Treatment pitch for Off of Life, I Get High

1. Notch
“OFF OF LIFE, I GET HIGH”
A Prospectus By :
Ashley Woolcock, Joanna Santos Lopes,
Jaci Tompkins, & Lindsey Cass
100%
IRIE METER

2. Table of Contents
TREATMENT
CONCEPT LINE
TREATMENT
DIFFERENTIATING FACTOR
TALENT
LOGISTICS
PRODUCTION SCHEDULE
TEAM MEMBERS
REFERENCES

3. Notch
“OFF OF LIFE, I GET HIGH”
100%
IRIE METER
Treatment

4. This song
makes us want
to take a hit of
life! Join Notch
for a day as he
works to fill
his Irie Meter.
100%
IRIE METER

5. With a message
like Koffee’s “Toast”
and the feel of Drake’s
“God’s Plan”, this
video will also leave
the audience more
grateful towards life.

6. Intro
Set 1 : Backlot bridge
Notch walks down the bridge
and places his headphones on.
• His Irie meter goes up to
33% as the music begins to
play.
• B roll - Shots of Clouds,
trees and scenery
• Notch’s Irie meter is at 33%
TITLES:
“OFF OF LIFE I GET HIGH” IN THE CLOUDS
“NOTCH” WITH CLOSE UP ON NOTCH
“OFF OF LIFE,
I GET HIGH”
IRIE METER
33%
Notch

7. Street Performer
Scene
Set 1 : Back lot
• Notch will come across a street performer
while on his walk. The street performer is
playing a guitar and Notch joins in while
singing the song. People begin to put money in
the hat. ( 5 hands)
• The last hand will be a Child’s. The camera
will turn around and the kid is holding cotton
candy. He/She holds candy to the sky
pretending the candy are clouds.
• The performer tries to give notch half the
money,( Performers meter goes up.)
• Notch refuses and insists that the performer
keeps it.
• Notch’s Irie Meter goes up to 50% for his good
deed.
A bitter cop interrupts :
His Irie meter is at 5%, the meter goes up when
he gives Notch & the street performer a hard
time by checking their eyes and questioning their
meter percentage. His meter goes back down
when he sees Notch is unfazed.
50%
IRIE METER

8. Studio Scene
Set 2 : Sound Stage
• Notch shows up to his studio
session and records his song “Off
of Life, I get High”
• Purple, green, and yellow lighting
is on Notch
• Transition to performance scene:
Offscreen hand pulls the mic stand
away from Notch, then hands him
a handheld mic.
• Notch’s meter continues to go up
as he sings the song
• Smoke then starts to surround
Notch
95%
IRIE METER

9. Performance
Scene
Set 2: Sound Stage
• Notch will perform the song along side a
guitarist and drummer (The Street
Performers). Here he will show off his
live performance skills.
• This will be used for the main
performance scene and will cut in and out
during the story scenes.
• Purple, green, and yellow lighting
surrounds Notch.
• Towards the end Notch’s meter
finally hits 100% and start
blinking. Thicker smoke begins
to surround him.
100%
IRIE METER

10. Outro
Same scene as the intro
except notch is walking
away with the sky colorful
and beautiful. This would
be filmed at daybreak.
100%
IRIE METER
IRIE METER
100%

12. 1. I get high, I get high, I get high, off of life
2. I get high, off of life, I get high, off of life,
3. I get high, so high, off of life
4. I get high, I get high
1st Chorus
1. Everyday off of life I get high
2. so high that I can kiss the sky
3. heads in the clouds, and I don’t know why
4. but you can tell by the look in my eyes
5. that everyday, I get high
6. so high that I can kiss the sky
7. my heads in the clouds, and I don’t know why
8. but you can tell by the look in my eyes
Bridge
Notch puts headphones on and
the music starts
Titles roll in as Notch is walking
Titles exit when Notch sees the street
performers
When the music starts, Notch’s Irie
Meter goes up to 33%
Notch notices street performers,
takes his headphones off and decides
to join them
While Notch is performing
with the street performers,
his Irie Meter goes up to 40% Cutting between the street performance and
hands putting money in the hat
Street
The street performers try to offer Notch
part of the money but he says no
When Notch turns down the money, his
Irie Meter goes up to 50%

