LEP 1 Activity Pass

1. ActivityPass
Aryo, Esra, Antonio, Nicolas, Julian, Rebecca

2. Activity Pass Group Nr.3 10.02.18 1
Families
Couples
Pensioners
Hotels
Word of
Mouth/
Network
Online
Platform
Offline
Subscription
Fee
Ads Partners?
1
IT Marketing Operations
Partner
Acquisition
/ Screening
Providers
of
Activities
Variety KAM
Growing
partner
network
Customer
Base
Platform
Partners
Easy
access
Flexibility
Exposure
Variety
Conven-
ience
BUSINESS MODEL CANVAS
VERSION 1.0
Aryo, Esra, Antonio, Nicolas, Julian, Rebecca

3. 2
The Activity Pass helps families and individuals
in planning their leisure time, it solves their
unawareness of local activities by offering one
easy and cheap solution with which guarantees
access to hundreds of local offers with only one
monthly payment.
ELEVATOR PITCH
VERSION 2.0
Aryo, Esra, Antonio, Nicolas, Julian, Rebecca

4. 3
What have we done this week?
! We came up with business ideas for our class project and evaluated them
" We created an elevator pitch for the best idea
# We pitched ourself and created a group with different personality types
$ We created version 1.0 of our business model with the Canvas framework
% We set up our project blog, created a logo and improved our elevator pitch
What did we learn this week?
! On personal level: what kind of task orientation we have and how to pitch ourself
" New skill set: What is a good business idea and how to evaluate an idea
# New skill set: What is a business model and how to use Business Model Canvas
$ Always keep improving: find hypothesis, test hypothesis in real life, improve
hypothesis to create a product that the market/ your customers actually want!
What difficulties did we have?
! Specifying the different blocks of the Canvas Model (e.g. How do we actually
make money with our business idea?)
" Improving our elevator pitch to capture the core values of our business idea
LESSONS LEARNED
LEP CLASS 1 & 2
Aryo, Esra, Antonio, Nicolas, Julian, Rebecca

5. 4
Before: Detailed Business Plan
➡ But: rarely survives customer contact, forecast of complete unknown,
start-ups are not smaller versions of companies
Now: Lean Start-Up (search for repeatable and scalable business model)
Key principles of lean method:
! Summarise your hypotheses in business model canvas framework
" Get out of the building approach (using customer input)
# Agile development
➡ Using lean method will result in fewer failures
➡ Lean method reduces constraints (e.g. Quick product launch)
Decentralisation of access to financing and availability of information favour
lean approach
Large companies need to invent new business models to stay relevant
➡ Lean approach helps them and transforms business as we know it
WHY THE LEAN START-UP CHANGES EVERYTHING
SUMMARY
Aryo, Esra, Antonio, Nicolas, Julian, Rebecca

6. ActivityPassLISBON
Home About us Business Model Lessons learned Inspiration
The Activity Pass allows the user to
access a big bundle of different
activities in Lisbon (e.g. Theatre, Zoo,
Surf lesson...)
Through a growing partner network in
Lisbon we can offer our customers
access to a diversified set of leisure
activities in Lisbon.
ACTIVITY PASS WEBSITE
VERSION 1.0
5https://julian7268.wixsite.com/activitypass Aryo, Esra, Antonio, Nicolas, Julian, Rebecca