and recommendation
7. Reporting the result of the research work
on the type of research to be conducted and the type of data
to be gathered.
Commonly Used Research Instruments in Collecting
Data
Survey Questionnaire – commonly used by the
entrepreneur in gathering the required data about the buying
behaviour of the consumers. It maybe administered
personally by the entrepreneur who conducts the study or
mailed directly to the consumers. In case the survey
questionnaire is administered personally, the entrepreneur
must first seek prior approval from the consumer. Is it is
mailed to the respondent consumers, the entrepreneur must
attach a simple and brief cover letter explaining the purpose
of the survey and the importance of answering the
questionnaires.
Sampling Methods
 Simple random sampling
 Cluster sampling
 Stratified sampling
 Multi-stage sampling
Types of Questions
 Dichotomous question – has only two choices or
alternatives (e.g. yes or no, true or false, present
or absent)
 Multiple-choice question – has several or
multiple choices or alternatives with corresponding
numerical weights.
 Open-ended question – respondents are free to
provide their answers in any form.
Personal Interview - the entrepreneur conducting the study
has face-to-face
Interaction with the consumers who are the respondents of
the study. The entrepreneur carefully prepares a series of
questions that are designed and arranged properly, so that
all the objective or problem of the study is addressed. The
instrument which list the questions to be asked during the
personal interview is called interview schedule. During the
participants from the consumers in the market segment. The
group is normally composed of a small number of participants
ranging from six to twelve members. The participants are
encourage by the moderator or facilitator to share their
opinions, beliefs, or perceptions about the given issue. All their
ideas and opinions are recorded.
Gains wider usage in market research due to substantial
information gathered given a time limit. It can be moderated
group interviews and brainstorming sessions that provide
information on users’ needs and behaviors.

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actual interview and with expressed approval from the
respondent consumers, the entrepreneur usually reads the
prepared questions and records in verbatim the responses
on the instrument.
Conducting a personal interview is quite costly through the
response rate is high compared to a survey questionnaire. It
allows the consumers to clarify the questions with the
entrepreneur based in the level of their understanding.
D. Discussing new
concepts and
practicing new skills
#1
Types of Entrepreneurial Research
Exploratory Research – is considered the preliminary research
work conducted by an entrepreneur that is primary designed
to gather baseline information to be used in solving a problem
or forming a hypothesis.
Hypothesis – is a statement of assertion that must
be proven in a subsequent research work.
Descriptive Research – is conducted by the entrepreneur
when the foremost objective is to describe the present buying
behaviour of the consumers in terms of environmental factors,
buying decision process, and marketing mix.
Casual Research / Correlational Study – the entrepreneur
conducts this type of research when the objective is to
determine whether the buying behavior of the consumer is
caused by some environmental factors. In this study the
entrepreneur must test whether the hypothesis is true or not
by determining the relationship between the buying behaviour
and other variables of the study. In casual or correlational
study, there is a cause-and-effect relationship between or
among the variables.
Research Data
Research data refers to the kind of necessary information to
be gathered in answering the objective of the research work.
Classification of Research Data
Quantitative Data – can be counted and mathematically
computed. They are expressed in numerical values.
Examples below are examples of quantitative data relative to
the buying behaviour of the consumers.
CONSIDERATIONS IN THE USE OF PERSONAL
INTERVIEWS IN
MARKET RESEARCH
• It can be helpful to use a list of mostly open-ended
questions to be asked in person or by telephone.
• An in-depth interview gives participants the
opportunity to express their views.
• Interviews typically last from 15 to 40 minutes, but
they can last longer, depending on the participant’s
interest in the topic.
• This technique allows the interviewer the interviewer
to get detailed descriptions of individual experiences.
FOCUSED GROUP DISCUSSIONS CAN BE USED FOR
THE
FOLLOWING TYPE OF DISCUSSIONS:
• Exploratory – obtain information on general attitudes,
understand the circumstances under which customers
might require your product or service, understand their
desired outcomes.
• Feature prioritization – if trade-offs have to be made among
various customer needs, focus groups can be helpful in
prioritizing them.
• Comparative analysis - understand where else customer to
go get similar information, services or product and what
attracts them to those sources.
• Trend explanation - If you notice a trend in the way that
customer use your website, then focus groups can be used
to better understand why this is happening.
CONSIDERATION IN THE USE OF FGDs IN MARKET
RESEARCH:
• Limit the length of the session to between 90 and 120
minutes.
• Generally, conduct focus groups with 8 to 10
participants per group (recruit 10 to 12 participants to
ensure that 8 to 10 show up).
• Use a knowledgeable moderator/ facilitator who can
manage group dynamics, probe skilfully to obtain
deeper understanding to issues and capture a broad
spectrum of options.
• Use a semi-structured or open-format discussion.
• Strive for uniformity in the group’s composition.
• If you feel that group influence is likely to be a strong
factor participants will be influenced greatly by what
other are saying), then personal interviews or smaller
groups may be an option to consider than FGD.

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Examples: Income of consumers, sales volume of the
product, age of consumers, number of units produced.
Qualitative Data – are generally descriptive data and hence
cannot be counted. Mathematical computations cannot be
performed on quantitative data since they are not numerical
values.
Examples: Ethnic or tribal group where consumer belongs,
perception of the consumers, gender of the consumers,
dominant culture of the segment market.
Primary Data – are research data sourced by the entrepreneur
directly from the consumers belonging in the market segment.
The subject being studied by the entrepreneur is the
consumers and their buying behaviour. Hence the data that
come directly from the subject are considered primary data.
The commonly used research methods of gathering primary
data are survey , experimentation, and observation.
Secondary Data – are data previously gathered by another
researcher for the other purposes and now exist on other
sources.
Examples:
 Data gathered by marketing associations and
included in their publications
 Data collected from the survey conducted by the
National Statistics Office (NSO) and published in its
website.
 Data gathered by the Bangko Sentral ng Pilipinas
(BSP) and included in the BSP annual report.
E. Developing
mastery (Leads to
Formative
Assessment)
Learners shall be able to orally answer the questions to be
given by the teacher.
earners shall be able to orally answer the questions to be
earners shall be able to orally answer the questions to be
F. Finding practical
applications of
concepts and skills
in daily living
The learners will now start doing their business proposal by
identifying the problem that will lead them to entrepreneurial
opportunities. Let them decide of what type of data needed and
evaluate how it will be collected.

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G. Making
generalizations and
abstractions about
the lesson
H. Evaluating
learning
1. Identify the different procedural steps
that must be performed by the entrepreneur in order
to know the buying behavior of the consumers.
2. Describe the three types of research that must be
conducted by the entrepreneur to determine the
buying behavior of the consumers.
3. Differentiate the following:
a. Quantitative data from qualitative data
b. Primary data from secondary data
4. Identify the common buying tools in gathering data.
I. Additional activities
for application or
remediation
This will be a group assignment connected to the instructions
given in the application section. The learners will present their
partial business proposal next meeting.
Contents of the report:
1. Identified problem
2. Entrepreneurial opportunity / Product or Service
3. Type/Classification of data gathered
4. Research instrument used / Types of questions and list of
questions used
5. Type of entrepreneurial research used
V. REMARKS
VI. REFLECTION
A. No. of learners who earned
80% on the formative
assessment
B. No. of learners who require
additional activities for
remediation
C. Did the remedial lessons
work? No. of students who
caught up with the lesson
D. No. of learners who
continue to require
remediation

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E. Which of my teaching
strategies work well? Why
did these work?
F. What difficulties did I
encounter which my principal
or supervisor help me solve?
G. What innovation or
localized materials did I
use/discover which I wish to
share with other teachers?
Prepared by:
VICTORIA M. FLORES
Subject Teacher
Checked by:
JAYZEL V. ALAM
Subject Coordinator