13. 1st Verse
1. you look inside my eyes you’ll never that its red
2. but I don’t have a reason to lie,
3. contrary to your beliefs and whatever you think
4. I only get high off of life
5. addicted to the things that come naturally
6. I couldn’t kick the habit, if I tried
7. the skies know and I know
8. it’s the only thing that gets me by
2nd Chorus
2nd Verse
1. I look at world thru the eyes of a child
2. that’s one way for me Feel high
3. to wake up every morning to see another sunrise
4. that’s enough to make me feel so high
5. even when the rain drops from the sky
6. I don’t feel low because I know it gives life
7. don’t you know that there’s an endless supply
8. it’s a drug that cannot be prescribe
Cop shows up to tell them that they’re
too “high” and points to Notch’s Irie
Meter.
Cop’s Irie Meter is at 5% and
goes up when he gives the boys
a hard time, and it goes back
down to 2% when he notices the
boys are not phased by the cop
confronts them
Cut to Studio
Cut to child on street
Pan up to sun for brightness,
transform into a light in the studio and
pull away to show Notch recording
Small hand comes into frame
and drops change into the hat
Camera pans from hat to child’s smiling
face holding cotton candy
Kid’s hands go up to dance and shift
focuses from cotton candy, to clouds, and
clouds transform into the fog in the studio
Cut to Studio
Begin on-camera
transformation from
“Studio” to “Performance”
Notch’s Irie Meter goes
up to 95% just from the
recording session

14. 3rd Chorus
Bridge
1. you can tell by the looks in my eyes
2. Everyday off of life I get high
3. cause I know why you should take a try
4. to find a way to get high
4th Chorus:
Outro vamp 1
1. Off of life I get high, Off of life I get high
2. Off of life I get high, high , get so high, off of life
3. Off of life I get high, high , get so high, off of life
4. every single day I get high
Notch’s Irie Meter hits 100% when
he’s performing and the meter starts
blinking and thicker smoke that is
purple/green/yellow starts to
envelop Notch
Performance in full effect
Bridge
Notch walks off with his
headphones on, into the
sunset

15. Differentiating
Factor
Irie: Jamaican slang meaning nice, good, or pleasing
Complimenting the fact that the song goes against
stereotypes of islanders smoking, our video follows a
journey of being high on life in a day of Notch’s life,
represented by the “Irie Meter,” showing that we
don’t need drugs to get high, we just need positivity.
100%
IRIE METER

16. Notch
•Notch is an independent Reggae
musician
•2-3 projects listed
•This video should recapture Notch’s
veteran fans , while still giving the
new generation room to add in. The
video is a “natural vibe” and appeals
to the mass, giving the potential to
be an anthem.

17. Marketing
Psychographics
Personality:
free spirited, caring, truthful
Attitudes:
kind soul, happy, grateful
Values:
family, stability, love
Interests/hobbies:
Outdoor activities, family bonding, music
lover
Lifestyles:
Caribbean, carefree, urban
Behavior:
healthy, active, faithful
Marketing Outlets:
Social media :
Instagram
Twitter
Facebook
Tik Tok
Marketing Styles:
Memes
Promo Posts
Hashtag Challenges

18. Target Audience
Infographic

19. Production Schedule
• Insert Gantt chart

20. Team Members
Name E-mail
Phone
Number Duties
Lindsey Cass
(Team Captain) LYCass@student.fullsail.edu 914-400-4445
Schedule Meetings,
Edit and Review
Jaci Tompkins jatompkins@student.fullsail.edu 912-463-2057
Creative Direction
Joanna Lopes JMSantoslopes@student.fullsail.edu 407-722-9082
Creative Direction
Ashley Woolcock
AKWoolcock@student.fullsail.edu
786-564-8690
Creative Direction

21. References
• Music Consumer Insight Report 2018. (2018). Retrieved December 15, 2019, from
https://www.ifpi.org/downloads/music-consumer-insight-report-2018.pdf.
• Nast, C. (2017, February 1). Reggae by the Numbers: Google Searches Around the
World. Retrieved December 15, 2019, from https://www.vogue.com/article/google-
news-lab-search-data-reggae.
• Notch Online. (n.d.). Retrieved December 15, 2019, from https://
www.instagram.com/notchonline/followers/.
• Share of Reggaeton listeners in Colombia by age group 2017. (2019, June 19).
Retrieved December 15, 2019, from https://www.statista.com/statistics/828213/
share-individuals-listening-reggaeton-colombia-age-group/.
• Watson, A. (2019, June 27). Favorite music genres among consumers by age group in
the U.S. 2018. Retrieved December 15, 2019, from https://www.statista.com/
statistics/253915/favorite-music-genres-in-the-us/.
• West, C. (2019, September 26). Social media demographics to drive your brand's
online presence. Retrieved December 15, 2019, from https://sproutsocial.com/
insights/new-social-media-demographics/#Instagram.
• Zoomph :). (n.d.). @notchonline's Twitter Audience Analytics: Zoomph. Retrieved
December 15, 2019, from https://zoomph.com/twitter-followers-profile/notchonline/.