KentuckyUnited: Year 2 Recap


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This is a results and outcomes recap of the second program year of the KentuckyUnited state marketing cooperative led by the Kentucky Association for Economic Development. The Danville/Boyle County Economic Development Partnership is a Level 1 Sponsor of and active participant in the program through the Bluegrass South Regional Economic Development Coalition.

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KentuckyUnited: Year 2 Recap

  1. 1. KentuckyUnited Program Overview<br />
  2. 2. 2010-2011 KentuckyUnited Partners<br />Level 1 Partners:<br />Bowling Green Area Chamber of Commerce<br />Corbin Economic Development Agency<br />Northwest KY Forward<br />Bluegrass South<br />Kentucky Cabinet for Economic Development<br />Tennessee Valley Authority<br />LG&E/Kentucky Utilities<br />Greater Paducah Economic Development Council<br />I-65 Alliance<br />Level 2 Partners:<br />Hopkinsville/Christian County Economic Development Council<br />Greater Owensboro Economic Development Corp.<br />Bluegrass Alliance<br />Level 3 Partners:<br />Ashland Alliance<br />Mt. Sterling/Montgomery County Industrial Development Authority<br />Almost Nashville<br />Greater Louisville, Inc.<br />Northern Kentucky Tri-ED<br />Oldham County Economic Development Authority<br />Level 4 Partners:<br />Morehead/Rowan County Economic Development<br />Logan LEADS<br />Jeffersontown Economic Development Authority<br />
  3. 3. Original Plan<br />Create a program that will be the primary source of economic development marketing for the state of Kentucky. A public/private partnership created to dynamically and aggressively market Kentucky to key business decision makers around the United States.<br />
  4. 4. Goals<br />Increase awareness among key decision makers<br />Increase number of projects/prospects interested in Kentucky<br />Provide cost-effective marketing sponsorship opportunities for local/regional economic development organizations<br />
  5. 5. Target Audiences<br />Site Consultants<br />Company contacts<br />Kentucky natives<br />University alumni<br />Existing Kentucky business affiliates<br />Entrepreneurial/Fast growth companies<br />
  6. 6. 3 Step Process<br /><ul><li>Step 1 – Sales – 18-24 month process</li></ul>“Kentucky Road Show”<br />Step 2 – Marketing<br />Develop sales materials, themes, events, research, etc.<br />Step 3 – Branding<br />What is Kentucky’s brand?<br />
  7. 7. Where are we in the process?<br />“Kentucky Road Show” Marketing trips<br />September 2009 – Atlanta, GA<br />October 2009 – Chicago, IL<br />January, 2010 – Dallas, TX<br />May, 2010 – New York, NY<br />September, 2010 – Detroit, MI<br />October, 2010 – Atlanta, GA<br />January 2011 - Dallas, TX<br />May, 2011 – New York, NY<br />
  8. 8. Where are we in the process?<br />Luncheons for site consultants<br />August, 2010 – Chicago, IL<br />November, 2010 – Indianapolis, IN<br />March, 2011 – Columbus, OH<br />April, 2011 – Cleveland, OH<br />
  9. 9. “Kentucky Road Show” Results<br />229 face-to-face meetings with companies or site location consultants with events in New York, Columbus and Cleveland still to come this year.<br />More than 50 additional contacts with site consultants through bourbon tastings in select cities<br />Total direct contacts - 279<br />
  10. 10. Marketing Materials - Logo<br />
  11. 11. Marketing Materials – Sales Pieces<br />
  12. 12. Invitations & Advertisements<br />
  13. 13. Exhibit Booth<br />
  14. 14. Web page –<br />
  15. 15. Event Sponsorships<br />Area Development Forum, Louisville – May 2009<br />IAMC Spring Forum, Colorado Springs – April 2010<br />IAMC Fall Forum, Hot Springs, VA – October 2010<br />Colliers National Meeting, Nashville – November 2010<br />Grubb & Ellis Annual Meeting, San Diego – February 2011<br />SEDC Meet the Consultants, Atlanta – May 2011<br />Kentucky Consultants Forum - TBD<br />
  16. 16. Next Steps<br />Review benefit levels and numbers on teams<br />Begin planning for two regional, in-state events in 2011-2012 cycle<br />Investigate opportunities for smaller communities to participate<br />Recruit top Kentucky companies to contribute to program ala Georgia Allies<br />Look for additional marketing opportunities<br />
  17. 17. Discussion<br />