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GRADE 12
DAILY LESSON LOG
School DepEd Region III Grade Level and Section ABM G11
Teacher MTOT ABM Class F Learning Area Entrepreneurship
Teaching Dates and Time Quarter First / Second
Session 1 Session 2 Session 3 Session 4
I. OBJECTIVES
Objectives must be met over the week and connected to the curriculum standards. To meet the objectives, necessary procedures must be followed and if needed, additional lessons, exercises and remedial
activities may be done for developing content knowledge and competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and competencies and
enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the curriculum guides.
A. Content
Standards
The learners demonstrates understanding
of concepts, underlying principles, and
processes of developing a business plan
The learners demonstrates
understanding of concepts, underlying
principles, and processes of
developing a business plan
understanding of concepts, underlying
principles, and processes of developing
a business plan
of concepts, underlying principles, and
B. Performance
Standards
The learner independently or with his/her
classmates presents an acceptable
detailed business plan
The learner independently or with
his/her classmates presents an
acceptable detailed business plan
acceptable detailed business plan
classmates presents an acceptable
detailed business plan
C. Learning
Competencies/
Objectives (Write the
LC Code)
1. Recognize a potential market
TLE_ICTAN11/12PC-Ia-1
II. CONTENT
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
Development of Business Plan Development of Business Plan Development of Business Plan Development of Business Plan
III. LEARNING
RESOURCES
List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative materials as well as
paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide
pages
2. Learner’s
Material pages
3. Textbook pages
4. Additional
Materials from
Learning
Resource portal
B. Other Learning
Resources

9
IV. PROCEDURES
These steps should be done across the week. Spread out the activities appropriately so that the students will learn well. Always be guided by demonstration of learning by the students which you can infer from
formative assessment activities. Sustain learning systematically by providing students with multiple ways to learn new things, practice their learning, question their learning processes and draw conclusions about
what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
A. Reviewing
previous lesson or
presenting a new
lesson
Job and Career Opportunities
Factors to Consider in Starting a Business
Factors to consider in starting a business
Identifying business opportunities
Identifying business opportunities
Types of businesses available to
entrepreneurs
Continuation…
B. Establishing a
purpose for the
lesson
New information is important in explaining
the existence of entrepreneurial opportunities
(Schumpeter)
It is important that the entrepreneur
exploit the opportunity by starting a
business on the right path, with a
foundation solid enough to enable it to
grow, succeed and become sustainable.
Entrepreneurs can identify more ideas and
opportunities from the types of businesses
available to them in the community and the
country at large.
C. Presenting
examples/instances
of the new lesson
Factors to Consider in Starting a Business
1. Entrepreneurial opportunities
2. Financial stability
3. Self-fulfillment
4. Helps the family
5. Provide employment to others
IDENTIFYING BUSINESS OPPORTUNITIES
Entrepreneurial Opportunity – favorable
set of conditions that will enable the
entrepreneurs to create new products or
services by combining resources that will
result not only to a profit but for the
common good of the society and the
environment
 New products
 New services
 New ways of organizing
 New raw materials
 New markets
 New production processes
4 Essential Qualities of Opportunities
1. Attractive
2. Durable
3. Timely
4. Anchored in a product/service
or business that creates or adds
value for its buyer or end-user
CLASSIFICATION OF ENTERPRISE
ACCORDING TO SIZE
 Micro enterprise – asset size not
exceeding P50,000, a home based
enterprise, operating in makeshift or
temporary quarters, the owner heads
the enterprise and employs from one
and not more than 10 people like
vending food such as taho, puto,
fishballs etc
 Cottage industry – asset of P250,000 to
P500,000, homebased, often managed
and operated by members of family
like subcontractors of shoes and
slippers, food manufacturers of peanut
butter/coco jam or pastillas, vases,
candles and lanterns
 Small enterprise – has an asset of
P500,000 to P2.5million, owned by an
individual or grouped and has enough
resources to continue operating,
employs 10 to 20 people like groceries,
bakeshops, beauty salons,
medical/dental clinics, toy makers,
jeepney manufacturers and travel/tour
agencies
 Medium enterprise – an asset of 5 to
20million, employs 100 or more,
owned by a single individual, business
partners, or a corporation people like
fine dining restaurants with branches,
computer importer-dealers, garment
manufacturers, human resource
ACCORDING TO INDUSTRY CLASSIFICATION:
Types of Businesses Based on the Philippine
Standard Industrial Classification (PSIC)

10
providers and private educational
institutions
 Large enterprise – an asset of
20million or more, often owned and
managed by a corporation, employs
100 or more workers, its board of
directors is responsible for its
governance thru its chief operating
officer, like big fast food chains, large
department stores, big bookstores,
family-owned commercial banks and
insurance companies

11
D. Discussing new
concepts and
#1
Ways to Start a New Venture: Most
Frequently Used Forms
 Start-up – a company which is recently
formed, where the founder establishes
a completely new business from scratch
 Buying an existing business - acquiring
either the shares of an existing company
or all of the assets of an existing
enterprise.
 Franchising – when the “owner of the
company that already has a successful
product or service, licenses its
trademark, trade name and methods of
doing business to others in exchange for
an initial franchise fee and royalty
payments
 Jollibee
 Mang Inasal
 Ricky Reyes Salon
 7-eleven
 Mini Stop
 Tapa King
POTENTIAL SOURCES OF OPPORTUNITIES FORMS OF BUSINESSES BASED ON
OWNERSHIP
E. Discussing new
concepts and
#2
Important Factors to Consider Before an
Entrepreneur can Actually Begin an Enterprise
1. Focus and Direction – objective grasp of
the business and where it will be headed
many years from the start of operation.
There should be a clear and documented
vision-mission and strategies to begin
with. Start right by “beginning with the
end in mind.”
2. Sources and Capital – can be from
personal funds, family and friends,
retirement account, banks/financial
institutions, government loan and/or
stock market
3. Good Network – like associations and
professional groups, childhood friends,
family members, former classmates can
be drivers to build self-confidence and
direction, providers of information that
are not readily accessible to others,
suppliers of raw materials as well as
mentors and coaches.
4. Legal Requirements – know the laws and
regulations that govern the type of
Philippines Potential Sources of
Opportunities
1. Positive attitude of Filipino
workers
2. Low labor cost
3. Literacy of the workforce
4. Large market potential because
of our big population size,
changing preferences and
lifestyle of Filipino consumers
5. Abundance of natural resources
6. Availability of competent middle
management and technical
talents

12
business that will be opened to avoid
major problems that can arise if legal
requirements are overlooked like
copyright and patent laws, environment
and sanitation regulations as well as
labor codes.
5. Degree of Risk – like limited market, stiff
competition, high cost of financing the
business and few supply of needed labor
6. Research and Development – the
presence of new technology, science and
knowledge transfer from universities and
public research centers to new and
growing businesses, support for the
creation of new-technology based
ventures are good indicators to start a
business in the area
7. Personal competencies – like creativity,
opportunity seeking, self-confidence,
persistence, commitment, risk-taking and
technical background as well as related
experiences needed to run a business
8. Availability of Resources – pertaining to
raw materials, human resources and
machineries and equipment
F. Developing
mastery (Leads to
Formative
Assessment)
Other Critical Factors for a New Venture

13
G. Finding practical
applications of
concepts and skills
in daily living
H. Making
generalizations and
abstractions about
the lesson
The critical phase in the entrepreneurial
process is actualizing the entrepreneurial
mindset after opportunity recognition, when
the business idea is put into a final form
where the details are worked out and it is
transformed into something of value.
The government has learned to make and
made entrepreneurship a priority in its
economic agenda. The agenda includes
the creation of millions of new
entrepreneurs and a tripling of the loan
amounts made available to small and
medium enterprises.
I. Evaluating
learning
Discuss the 3 frequently used forms to start a
business.
Explain the opportunity recognition
process.
Choose a business in your community and
explain where category of entrepreneur
size it falls
J. Additional
activities for
application or
remediation
Interview a male entrepreneur whose
business is very successful now using the
table checklist provided.
Conduct a survey among 15 high school
students in our school about a particular
product using the survey form
V. REMARKS
VI. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help your instructional
supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who
earned 80% on the formative
assessment
B. No. of learners who
require additional activities
for remediation
C. Did the remedial lessons
work? No. of students who
caught up with the lesson
D. No. of learners who
continue to require
remediation

