2. Sales Planning Team of PD&D
Contents
General Overview
- Grocery Market Share in UK
- General Information
- History
- Financial Highlights
Apparel Business
- Brand overview
- Apparel assortment breakdown
- Price point
- Sizing strategy
- Competition
3. Grocery Market Share in UK General Overview
Sales Planning Team of PD&D
▼: October 2013 ●: June 2016 (12 weeks ending)
Source: Kantar Worldpanel
4. General Information General Overview
Founded
CEO
Headquarter
2015 Revenue
Store
Employees
Sales Planning Team of PD&D
Andy Clarke
1949
Leeds, UK
625
169,598
1869
London, UK
Mike Coupe
161,100
£23,775m
1,312
1919
Welwyn Garden City, UK
Dave Lewis
£43,573m
3,243 (UK)
6,849 (International)
500,000+
(공개하지 않음)
5. History General Overview
Sales Planning Team of PD&D
Sainsbury’s
founded
1869 1919
TESCO
founded
ASDA
founded
1949 1989
Asda had its own
range of clothing
known as George
2004 2010
F&F launched
in TESCO
Tu was
launched in
160 Sainsbury’s
stores
2014
Esmara
launched
in LIDL
1930
LIDL
founded
10. • Clothing division performed “strongly”,
despite overall Sainsbury’s revealing its
“challenging” profits (H1 2015)
• UK’s the 6th biggest clothing
retailer by volume (2016)
• 439 stores sell clothing and
general merchandise
• % of Sales by gender (2015)
- Women’s (50%)
- Kids (35%)
- Men’s (15%)
• Sainsbury’s hired Li & Fung
to source and produce in 2015
5 sourcing offices in China,
India and Senegal
Main factory located in Bangladesh
• Tesco clothing sales
“grew significantly”
in its six-week Christmas
trading period (2015)
Comps sales increased by 2.1%
• UK’s the 4th biggest clothing
retailer by value (2015)
• % of assortment by gender (2014)
- Women’s (42%)
- Kids (41%)
- Men’s (17%)
• 22 sourcing countries:
Mainly in China, Bangladesh, India,
Sri Lanka and Turkey
Sales Planning Team of PD&D
Apparel Business Apparel Business
• UK’s 2nd biggest clothing retailer
by volume (2015)
• Champions of constant newness
Asda have introduced more than
8,000 new apparel products
in the last six months (2016)
• % of assortment by gender (2014)
- Women’s (42%)
- Kids (40%)
- Men’s (18%)
• Agreeing to a new partnership
with Umbro (2016)
First time the supermarket has
partnered with a sports brand
• 39 sourcing countries:
Main factory located in
Bangladesh, Cambodia, China,
Turkey & Sri Lanka
• Sourcing offices in Bangladesh, Sri
Lanka, Turkey, China and India
13. Brand Overview
Sales Planning Team of PD&D
A ￡28($40.50) pair of jeans from
collection sells every second
• Categories: Clothing, Shoes, Accessories, Lingerie & Nightwear
• Women’s top: ￡3-30
Collaboration with Gok Wan:
• Nightwear in Lingerie category: ￡6-12
Apparel Business
14. Brand Overview
Sales Planning Team of PD&D
• Size:
- Kids: 9mths ~ 12 years
- Baby: 0-24mths
• Price range
- Kids: ￡2-16
- Baby: ￡2-12
the 4th biggest school wear retailer by volume
(2015)
Apparel Business
16. Sales Planning Team of PD&D
Brand Overview
• Size:
- Kids: 9mths ~ 14 years
- Baby: 0-12mths
- School: 3 years ~ 16 years
• Price range
- Kids: ￡2-18
- Baby: ￡4-13
- School: ￡2-11
the No.1 school wear retailer (2015)
17. Apparel Assortment Breakdown Apparel Business
Sales Planning Team of PD&D
Based on online offering on June 6 2016
The top two performing categories
at George in the last three months !
18. Price Point Apparel Business
Sales Planning Team of PD&D
F&F and TU focus their efforts on the £8-10 ($11.50-14.50) price bracket, where 15.4% of F&F’s offering and 20% of TU’s sits.
George undercuts both, putting most of its focus on the £4-6 ($5.80-8.70) bracket, where 23% of its offering lies.
The wow-factor really lands when you compare it to the UK mass market where 2% of products are priced £4-6 and 4%
between £8 and £10.
15.4% 20%
23%
4%
2%
￡4
￡6
￡8
￡10
￡12
UK Mass
Market
VS.
19. Sizing Strategy Apparel Business
Sales Planning Team of PD&D
Women’s
XS-XXL
8-24 (S-XL) 18-24 (S-XL)
Available in Plus size (26-32)
Men’s
Available in Big & Tall Available in Big & Tall
6-22 (XS-XL)
XS-3XL S-4XL
20. Competition Apparel Business
Sales Planning Team of PD&D
UK’s major supermarkets decline for first time this year. Asda suffers biggest slump but discounters Aldi and LiDL continue to
enjoy double-digit growth. (Sales results: Asda -5.9%, Tesco -5.1%, Aldi +11.5%, Lidl +13.8%)
Based on Kantar Worldpanel for 12 weeks to 19 June 2016
