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The global music industry trends and patterns

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Digitalisation of Caribbean Music workshop, the global music industry trends and patterns.

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The global music industry trends and patterns

  1. 1. Barbados Beach Club February 21 & 22, 2018 Erik Brataas © 2018 CONCEPTUALISATION INC. E: conceptualisation@consultant.com The Global Music Industry Trends & Patterns Framework for the Digital & Live Music Accelerator/Workshop
  2. 2. My background: • CEO and co-founder of Arctic Rights Management 2018 • CEO of Phonofile from 1999 – 2017 • Merlin board member 2011 – 2017 • Music Norway board member 2013 – present • Svalbard United – consultancy 2016 – present • Ministry of culture Norway – Advisory board 2015 – 2017 • Co-founder of independent label Farmen 1997 • Sales manager Musikkoperatørene, physical distributor • Store manager, Nico Records, Oslo, ´80s to early ‘90s
  3. 3. Oslo last week dfsdf
  4. 4. Global revenue development (1999—2016, source IFPI) • Fksf eo;klfj;skdlfj ;sdakljf;alfj sd;fj’asjfkjfd ao pjfd jfk ae. • I Global revenue development (1999—2016, source IFPI)
  5. 5. Trends in the global music market 2016
  6. 6. Independent performance Source; WINTEL report 2017 http://winformusic.org/
  7. 7. Significant changes going digital: Limited availability Music was an investment Album was the main product Limited access to market Music was purchased as units Labels controlled distribution Unlimied access to market Single track is the main product »Feels like free» Unlimited availability Music is rented (subscriptions) Music was a product (vinyl / CD) Music is a service Everyone can distribute music
  8. 8. The business models
  9. 9. Some of the industry challenges: • Creating a level playing field • Protect and grow the value of music • Real market access for all • Transparency • Supply chain issues • The Value Gap - YouTube vs paid subscription
  10. 10. Adjust your marketing routines to new opportunities • Data access and processing to improve insights and analytics • Be relevant to fans more frequently • Communicate directly to your fans (social media, website etc) • Online advertising and remarketing • Marketing your music through music services • Work close with your label and distributor • Planning is key!
  11. 11. Thanks, you´ll find me here Mail: erik@arcticrights.com Mobile: +47 91511357 Linked in: https://linkedin.com/in/erikbrataas/ Facebook: https://www.facebook.com/erik.brataas
  12. 12. and Capacity Building Initiative DIGITALISATION OF CARIBBEAN MUSIC FEASIBILITY STUDY & ACTION PLAN for the Framework for the Digital & Live Music Accelerator/Workshop Barbados Beach Club February 21 & 22, 2018 Erica K. Smith & Dr. Wendy Hollingsworth © 2018 CONCEPTUALISATION INC. E: conceptualisation@consultant.com

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