14
E. Which of my teaching
strategies work well? Why
did these work?
F. What difficulties did I
encounter which my
principal or supervisor help
me solve?
G. What innovation or
localized materials did I
use/discover which I wish to
share with other teachers?
GRADE 12
DAILY LESSON LOG
School
I. OBJECTIVES
activities may be done for developing content knowledge and competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and competencies
and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the curriculum guides.
The learner demonstrates understanding of
concepts, underlying principles and
The learner demonstrates understanding
of concepts, underlying principles and
The learner demonstrates understanding
of concepts, underlying principles and
The learner demonstrates understanding of
concepts, underlying principles and
B. Performance Standards
classmates presents an acceptable detailed
business plan.
acceptable detailed business plan.
acceptable detailed business plan.
classmates presents an acceptable detailed
business plan.

15
C. Learning Competencies/
Objectives (Write the LC
Code)
2. Recognize and understand the market
TLE_ICTAN11/12EM-I-a-1
2. Recognize and understand the
market
v2. Recognize and understand the
market
2. Recognize and understand the
market
II. CONTENT
Development of Business Plan Development of Business Plan Development of Business Plan Development of Business Plan
III. LEARNING RESOURCES List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative materials as
well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide pages
2. Learner’s Material pages
3. Textbook pages
4. Additional Materials from
Learning Resource portal
B. Other Learning Resources
IV. PROCEDURES
These steps should be done across the week. Spread out the activities appropriately so that the students will learn well. Always be guided by demonstration of learning by the students which you can infer
from formative assessment activities. Sustain learning systematically by providing students with multiple ways to learn new things, practice their learning, question their learning processes and draw
conclusions about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
A. Reviewing previous lesson
or presenting a new lesson
Government Support and Legal
Requirements
Requirements
Requirements
Requirements
B. Establishing a purpose for
the lesson
The Small and Medium Enterprises (SMEs)
are the lifeblood of the economy. Without
entrepreneurs managing these enterprises,
there can be no additional production,
innovation and contribution to economic
and social development.
The Small and Medium Enterprises
(SMEs) are the lifeblood of the economy.
Without entrepreneurs managing these
enterprises, there can be no additional
production, innovation and contribution
to economic and social development.
The Small and Medium Enterprises
(SMEs) are the lifeblood of the economy.
Without entrepreneurs managing these
enterprises, there can be no additional
production, innovation and contribution
to economic and social development.
C. Presenting
examples/instances of the
new lesson
The Small and Medium Enterprise
Development (SMED) Council was created in
1991 to integrate and synchronize various
efforts. The SMEDC has an array of programs
Marketing
The DTI through its various agencies,
provide marketing support to small
enterprises by means of:
Registering with the Securities and
Exchange Commission
Registering with the Securities and
Exchange Commission

16
to assist small businesses. The areas of
assistance cover finance, marketing, training
and human resource development and
product development and technology
assistance.
 Exposure in local and
international trade fairs,
expositions, trade missions to
various countries-trading
partners, and other trade
events through the Center for
International Trade Expositions
and Missions (CITEM)
 Provision of domestic trade
database including local
suppliers courtesy of the
Bureau of Domestic Trade
(BDT)
 Provision of export trade
database and consultation
services by the Bureau of
Export Trade Promotion (BETP)
and the Bureau of International
Trade Relations (BITR)
 SEC is the government agency
that gives the business
enterprise its legal personality.
 Partnership and corporations
need to be registered with the
SEC.
REQUIREMENT DOCUMENTS FOR
APPLICANT CORPORATION [Stock (S),
Non-Stock (NS) and Partnership (P)]
1. Name Verification Slip (S/NS/P)
2. Articles of Incorporation and By-
Laws or Articles of Partnership
(S/NS/P)
3. Treasurer’s Affidavit/Authority to
Verify Bank Account (S)
4. Bank Certificate of Deposit
(notarized in place where bank is
located (S)
5. Written Undertaking to Change
Corporate Name by any
Incorporator or Director, Trustee,
Partner (S/NS/P)
6. Registration Data Sheet (S/NS/P)
7. Clearance from other government
agencies
8. Resolution of the Board of Trustees
that the corporation will comply
with SEC requirements for non-
stock corporations
9. List of members certified by the
Secretary and undertaking to
submit list of additional members to
SEC from time to time (NS)
10. List of contributors and their
corresponding contributions
certified by the Treasurer (NS)
11. Affidavit of Affirmation or
Verification by the Chief Priest,
Minister, Rabbi or Presiding Elder
(for religious organizations) (NS)
12. Customs Broker Licenses and PTR of
at least 2 Officers or Partners (for
custom brokerage ) (S/NS/P)
13. Articles of Partnership (for limited
Partnerships, this should be
executed under oath) (P)
 SEC is the government agency
that gives the business enterprise
its legal personality.
 Partnership and corporations
need to be registered with the
SEC.
REQUIREMENT DOCUMENTS FOR
APPLICANT CORPORATION [Stock (S), Non-
Stock (NS) and Partnership (P)]
15. Name Verification Slip (S/NS/P)
16. Articles of Incorporation and By-Laws
or Articles of Partnership (S/NS/P)
17. Treasurer’s Affidavit/Authority to
Verify Bank Account (S)
18. Bank Certificate of Deposit (notarized
in place where bank is located (S)
19. Written Undertaking to Change
Corporate Name by any Incorporator
or Director, Trustee, Partner (S/NS/P)
20. Registration Data Sheet (S/NS/P)
21. Clearance from other government
agencies
22. Resolution of the Board of Trustees
that the corporation will comply with
SEC requirements for non-stock
corporations
23. List of members certified by the
Secretary and undertaking to submit
list of additional members to SEC
from time to time (NS)
24. List of contributors and their
corresponding contributions certified
by the Treasurer (NS)
25. Affidavit of Affirmation or Verification
by the Chief Priest, Minister, Rabbi or
Presiding Elder (for religious
organizations) (NS)
26. Customs Broker Licenses and PTR of
at least 2 Officers or Partners (for
custom brokerage ) (S/NS/P)
27. Articles of Partnership (for limited
Partnerships, this should be executed
under oath) (P)
28. Foreign Investment Application Form
(for subsidiaries of foreign
corporation) (S)

