This is a PowerPoint presentation I created for myself during a Personal Branding class at Full Sail.

1. Monitoring Your Brand
Project & Portfolio 1: Ryan Mickley
By: Joe Zollo
Sports Marketing and Media 3-3-17

2. Online ID Calculator
Three most revealing things
Being digitally distinct
Having a low validation score
Having a low purity score
Needing to create more high-ranking relevant
content

3. Student Choice: Brand Personality Quiz
Three most revealing things
I had previously taken a quiz and
had “Ruler” as my archetype
The description fits me accurately
Reassuring that me wanting to help
people is part of my archetype

4. Hootsuite
Things learned: All streams open allow for same message across all platforms,
scheduling tweets can work to my advantage, and keeping track of all platforms in one
place allows for easy communication with my audience
Stream setup:
1. Instagram
(@joe_zollo)
2.Youtube (Joe
“Masta Z” Zollo),
3. Twitter
(@joe_zollo)

5. Google Alerts
I am monitoring: Personal brand “Joe Zollo,” company “Nike,” and industry “Sports
Marketing”
Content in alerts:
Joe Zollo: No results
Nike: Stock price, business articles
Sports Marketing: Sponsorships, fantasy sports
Things learned:

6. Feedly
Three collections: Business, Finance, Marketing
Marketing feed is most important
Helps with Social Media and Entrepreneurial characteristics
Three things learned:
Kissmetrics Marketing Blog: Unbeatable Facebook ads, more persuasive
testimonials
Entrepreneur: 10 Successful Entrepreneurs and What Keeps them going
The Simple Dollar: Maintaining Focus at while working at Home, 10 Simple