3. ONE AND ONLY NYC SUBWAY
• Opened 10.27.1904
• 24/7 services
• The largest subway
system in the world
• 472 stations in total
• In 2015, delivered over
1.71 billion rides
• Average 5.6 million
rides on weekdays
4. • Goal:
To figure out New Yorker‘s pain point of commuting
everyday
• Insights:
1. Scared of complicated system
2. Ratty environment, safety issue
3. Delay! Delay ! Delay!
“NYC metro has his own style, it sucks,
but you have to ride it!”
USER INTERVIEW
5. • Behaviors & Habits:
1. Works in Midtown, part-time photographer
2. Loves trying different restaurants in the city
3. Has lots of hobbies: seeing movies, visiting
museums & galleries, shopping
4. Takes subway almost every day, no car
PERSONA
Annie,29, Single, PR consultant, Lives in Queens
6. • Frustrations:
1. Train delay, terrible riding environment
2. Cannot get the most accurate information
until get to the subway station
• Need & Goal:
To obtain latest services status before
arriving at station in order to change the riding
route or change to other transportation means
PERSONA
7. PROBLEM STATEMENT
Annie needs a way to know the latest subway service status before
gets to the station because she commutes every day, hangs out a
lot across five boroughs.In this way, she can make a smarter riding
decision before any anxiety arose.