17
14. Foreign Investment Application
Form (for subsidiaries of foreign
corporation) (S)
D. Discussing new concepts
and practicing new skills #1
These are the support services provided:
1. Finance – government banks and
the National Livelihood Support
Fund have agreed in 2003 to
simplify and standardize lending
procedures, lower interest rates,
and facilitate loan releases to small
enterprises under a unified
scheme called SULONG.
Training and Human Resource
Development
The DTI has set up SME centers
nationwide to assist entrepreneurs in
their finance, marketing, technology and
training needs. In terms of formal
training, entrepreneurs can check out the
following services in SME centers:
 Skills and other production-related
training
 Entrepreneurship, managerial training
including business improvement
 Export marketing training
Registration Procedures:
 Verify/reserve proposed name with
the Name Verification Unit
 Draw up the Articles of Incorporation
and By-Laws in accordance with the
Corporation Code. Blank forms are
also available from the CRMD.
 If required, get endorsements from
other government agencies.
 Deposit paid-up capital/contribution
(for foundations only) in the bank
 Present six (6) sets of the
accomplished forms and documents
for preprocessing at the CRMD. Only
complete application documents are
accepted for processing. All
documents executed outside the
Philippine must be authenticated by
the appropriate Philippine Embassy
or consulate in the area concerned.
 Pay the filing fees to the Cashier.
 Claim the Certificate/License from
the Releasing Unit, Records Division
upon presentation of the official
receipt issued for payment of filing
fee.
FOR COMPLETE DETAILS AND ONLINE
REGISTRATION, VISIT
www.sec.gov.ph/secireg.htm
Registration Procedures:
 Verify/reserve proposed name with the
Name Verification Unit
 Draw up the Articles of Incorporation
and By-Laws in accordance with the
Corporation Code. Blank forms are also
available from the CRMD.
 If required, get endorsements from
other government agencies.
 Deposit paid-up capital/contribution
(for foundations only) in the bank
 Present six (6) sets of the accomplished
forms and documents for preprocessing
at the CRMD. Only complete application
documents are accepted for processing.
All documents executed outside the
Philippine must be authenticated by the
appropriate Philippine Embassy or
consulate in the area concerned.
 Pay the filing fees to the Cashier.
 Claim the Certificate/License from the
Releasing Unit, Records Division upon
presentation of the official receipt
issued for payment of filing fee.
FOR COMPLETE DETAILS AND ONLINE
REGISTRATION, VISIT
www.sec.gov.ph/secireg.htm
E. Discussing new concepts
Product Development and Technology
Assistance
 For assistance in product design and
development, the agency to
approach is the Product
Development and Design Center of
the Philippines (PDDCP)
 For packaging design, testing and
analysis, it is the Packaging Research
and Development Center (PRDC)
 The DOST has a number of research
and development institutes that
undertake R&D for new products
and product innovations.
Registering with the Social Security
System (SSS)
 An employer, or any person who
uses the services of another person
in business, trade, industry or any
undertaking must be registered
with the SSS. Social, civic,
professional, charitable and other
non-profit organizations, which hire
the services of employees, are
considered “employers.”
GUIDELINES:
1. Single Proprietorships – the owner
must accomplish and submit SSS
Registering with the Social Security System
(SSS)
 An employer, or any person who uses
the services of another person in
business, trade, industry or any
undertaking must be registered with
the SSS. Social, civic, professional,
charitable and other non-profit
organizations, which hire the services of
employees, are considered
“employers.”
GUIDELINES:
4. Single Proprietorships – the owner must
accomplish and submit SSS Forms R-1

18
Forms R-1 (Employer’s Data Record)
and R-!A (Initial or Subsequent List of
Employees)
2. Partnerships – any of the partners
should accomplish SSS Forms R-1
(Employer’s Data Record) and R-!A
(Initial or Subsequent List of
Employees) and submit these forms
together with a photocopy of the
Articles of Partnership. The original
copy of the Articles of Partnership
must be presented for
authentication.
3. Corporations – a corporation must
accomplish SSS Forms R-1
(Employer’s Data Record) and R-!A
(Initial or Subsequent List of
Employees) signed by its president or
any of the corporate officers or
incorporators. Submit these forms
together with the photocopy of the
Articles of Incorporation. The original
copy of the Articles of Incorporation
must be presented for
authentication.
FOR COMPLETE DETAILS AND
INFORMATION, VISIT www.sss.gov.ph
(Employer’s Data Record) and R-!A (Initial
or Subsequent List of Employees)
5. Partnerships – any of the partners should
accomplish SSS Forms R-1 (Employer’s
Data Record) and R-!A (Initial or
Subsequent List of Employees) and
submit these forms together with a
photocopy of the Articles of Partnership.
The original copy of the Articles of
Partnership must be presented for
authentication.
6. Corporations – a corporation must
accomplish SSS Forms R-1 (Employer’s
Data Record) and R-!A (Initial or
Subsequent List of Employees) signed by
its president or any of the corporate
officers or incorporators. Submit these
forms together with the photocopy of
the Articles of Incorporation. The original
copy of the Articles of Incorporation
must be presented for authentication.
INFORMATION, VISIT www.sss.gov.ph
F. Developing mastery (Leads
to Formative Assessment)
Legal Requirements
 A new enterprise has to be registered
in various government agencies
 The complexity of registration varies
according to the legal form of the
business
Registering with the Department of
Trade and Industry (DTI)
STEPS FOR OVER-THE-COUNTER
REGISTRATION:
A. Obtain application forms
(duplicate copy) and fill these
up completely. Only the owner
of the business or his/her
Attorney-In-Fact (who is
authorized in a proper legal
instrument) is authorized to
sign all the forms.
B. Meet the following
requirements (For Single
Proprietorship):
Registering with the Cooperative
Development Authority (CDA)
 All cooperatives are required to
register with the CDA as per Republic
Act 6938/6939
STEPS:
1. Submit 4 copies of the Articles
of Cooperation
2. Submit 4 copies of the By-Laws
3. Submit 4 copies of the
Economic Survey (feasibility study)
4. Submit Bond Accountable
Officers (Fidelity, Cash, Surety)
5. Capitalization should not be
lower than 2000 (depending on the
activities registered)
6. At least 15 members are
required
INFORMATION, VISIT www.cda.gov.ph
Registering with the Cooperative
Development Authority (CDA)
 All cooperatives are required to
register with the CDA as per
Republic Act 6938/6939
STEPS:
7. Submit 4 copies of the Articles of
Cooperation
8. Submit 4 copies of the By-Laws
9. Submit 4 copies of the Economic Survey
(feasibility study)
10. Submit Bond Accountable Officers
(Fidelity, Cash, Surety)
11. Capitalization should not be lower
than 2000 (depending on the activities
registered)
12. At least 15 members are required
INFORMATION, VISIT www.cda.gov.ph

19
 Must be a Filipino citizen, at
least 18 years old. Filipinos
with names suggestive of
alien nationality must
submit any of the following
proof of citizenship: birth
certificate, PRC ID, voter’s
ID, or valid passport. If the
applicant has acquired
Filipino citizenship by
naturalization, election or
by other means provided by
law, he/she must submit
any of the following proof
of his/her Filipino
citizenship: naturalization
certificate and oath of
allegiance, card issued by
the Bureau of Immigration
and Deportation and
affidavit of election, or ID
card issued by the BID
 Certain types of businesses
may have other
requirements, such as
service and repair shops,
real estate brokers, dental/
medical clinic/ hospitals,
pawnshops, manpower
services, engineering/
architectural services and
other services provided by
professionals.
C. Submit application form to the
DTI Processor. The DTI
Processor will check if the
Business Name is still available,
if yes, you will be asked to pay
the application fee.
D. Pay the required registration
and processing fee. A penalty is
imposed if the BNRS certificate
is not renewed within the 3-
month grace period from the
certificate’s expiration date.
E. After showing the receipt to
the processor, the Business

20
Name Certificate will be
released.
F. Your Business Name certificate
is valid for 5 years from date of
registration. (Note: During peak
season, the applicant will be
given a schedule date to file
his/her application.)
applications of concepts and
skills in daily living
H. Making generalizations and
abstractions about the lesson
Governments, past and present, have
learned to make and have made
entrepreneurship a priority in their
economic programs. In our country, the
creation of millions of new entrepreneurs
tops the 10-point economic agenda, and it
also includes the creation of millions of jobs
through more opportunities to
entrepreneurs and a tripling of loan amounts
made available to SMEs.
creation of millions of new
entrepreneurs tops the 10-point
economic agenda, and it also includes
the creation of millions of jobs through
more opportunities to entrepreneurs and
a tripling of loan amounts made available
to SMEs.
creation of millions of new
entrepreneurs tops the 10-point
economic agenda, and it also includes
the creation of millions of jobs through
more opportunities to entrepreneurs and
a tripling of loan amounts made available
to SMEs.
creation of millions of new entrepreneurs
tops the 10-point economic agenda, and it
also includes the creation of millions of jobs
through more opportunities to
entrepreneurs and a tripling of loan
amounts made available to SMEs.
I. Evaluating learning
J. Additional activities for
application or remediation
V. REMARKS
VI. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help your
instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who earned 80% on the
formative assessment
B. No. of learners who require additional
activities for remediation

