A brief presentation of CSR Activities of Levi's .

1. LEVI’s
“Sustainability is sewn into the
fabric of everything we do —
from how our clothing is made
to the work we do to help
protect our planet.”

2. LEVI’S
 Levi Strauss & Co. is a privately owned
American clothing company known
worldwide for its Levi's brand
of denim jeans.
 It was founded in May 1, 1853 by Levi
Strauss.
 The company's corporate headquarters is
located in the Levi's Plaza in San Francisco.
 Industry type- Clothing.

3. BEFORE MOVING ON
There are no laws to comply with in
concern with CSR activities. The
Californian Govt. itself takes responsibility
of public welfare and other social-
economical activities. But still, many
companies having turnover of $300 million
or more, take up their own voluntary CSR
activities under Ethical Trade Initiatives
(ETI), just so that they ensure customers,
that they are not making or selling products
that are tainted by human trafficking,
slavery, and Child Labour.

4. CONTENTS-
1) Worker Well being
2) Community Support
3) Equality
4) Protecting the Planet
5) Ideas and Suggestions
6) #levisgivesback

5. WORKER WELL-BEING-
 In 2011, Levi Strauss & Co. began piloting
its commitment to create a more sustainable
supply chain called the Worker Well-being
initiative.
 Through this new approach, the company
partners with its suppliers and local
organizations to implement programs focused
on financial empowerment, health and family
well-being, and equality.

7. COMMUNITY SUPPORT-
 The Levi Strauss Foundation believes that
people affected by HIV/AIDS deserve to be
treated with dignity and respect, and must
have access to critical HIV/AIDS services.
 Since 1983, Levi Strauss & Co. and the
Levi Strauss Foundation have contributed
more $60 million in grants to HIV/AIDS
organizations in more than 40 countries.

8. COMMUNITY INVOLVEMENT TEAMS-
 The employers, worldwide, have formed these
teams that partners with local charitable units to
identify needs, plan activities, and create volunteer
and donation opportunities.
 To encourage employees to support charitable
organizations with their time, talents and money,
they offer full-time employees up to five hours per
month (60 hours per year) paid time off to
volunteer at a charitable organization of their
choice.

9. EQUALITY-
They are engaged in the battle for equal rights at racial,
gender, sexual and economic facets.
 Marriage Equality- In recent years, the legal battle over
marriage equality has come centre stage, and LS&Co. has
continued to join the fight. In 2007,they were the only
Californian business to file an amicus brief with the
California Supreme Court in support of same-sex
marriage, outlining the economic advantages of allowing
same-sex couples to wed.
 In 2013, it joined a broad coalition of supporters urging
the Supreme Court to overturn the Defense of Marriage
Act (DOMA).

10. Gender equality: The company supports the
United Nation’s Women’s Empowerment
Principles, which helps guide actions that
advance and empower women in the
workplace, marketplace, and community.
They’ve also partnered with Business for
Social Responsibility(BSR) on
the HERproject, which educates apparel
factory workers about health and access to
health services. This factory-based, peer-
education model has proven successful and
is being expanded to include financial literacy
training through HERfinance.

11. ECONOMIC EQUALITY-
seeks solutions to poverty by focusing on
policies and programs that enable poor,
working people to acquire valuable assets.
 The LSF was the first to support a
groundbreaking pilot called the American
Dream Demonstration— the first large-scale
test of matched savings accounts for the
working poor devoted to purchasing a home,
paying for college or skills training, and
starting a small business.
 The LSF continues to fund pioneering asset
building programs and benefitting low-income
people in the U.S.

12. HERFINANCE-
The HERfinance initiative aims to bring
low-income female workers into the
formal financial system and help them
better manage their incomes. HERfinance
links global brands, their suppliers, and
NGOs to deliver a peer-to-peer education
program on financial literacy to the
world’s working poor.

13. PROTECTING THE PLANET-
 Most recently, they’ve been reducing water
use in the apparel industry, a step further by
making water reduction standards and tools,
including Water<Less™ innovations, publicly
available to others within and outside
industry, and encouraging other denim
companies to use them in their production.
 By utilizing this technology, they believe the
apparel industry can save at least 50 billion
liters of water by 2020. Goal is to increase the
percentage of products made with
Water<Less™ techniques to 80 percent by
2020.

14. “The Levi’s® Wellthread™
Collection is the first ever to
feature Levi’s® Water<Less™
fabric, which saves more than
65 percent of the water in the
dye process than conventional
dyeing. For this collection,
Water<Less™ finishes use up
to 50 percent less water than
traditional finishing.”

15. ALSO,
 They’re also partnering with the Natural
Resources Defense Council (NRDC) as part
of their Clean by Design program to reduce
water, energy and chemical use at the textile
mill level.
 Partnered with the Project WET
Foundation to develop a curriculum to
increase awareness around the social and
environmental impacts of apparel. They train
their employees across the globe to become
water conservation ambassadors and to share
what they learn in the communities where
they live and work.

16. The Company is doing just fine without
govt interventions. It proves that a
company, doesn’t need a govt for
contributing to society.
 Many of its employees, I searched on
social media sites such as LinkedIn,
Instagram, Facebook, with reference to
#levisgivesback, are happy to work with
levi’s in uplifting the bitter depths of
Society as well as solving economical
mishaps.
Though there are no govt laws binding
upon it for sustainability, but still has
stood strong in implementing some good
deed practices.
IDEAS AND SUGGESTIONS