The Bukit Vista vision for the future of hospitality

1. Hosts leading a New
Hospitality Industry

2. Jingcho Yang
Engineering graduate at UC Berkeley in 2002
World travelers for 2 years
12 years living in Indonesia
Worked at Airbnb in 2012 to build a marketplace in
Indonesia for home-sharing
Founder of Bukit Vista, a Bali-
based property management company with over
150 unique properties and $2M in annual sales
Who am I ?
Travel Entrepreneur

3. AUTHENTICNEW
HOSPITALITY
INDUSTRY
DECENTRALIZED
INNOVATIVE

4. Who are the
future
travelers to
Indonesia?
Local, Authentic Experiences
Small groups (8 or less)
Social
Mobile
Dynamic and Diverse
Authenticity

5. Local&
Authentic
Experiential Travel
Using mobile to discover and
plan the trip on the fly
Immediate updates on social
networks
Tastes change quickly since
new entries are quickly
discovered.

6. Home
sharing is
rising
Home sharing is a growing and favorable
option compared to hotels
More locations, more choices, more sizes,
more hospitality, more authentic, better
value points.
Lots of economical benefit to local
communities.
Decentralized

7. Trends show the transition

8. Historical trends in other sectors

9. What does
leadership look
like in New
Hospitality
Continuous new property discovery
Fast, agile teams that can innovate
quickly
Community leadership
Mastery in online marketing
Data & Analytics.
Innovation

10. Launch new
properties
continuously
Instead of a monthly or quarterly launch cycle,
think of a daily launch cycle.
The market is always full of new options
Every unique taste, every unique budget
Buyers return again to see what new items
have arrived to the marketplace
People want something new

11. Fast & Agile
teams
Decisions are made by teams closest to the
issue/opportunity
Optimize org for learning and growth
Reinvent processes and products
Lean model - reduce waste, extra head-
count, give meaningful work to each
member
Speed Matters
Adopt best practices from technology
companies

12. Community
is the fastest
way to grow
Share frequently and often to clients,
partners, employees, and investors
Information and experience are valuable
attractions
Build shared values and scale ideas

13. Master
online
marketing
Access to online traffic is very competitive
Utilize effective and economical ways to
build an audience
Blogging, SEO optimization, Airbnb
optimization.
Understand how to use paid advertising to
leverage 'marketing best practices'

14. Use data to
drive
efficient
decisions
New hospitality will embrace
data
Faster to fix problems
Better timing / improved
revenue / higher occupancy
Best ROI for investors
Data is the new Oil

15. Why is it fun
to work here
Make impact locally &
globally
Empower neighborhoods
Get users & followers
Geography

16. Amazing
Team
Amazing
Mission
High energy team
Real daily challenges
Passion for hospitality,
new people, and
innovation

17. Build a global
community from
home
We get between 3,000-4,000 visitors a
month actual visitors a day.
200,000 visits online a month
Building a global network of friends
Indonesians leading hospitality

18. Work at a Start-Up

19. The real
reasons we
love it
Experience
Memories
Friendships

20. Online
Guest
Support
WhatsApp Wizard
Manage 300 guests in
chat groups
3000 notifications a day

21. Hosts Spirit of Bukit Vista
Meet guests
Playful, engaging,
challenging

22. Market
Building
Making new travel
destinations
Travel, build partnerships
Grow a business

23. Software
Engineering
Build programs that affect
1000s of real guests a
month
Help resolve business
challenges

24. What will your
office look like?

27. Thankyou

28. Start the adventure
@bukitvista
careers@bukitvistabali.com
www.bukitvista.com/jobs