21
C. Did the remedial lessons work? No. of
students who caught up with the lesson
D. No. of learners who continue to
require remediation
E. Which of my teaching strategies work
well? Why did these work?
F. What difficulties did I encounter which
my principal or supervisor help me
solve?
G. What innovation or localized materials
did I use/discover which I wish to share
with other teachers?
GRADE 12
DAILY LESSON LOG
I. OBJECTIVES
understanding of environment and
market in one’s locality/town
The learner independently creates a
business vicinity map reflective of
potential market in one’s locality/town

22
Code)
3. Recognize the Importance of
marketing mix in the development of
marketing strategy
TLE_ICTAN11/12EM-Ia-1
marketing strategy
marketing strategy
marketing strategy
II. CONTENT
1. Market (locality/town)
2. Key concepts of market
3. Players in the market (competitors)
4. Products and services available in the
market
4. Products and services available in
the market
the market
the market
III. LEARNING
RESOURCES
List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative materials as well
as paper-based materials. Hands-on learning promotes concept development.
A. References
2. Learner’s Material
pages
3. Textbook pages
4. Additional Materials
from Learning Resource
portal
B. Other Learning
Resources
IV. PROCEDURES
from formative assessment activities. Sustain learning systematically by providing students with multiple ways to learn new things, practice their learning, question their learning processes and draw conclusions
about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.

23
A. Reviewing previous
lesson or presenting a new
lesson
Requirements
Continuation….
B. Establishing a purpose
for the lesson
Marketing is an organizational function
and a set of process for creating,
communicating and delivering value to
customers and for managing customer
relationships in ways that benefits the
organization and its stake holders.
Marketing is an organizational function
and a set of process for creating,
communicating and delivering value to
customers and for managing customer
relationships in ways that benefits the
organization and its stake holders.
Let’s Perform:
1. Together with your groupmates, go
back to the entrepreneur you have
interviewed before. Ask them how
they apply the 7Ps of marketing by
using the following guide questions:
a. How do you develop your
product/service?
b. How do you price fairly?
c. How do you provide the right
place for the customer to access
and experience your
product/service?
d. How do you promote your
product/service to create an
impact, differentiate from
competitors and further brand
image?
e. What is the process you use to
deliver your product/service to
the customer?
f. Who are the people who
represent your company and
what are the skills that they
need?
g. How do you provide physical
evidence of the superior nature
of your product/service?
C. Presenting
new lesson
Review:
Areas of government assistance: finance,
marketing, training and human resource
development, and product development and
technology assistance.
Traditional marketing mix elements is
comprised of the 4Ps of product, price,
place and promotion. In 1981, Booms and
Bitner extended it by 3 new Ps that
directly relate to the service provision
Traditional marketing mix elements is
comprised of the 4Ps of product, price,
place and promotion. In 1981, Booms and
Bitner extended it by 3 new Ps that
directly relate to the service provision
Based on the answers of your chosen
entrepreneurs, fill up the form on the next
page and then compare your data with the
other groups in class. What did you learn
about the use of the 7Ps in marketing?

24
industry namely people, physical evidence
and process.
industry namely people, physical evidence
and process.
The marketing mix decisions are made for
influencing the trade channels as well as
the ultimate customers’ solutions, cost,
convenience and awareness of what is
being offered in the market.
The marketing mix decisions are made for
influencing the trade channels as well as
the ultimate customers’ solutions, cost,
convenience and awareness of what is
being offered in the market.
1. 0Product. The Product should fit the
task consumers want it for, it should
work and it should be what the
consumers are expecting to get.
2. Pricing. The Product should always be
seen as representing good value for
money. This does not necessarily
mean it should be the cheapest
available; one of the main tenets of
the marketing concept is that
customers are usually happy to pay a
little more for something that works
really well for them.
3. Place. The product should be available
from where your target consumer
finds it easiest to shop. This may be in
shopping malls or ordinary stores, and
the more current option via e-
commerce or an online shop.
4. Promotion. Advertising, PR, Sales
Promotion, Personal Selling and, in
more recent times, Social Media are
all key communication tools for an
7Ps of Marketing Mix
5. Product. The Product should fit the task
consumers want it for, it should work
and it should be what the consumers
are expecting to get.
6. Pricing. The Product should always be
seen as representing good value for
money. This does not necessarily mean
it should be the cheapest available; one
of the main tenets of the marketing
concept is that customers are usually
happy to pay a little more for
something that works really well for
them.
7. Place. The product should be available
from where your target consumer finds
it easiest to shop. This may be in
shopping malls or ordinary stores, and
the more current option via e-
commerce or an online shop.
8. Promotion. Advertising, PR, Sales
Promotion, Personal Selling and, in
more recent times, Social Media are all

25
organization. These tools should be
used to put across the organization’s
message to the correct audiences in
the manner they would most like to
hear, whether it be informative or
appealing to their emotions.
key communication tools for an
organization. These tools should be
used to put across the organization’s
message to the correct audiences in
the manner they would most like to
hear, whether it be informative or
appealing to their emotions.
F. Developing mastery
(Leads to Formative
Assessment)
9. People. All companies are reliant on
the people who run them from front
line Sales staff to the Managing
Director. Having the right people is
essential because they are as much a
part of your business offering as the
products/services you are offering.
10. Process. The delivery of your
service is usually done with the
customer present so how the service
is delivered is once again part of what
the consumer is paying for.
11. Physical Evidence. Almost all
services include some physical
elements even if the bulk of what the
consumer is paying for is intangible.
For example a hair salon would
provide their client with a completed
hairdo and an insurance company
would give their customers some form
of printed material. Even if the
material is not physically printed (in
the case of PDF’s) they are still
receiving a “physical product” by this
definition.
12. People. All companies are reliant
on the people who run them from front
line Sales staff to the Managing
Director. Having the right people is
essential because they are as much a
part of your business offering as the
products/services you are offering.
13. Process. The delivery of your
service is usually done with the
customer present so how the service is
delivered is once again part of what the
consumer is paying for.
14. Physical Evidence. Almost all
services include some physical
elements even if the bulk of what the
consumer is paying for is intangible. For
example a hair salon would provide
their client with a completed hairdo
and an insurance company would give
their customers some form of printed
material. Even if the material is not
physically printed (in the case of PDF’s)
they are still receiving a “physical
product” by this definition.
applications of concepts
and skills in daily living
H. Making generalizations
and abstractions about the
lesson
Marketing is the art and science of
choosing target markets and getting,
keeping and growing customers through
creating, delivering and communicating
superior customer value. It is also the
performance of activities that seek to
accomplish an organization’s objectives by
anticipating customer or client needs and
directing a flow of need-satisfying goods
and services from producer to customer
or client. It is not only the selling of the
Marketing is the art and science of
choosing target markets and getting,
keeping and growing customers through
creating, delivering and communicating
superior customer value. It is also the
performance of activities that seek to
accomplish an organization’s objectives by
anticipating customer or client needs and
directing a flow of need-satisfying goods
and services from producer to customer
or client. It is not only the selling of the

26
product or service but more importantly
to know and understand the customers
very well that the product or service
meets their need so it sells itself.
product or service but more importantly
to know and understand the customers
very well that the product or service
meets their need so it sells itself.
Discuss in what government agencies should
a small sized, sole proprietor who intends to
open a bakeshop should register.
Choose one among the 4 traditional
elements of Ps of the marketing mix.
Choose one among the 4 traditional
elements of Ps of the marketing mix.
V. REMARKS
A. No. of learners who earned 80% on
the formative assessment
B. No. of learners who require
additional activities for remediation
C. Did the remedial lessons work? No.
of students who caught up with the
lesson
require remediation
E. Which of my teaching strategies
work well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor help
me solve?
G. What innovation or localized
materials did I use/discover which I
wish to share with other teachers?

