This document reports on the 5th year of the Automotive Space website and community from its inception in 2011 through April 10, 2016. It provides details on why Automotive Space was created to be opinion makers and build a networking community without bosses. Milestones are highlighted such as being invited to events at FIAT, Maserati, Seat and Nissan plants and increasing traffic over 5 years to 420,000 visits and 730,000 pages viewed. Social media followings are listed including 3,900 LinkedIn members. The report concludes with contact details for the Automotive Space editorial team.
2. 2
Why and How Automotive Space did born
Automotive Space Evolution
The Figures up to Apr, 10 2016 (5 years)
Contacts
www.automotivespace.eu, .org, .net, .it e .it/news
Report 5th
year
Apr 10, 2016
3. 3
Why Automotive Space did born
To be main actors in our timing and market
To distinguish as Opinion Makers and be Opinion Leaders
To build Networking among professional people, for a huge Think Thank, without bosses and
hypocrisies
To create PERSONAL BRANDING and authoritative COMMUNITY
Why and How Automotive Space did born
www.automotivespace.eu, .org, .net, .it e .it/news
Report 5th
year
Apr 10, 2016
4. 4
Why Automotive Space did born
Accurate evaluation of professional feelings and sector mood
A Thinking Niche identification about a need a new model of management
Marketing Analysis of identified needs and creation of a brand/community
Need to keep records the evolution of the automotive thought
➢Giving broad to their ideas and solutions
➢Confront without previous moderation
www.automotivespace.eu, .org, .net, .it e .it/news
Report 5th
year
Apr 10, 2016
5. 5
The important DATES
Jan, 24 2011 > the first article (ITA) is on line
Sep > the English domain is alive (.eu, .org, .net)
Mar, 2012 > the first in the FIAT's contest among the leading blogs
Dec > invited to the "Blogger Day" MS Bologna (Ita), in the last three editions
Feb, 2013 > quoted and linked from IlSole24Ore (the most important economic
magazine in Italy)
Jun > guest in the Maserati plant for the first public presentation of Alfa Romeo 4C
Nov > invited by Seat, at the Martorell plant (E), as one of the 30 most influential
Digital Media in Europe (only 4 Italian)
Mar, 2014 > Social Photo Test with Nissan Juke Nismo 4WD
Jun > guest in Maserati for opening day Mostra del Centenario
Jul > Social Photo test Drive with Citroen DS3 so irresistible
The figures up to Apr, 10 2016 (1/2)
www.automotivespace.eu, .org, .net, .it e .it/news
Report 5th
year
Apr 10, 2016
6. 6
The important DATES
May, 2016 > Start the Section Spy Shots, dedicated to camouflaged cars.
May > Test EV Nissan eNV200 Evalia
Sep > Present since 2015 in the “CHI È CHI del giornalismo e dell'auto”
Jan 2016 > in 5 anni visitate più di 700.000 pagine
The figures up to Apr, 10 2016 (2/2)
www.automotivespace.eu, .org, .net, .it e .it/news
Report 5th
year
Apr 10, 2016
7. 7
Figures that make the difference
In total 420,000 Visits (18% of which abroad) and 730,000 visited pages, with an average reading of 2:10
min/visit.
At Apr, 10 2016, after 4 years from the first article:
A) 740 Italian articles, 220 in English and 2,800 Press Realeses
B) * 3,900 members from Linkedin
* 2,430 followers from Facebook
* 3,800 followers from Twitter
* 650 followers views on Instagram
C) We are on Youtube, Flickr, SU, paper.li, Scoop.it,Slideshare, Pinterest,and Google+.
D) Fortnightly newsletter to 15,000 automotive active mails
The figures up to Apr, 10 2016
www.automotivespace.eu, .org, .net, .it e .it/news
Report 5th
year
Apr 10, 2016