27
GRADE 12
DAILY LESSON LOG
I. OBJECTIVES
activities may be done for developing content knowledge and competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and
competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the curriculum guides.
Objectives (Write the LC Code)
marketing strategy
marketing strategy
marketing strategy
marketing strategy
II. CONTENT
the market
the market
the market
market
A. References
3. Textbook pages

28
IV. PROCEDURES
The class will be divided into groups. Each
group will be developing an exquisite food
to be served to the judges for them to be
graded.
“Research is formalized curiosity. It is
poking and prying with a purpose.” (Zora
Neale Hurston)
Market research is the process of
gathering information which will make
the company more aware of how the
people and company hopes to sell to, will
react to the company’s current or
potential products or services. It is an
information gathering exercise to
determine the viability or acceptability of
a product or service an entrepreneur
intends to offer in the market.
“Research is formalized curiosity. It is
poking and prying with a purpose.” (Zora
Neale Hurston)
Market research is the process of
gathering information which will make
the company more aware of how the
people and company hopes to sell to, will
react to the company’s current or
potential products or services. It is an
information gathering exercise to
determine the viability or acceptability of
a product or service an entrepreneur
intends to offer in the market.
“When people use your brand name as a
verb, that is remarkable.” (Meg Whitman)
Brand Logos are graphic marks or symbols
commonly used by commercial enterprises,
organizations and even individuals to aid and
promote instant public recognition.
the lesson
REASONS WHY ENTREPRENEURS
CONDUCT MARKET RESEARCH
1. Identify potential customers – who is
going to use your product/service?
2. Understand existing customers – why
do customers choose your product
over competitors?
3. Set realistic targets – from data
gathered, set targets such as growth,
sales and the introduction of new
products/services
4. Develop effective strategies – from
your research you can make marketing
decisions about how to price your
product/service as well as how to
distribute it.
5. Examine and solve business problems
– if you have identified a business
problem, research will help you work
out what is happening.
Focused Group Discussion
 Gains wider usage in market research
due to substantial information
gathered given a time limit.
 It can be moderated group interviews
and brainstorming sessions that
provide information on users’ needs
and behaviors.
FOCUSED GROUP DISCUSSIONS CAN BE
USED FOR THE FOLLOWING TYPE OF
DISCUSSIONS:
 Exploratory – obtain information on
general attitudes, understand the
circumstances under which customers
might require your product or service,
understand their desired outcomes.
 Feature prioritization – if trade-offs
have to be made among various
customer needs, focus groups can be
helpful in prioritizing them.

29
6. Prepare for business expansion -
research will help you identify areas
for expansion and test the market’s
readiness for a new product/service
7. Identify business opportunities – by
identifying un-serviced or under-
serviced market, you could identify
changing market trends.
 Comparative analysis - understand
where else customer to go get similar
information, services or product and
what attracts them to those sources.
 Trend explanation - If you notice a
trend in the way that customer use
your website, then focus groups can
be used to better understand why
this is happening.
CONSIDERATION IN THE USE OF FGDs IN
MARKET RESEARCH:
 Limit the length of the session to
between 90 and 120 minutes.
 Generally, conduct focus groups with
8 to 10 participants per group (recruit
10 to 12 participants to ensure that 8
to 10 show up).
 Use a knowledgeable moderator/
facilitator who can manage group
dynamics, probe skillfully to obtain
deeper understanding to issues and
capture a broad spectrum of options.
 Use a semi-structured or open-format
discussion.
 Strive for uniformity in the group’s
composition.
 If you feel that group influence is
likely to be a strong factor
participants will be influenced greatly
by what other are saying), then
personal interviews or smaller groups
may be an option to consider than
FGD.
C. Presenting
examples/instances of the new
lesson
To conduct market research , it is
important to set clear goals for the
market research activity and define what
are needed to be known and why.
PERSONAL INTERVIEW
 Traditional method of data collection
which is normally done on a face-to-
face manner with the respondents.
 They can either be semi-structured
discussion with individual or open-
ended questions where the interview
can probe further to understand
underlying perceptions and behavior
market research and analysis (2015),
personal interviews are a more
expensive alternative to FGDs and are
generally used in the following
situations:
ACCORDING TO:
 Canon
 Perrault
 McCarthy
BRANDING means:
 ‘the use of a name, term, symbol or
design – or a combination of these – to
identify a product.’
 It encompasses the use of brand names,
trademarks and all other means of
product identification.
 Providing products and services with the
power of brand
 It’s all about making differences

30
 The topic is too personal or sensitive to
be discussed in a group or
confidentiality of the participant is
required.
 A person’s opinion may easily be
influenced by others in the group
 It is as important to learn as much
about what people don’t know about a
subject, as what they know.
 Logistic problems may make groups
impractical
 The interview respondents are
executives from competing firms who
would be reluctant to open up in a
group situation.
 The interview respondents are busy
and it is difficult to schedule group
sessions, or it is important to visit
interview respondents individually at
their convenience.
CONSIDERATIONS IN THE USE OF
PERSONAL INTERVIEWS IN MARKET
RESEARCH:
 It can be helpful to use a list of mostly
open-ended questions to be asked in
person or by telephone.
 An in-depth interview gives
participants the opportunity to
express their views.
 Interviews typically last from 15 to 40
minutes, but they can last longer,
depending on the participant’s
interest in the topic.
 This technique allows the interviewer
the interviewer to get detailed
descriptions of individual experiences.
 To brand a product , it is essential to
teach consumers “who” the products is –
by giving it a name and does “why”
consumers should care
 It involves developing mental structures
and assisting consumers organize their
knowledge about products and services
in simplifying their decision making.
BRAND NAME
 Word, letter or a group of words or letters
 Many customers are willing are willing to
buy a sure thing the next time.
 The connection maybe learned from past
consumer experience, from the
company’s promotion or other advertising
agencies.
TRADEMARK
 It is a legal term that includes only
those words, symbols, or marks
that are legally registered for use
by a single company.
SERVICE MARK
 It is the same as a trademark
except that it refers to a service
offering.
PRIMARY AND SECONDARY RESEARCH
1. Primary research is information
gathered directly from the
respondents who answered set of
questions. This information is usually
collected through surveys,
observation, focused group
discussion or experimentation.
a. Survey – the most common way
to gather primary research with
the use of questionnaire or
interview schedule. These can
b. Secondary Research
 Gather data from existing available
resources like company records,
data bases, research reports
published in the media, internet
search engines, libraries and books
which answer the question at hand.
 Normally less time consuming than
primary research, can be less
expensive as well.

31
be done via direct mail, over the
phone, internet or email, face to
face or on web. Guidelines in
making questionnaire:
 Keep it as short and simple as
possible.
 Make sure it is visually appealing
and easy to read.
 Cluster or blocked related
questions.
 Move from general questions to
more specific questions
 Move from easy to answer
questions to more difficult to
answer questions
 Make sure questions are brief and
easily understood
 Avoid leading questions, questions
with ambiguous words, questions
that are too difficult to answer
 Make sure any response scales used
are logical with categories that are
mutually exclusive.
 Always pre-test the questionnaire to
establish its reliability and validity as
well as identity potential problems
like length of answering and the use
of the language of understanding.
 Another key secondary resource is
statistical data from official
statistics providers.
H. Making generalizations and
abstractions about the lesson
When developing a product, the
entrepreneur must know all the details
with regards to the process to be
undergone in order for him/her to priced
it fairly and developed accordingly.
Market research is undertaken so that an
entrepreneur can have information
needed to make informed business
decisions about start-up, innovation,
growth and the 7Ps of marketing mix.
Market research is undertaken so that an
entrepreneur can have information
needed to make informed business
decisions about start-up, innovation,
growth and the 7Ps of marketing mix.
Brand names connect a product with the
benefits a customer can expect. The
connection may be learned from past
consumer experience from the company’s
promotion or other advertising strategies

32
Differentiate primary research from
secondary research, give examples.
Differentiate primary research from
secondary research, give examples.
V. REMARKS
D. No. of learners who continue to require
remediation
my principal or supervisor help me solve?
GRADE 12
DAILY LESSON LOG

33
I. OBJECTIVES
of environment and market in one’s
locality/town
Code)
marketing strategy
3. Recognize the Importance of marketing
mix in the development of marketing
strategy
marketing strategy
marketing strategy
II. CONTENT
the market
market
the market
the market
A. References
3. Textbook pages

34
IV. PROCEDURES
Marketing involves getting the message
out to customers about the product or
service.
Marketing is the process of planning and
executing the conception, pricing,
promotion and ideas, goods and services
to create exchanges that satisfy
individual and organizational objectives.
The BUSINESS PLAN is a blueprint of the
business that the entrepreneur would
like to start.
 It aims to establish if a business
idea will bring in a fair return
to one’s investment, will be
beneficial to the society and
will bring no harm to the
environment when it is
operated.
 Its goal is to assess the
feasibility of the business idea,
develop business strategies to
make the business idea doable
and to use it for obtaining
resources, especially loans
from financial institutions like
banks.
ESSENTIAL ELEMENTS OF A GOOD
BUSINESS PLAN:
BUSINESS PLAN OUTLINE
1. Executive Summary
 Description of the proposed
business and business model
 Description of the market
opportunity to capture or
market problem the business
solves
 Reasons for why this is an
attractive business
opportunity
 Key distinctions or
differentiators of the
business versus competitors
 Overview of the sales,
marketing and operations
strategy and plan
 Description of the execution
plan and timeline
 Overview of projected
financials that is containing
revenues, costs, profits and
assumptions.
2. Management and Organization
 Company Name, Logo and
Address
 Vision and Mission
statements
 Key Personnel
 Workforce and Support
Personnel
 Organizational Chart
 Ownership, Capitalization,
Compensation and
Incentives
 External Management
Support
3. Product/Service Plan
 Purpose of the
product/service
 Product’s unique features

35
 Material requirements and
sources of supply
 Process an equipment that
will be used to manufacture
the product/render the
service
 Production/Service Process
and Controls
 Distribution Logistics
 Regulatory and other
compliance issues
4. Market Plan
 Market analysis which includes
demand and supply vis-à-vis
competitors
 Marketing and Sales strategies
 Product/Service characteristics
or features
 Pricing policy
 Sales projections
5. Financial Plan
 Start-up Costs requirements
 Financial projections
 Break even analysis
budget
the lesson
Marketing Management Practices
1. Estimate potential market
demand – look for facts about
the industry where the
entrepreneur intends to enter,
census data is a good source of
estimates to be able to project
sales
2. Analyze the competitors –
knowing what the competitor’s
marketing is and
understanding why target
market is buying or will buy
from the competitor that is:
the competitor’s products or
services, how much they cost,
how they are distributed and
how they are made known to
the target market.
3. Price the product/service
reasonably – a product can
have great features and
SALES PROMOTION MAY BE ACCOMPLISHED
THROUGH ANY OF THE FOLLOWING WAYS:
1. Newspapers, radio and other forms
of media – put up advertisements
regarding a certain product
2. Window displays – attractive
displays in front of a department
store and supermarket
3. Fashion shows - an event at which
collections of newly designed
clothing are modeled for an
audience
4. Exhibits – goods may be put on
display by exhibiting it in the lobby
of a hotel or shopping mall
5. Lecture and demonstration –
products may be advertised by
inviting prospective customers to
attend a lecture about the product.
Demonstration is the process of
showing to others how a certain
products work or is used.
REASONS WHY AN ENTREPRENEUR
STILL NEEDS TO MAKE A BUSINESS
PLAN, NO MATTER HOW GOOD THE
BUSINESS IDEA SEEMS TO BE:
1. Reduce if not remove the risk of
losing money invested in a poorly
researched or unstudied business
idea.
2. Avoid costly mistakes
3. Anticipate the financial
requirements – foresee the ups
and downs
4. Organize the activities beforehand
– business performances in the
future
5. Assess actual performance against
set goals – set targets in terms of
sales volumes and revenues
6. Apply for financing from lending
institutions – back up support in
case of need

36
benefits, but the price for the
product can have a greater
influence on how it will sell in
the marketplace.
4. Adopt a good product name
for branding – when a name is
different or unusual, it may
attract attention and perhaps
arouse curiosity.
5. Put price tags – all goods being
sold must have a price tag – a
label to the price of an item
being sold in a store – the
amount of money a buyer pays
in order to own the item.
6. Promote the products/services
in various ways to increase
sales – products or services of
the firm need to be advertised
in order to generate sales. The
entrepreneur has to devise
ways of making people know
and want to buy their
products. This phase of the
business falls under sales
promotion.
7. Attend to the complaints of
customers – among the
practices being resorted to by
business establishments is
establishing a customer service
counter.
8. Issue official receipts to
customers – all business
establishments are required to
issue official receipts
9. Practice courtesy and
efficiency in serving customers
– threating customers in a
courteous manner means
greeting them upon entering
the store and thanking them
upon leaving, promptly
attending to their orders,
informing customers as to the
length of time an order can be
finished, requesting people to
sit down while waiting for their
6. Product sampling – new products
may be advertised by giving free
samples.
7. Quantity discounts – to attract
buyers, owners may announce bog
discounts on products
8. House to house selling – bringing
product directly to customers
9. Telephone – calling people telling
them about the products
10. E-mail – sending flyers via email
11. Website – put up own website for
business
12. Social network – advertise thru
Facebook, Instagram, Twitter,
Yahoo etc.
13. Sales Events – stores announces
celebration of certain events
14. Poster – listing of prices of various
goods found in a shelf or a corner
for the information of the
customers.

37
orders, answering all queries
and delivering the product or
service on the time and date as
promised.
10. Pack the goods bought by
customers properly – loading
goods inside a paper bag
should be done properly
11. Observe the right of customers
– consumers need protection
from manufacturers who
produce poor quality goods
and from service providers
who provide inefficient service
C. Presenting
new lesson
PUTTING PRICE TAGS ON GOODS BEING
SOLD HAVE THE FOLLOWING
ADVANTAGES
 The price of an item is readily
available to the buyer
 Eliminates inconveniences on
both the seller and the buyer
as to the process of inquiry
regarding the prices of goods
being sold.
 A buyer can save time in
choosing goods because he can
easily pick out goods he can
afford
 The government can easily
monitor stores which are
selling goods at a higher price
than the prices specified by the
Price Control Council.
A Business Plan is very important to
various parties. Among those who need
business plans are the:
 Management team
 Shareholders
 Bankers
 Creditors
 Customers
 Suppliers and
 Employees
To gain their confidence, these
stakeholders will have to be informed
about what are the:
 Purposes
 Directions
 Core Business and
 Financial Situation
Of the business venture from the time it
will start and in the next few years based
on its forecast.

38
H. Making generalizations
and abstractions about the
lesson
It is not only the selling of the product or
service but more importantly to know
and understand the customers very well
that the product or service meets their
need so it sells itself.
It is not only the selling of the product or
service but more importantly to know and
understand the customers very well that the
product or service meets their need so it sells
itself.
Preparing a business plan draws on a
wide range of knowledge from many
different business disciplines: finance,
human resource management,
intellectual property management,
supply chain management and
marketing management.
Preparing a business plan draws on a wide
range of knowledge from many different
business disciplines: finance, human
resource management, intellectual
property management, supply chain
management and marketing management.
Discuss the various ways to promote a
business.
Discuss what the rights of the consumers
to be observed by the entrepreneur are.
Discuss the various ways to promote a
business.
Discuss what the rights of the consumers to
be observed by the entrepreneur are.
Discuss the 5 basic elements of a good
business plan.
Discuss the 5 basic elements of a good
business plan.
V. REMARKS
require remediation

39
my principal or supervisor help me
solve?

40
GRADE 12
DAILY LESSON LOG
I. OBJECTIVES
activities may be done for developing content knowledge and competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and
competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the curriculum guides.
Objectives (Write the LC Code)
marketing strategy
marketing strategy
marketing strategy
4. Demonstrate understanding of the
4M’s of operations
II. CONTENT
the market
the market
A. References
3. Textbook pages

41
IV. PROCEDURES
One Page Business Plan
 A description of the problem
your customers have
 Your solution (your product
or service)
 Business model (how you
make money)
 Target market (who is your
customer and how many of
them are there)
 Competitive advantage
 Management team
 Financial summary
 Funding required
1. Concept of Entrepreneurship
2. Development of Entrepreneurship
3. Relevance of Entrepreneurship and
Entrepreneurs in Economic Development
and Society
4. Concept of Entrepreneurs Today
5. How Entrepreneurs Think
6. Entrepreneurial Competencies
7. Entrepreneurial Decision Making as
Core Competency
8. Entrepreneurship Career Opportunities
for Academic Track
9. Factors to consider in Starting a
Business
10. Identifying Business Opportunities
11. Type of Business Available to
Entrepreneurs
12. Government Support and Legal
Requirements
13. 7Ps of Marketing Mix
14. Marketing Management Strategies
Management is the art of getting things
done with and through other people.
Production /Operations Management
Practices
1. Plan and control production.
Production planning control is the
key to efficient and effective
production management.
2. Adopt the standard production
models. Whatever the business
needs to produce to be able to sell,
it means it is vital to have a
production process in place that
will help the entrepreneur make
certain that the company has a
quality product/service that is
needed and produced the way it
was planned.
3. Design plant layout for better
efficiency. Layout pertains to the
way machines, workplaces and
storage areas are located in
relation to one another.
4. Choose the right machines and
equipment. The choice of machine
and equipment affects the over-all
profitability of your business,
considerations:
 Operating characteristics
 Engineering features
 Cost
 Qualitative factors
5. Purchase based on needs and on
time. It is imperative to procure
the raw materials, components,

42
machinery, equipment, supplies
and necessary services needed in
the production process on time.
6. Maintain machines and equipment
properly. It is important to keep
machines and equipment in good
running condition.
7. Manage inventory/stock well.
Stock/inventory pertains to all the
goods a business has for sale and
all raw materials or parts of a
business keeps to ensure
continuous operations.
8. Ensure quality control. Defective
products can be a result of lack of
control. Guidelines:
 Check quality of raw
materials
 Calibrate measuring and
testing equipment
regularly
 Maintain machines
properly and make sure
they are in good
condition
 Conduct adequate tests
to verify whether the
product meets quality
standards or not Inspect
for quality
the lesson
Simple business plan outline:
1. Executive Summary
 Write this last. It’s just a page or two
that highlights the points you’ve
made elsewhere in your business
plan.
 It’s also the doorway to your plan—
after looking over your executive
summary, your target reader is either
going to throw your business plan
away or keep reading, so you’d
better get it just right.
 Summarize the problem you are
solving for customers, your solution,
the target market, the founding
team, and financial forecast
highlights. Keep things as brief as
The business model that works best for
an entrepreneur will be related to one’s
vision, objectives, what its product or
service is and the entrepreneur’s personal
operational style. As such, the marketing,
production, human resource, and finance
functions of every business need to be
addressed on a day-to-day as well as on
long-term bases. It is imperative for an
entrepreneur, especially the starting
ones, to know about how to keep the
business running with the least effort.

43
possible and entice your audience to
learn more about your company.
2. Products and Services
 Describe the problem that you solve
for your customers and the solution
that you are selling.
 It is always a good idea to think in
terms of customer needs and
customer benefits as you define your
product offerings, rather than
thinking of your side of the equation
(how much the product or service
costs, and how you deliver it to the
customer).
 Sometimes this part of the plan will
include tables that provide more
details, such as a bill of materials or
detailed price lists, but more often
than not this section just describes
what you are selling and how your
products and services fill a need for
your customers.
3. Market Analysis Summary
 You need to know your target
market—the types of customers you
are looking for—and how it’s
changing.
 Use this section to discuss your
customers’ needs, where your
customers are, how to reach them
and how to deliver your product to
them.
 You’ll also need to know who your
competitors are and how you stack
up against them—why are you sure
there’s room for you in this market?
4. Strategy and Implementation Summary
 Use this section to outline your
marketing plan, your sales plan, and
the other logistics involved in actually
running your business.
 You’ll want to cover the technology
you plan on using, your business
location and other facilities, special

44
equipment you might need, and your
roadmap for getting your business up
and running. Finally, you’ll want to
outline the key metrics you’ll be
tracking to make sure your business
is headed in the right direction.
5. Company and Management Summary
 This section is an overview of who
you are.
 It should describe the organization of
your business, and the key members
of the management team, but it
should also ground the reader with
the nuts and bolts: when your
company was founded, who is/are
the owner(s), what state your
company is registered in and where
you do business, and when/if your
company was incorporated.
 Be sure to include summaries of your
managers’ backgrounds and
experience—these should act like
brief resumes—and describe their
functions with the company. Full-
length resumes should be appended
to the plan.
6. Financial Plan
 At the very least this section should
include your projected Profit and
Loss and Cash Flow tables, and a brief
description of the assumptions
you’re making with your projections.
 You may also want to include your
balance sheet, your sales forecast,
business ratios, and a break-even
analysis.
 Finally, if you are raising money or
taking out loans, you should highlight
the money you need to launch the
business.
C. Presenting
examples/instances of the new
lesson
Detailed business plan outline:
1.0 Executive Summary
1.1 Problem
1.2 Solution
1.3 Market
PRODUCTION/OPERATIONS
MANAGEMENT
“Production is an activity that converts
materials into useful forms. The materials
may be raw materials, semi-processed or

45
1.4 Competition
1.5 Financial Highlights
2.0 Products and Services
2.1 Problem Worth Solving
2.2 Our Solution
2.3 Validation of Problem and Solution
2.4 Roadmap/Future Plans
3.0 Market Analysis Summary
3.1 Market Segmentation
3.2 Target Market Segment Strategy
3.2.1 Market Needs
3.2.2 Market Trends
3.2.3 Market Growth
3.3 Key Customers
3.4 Future Markets
3.5 Competition
3.5.1 Competitors and Alternatives
3.5.2 Our Advantages (see an example)
4.0 Strategy and Implementation
Summary
4.1 Marketing Plan
4.2 Sales Plan
4.3 Location and Facilities
4.4 Technology
4.5 Equipment and Tools
4.6 Milestones
4.7 Key Metrics
5.0 Company and Management Summary
5.1 Organizational Structure
5.2 Management Team
5.3 Management Team Gaps
5.4 Personnel Plan
5.5 Company History and Ownership
6.0 Financial Plan
6.1 Revenue/Sales Forecast
6.2 Expenses
6.3 Projected Profit and Loss
6.4 Projected Cash Flow
6.5 Projected Balance Sheet
6.7 Business Ratios
7.0 Appendix
semi-finished goods, or even finished
products. Machinery, equipment,
methods and processes are the basic
elements of production.”

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