2. today...tomorrow...together
contents
about evolve 3
what the Managing Director says 4
how we worked with evolve 5
in a nutshell | what we’ve done for evolve 6
new refreshed look | the corporate identity 7
the engagement experience
refreshed online presence 8
social media presence 10
not the World Cup 11
meeting real people 12
service 13
2 ...even better
| case study
3. evolve are communication specialists supplying and supporting many
leading world class companies with their communications solutions,
everything from mobile phones, fixed line systems, business broadband
and IT services. They are also one of Vodafone’s top three partners in
the UK and have regularly won top industry awards.
Founded in 1990, evolve have four office locations across the UK in
Shoeburyness, London, Cambridge and Cardiff.
www.evolve.co.uk
3 ...even better
4. 4
...even better
“V63 have on two occasions provided an interim Head of
Marketing service for us, and they have been instrumental
in the re-branding of our business.
This has resulted in the completion of a number of key
marketing projects for us, including the production of an
engaging new web site - which has seen a dramatic increase
in visits and on-line activity, training and mentoring
new staff and a range of professional marketing collateral
that has helped really up our game. V63 also wrote and
designed our winning award submissions in the industry
awards.”
Mark Gordon | Managing Director | evolve
5. how we worked with evolve
V63 on two occasions have provided an interim ‘Head of Marketing’
service for evolve. Practically, this has involved working between 2- 4 days
a week for a period of up to 16 months and has covered the entire
marketing mix.
With four offices throughout the UK the need for flexibility was paramount
as was the need to provide a professional dedicated service.
evolve already had a small marketing team based in Cardiff, which they
had largely inherited through acquisition and a marketing assistant based
in their Shoeburyness HQ
At the same time, the business needed to be re-focused away from the
traditional mobile led proposition, to a fully encompassed communications
solution provider providing consultancy, mobile, fixed line, unified
communications and IT services.
5
...even better
6. in a nutshell | what we’ve done for evolve
> marketing strategy and planning
> advertising
> award writing and submission |winning entry 2015 | runner up in 2014 |
Mobile News Awards
> boxed deals
> brochures
> business cards and corporate stationery
> case studies and testimonials
> corporate clothing
> competitions
> corporate documentation
> data purchase and management
> email sign off and email marketing campaigns
> exhibitions and hospitality
> powerpoint and proposal templates and presentations
> new company logo, icons and imagery
> new company intranet
> new web site and full analytic forensics
> press adverts
> press releases and social media
> senior staff photography
> tag line and new branding corporate guidelines
> telemarketing management
> various marketing campaigns
6
...even better
7. new refreshed look | the corporate identity
Between the times of V63 interim management, the evolve logo and brand
identity had become diluted and confused. A series of acquisitions and
changes in personnel had considerably weakened the identity and feel.
V63 took time to learn and establish where the brand was now and about
the way the business wanted to go forward before presenting a fresh and
innovative branding approach alongside a strategic marketing plan.
The move saw the business moving away from being mobile led to an all
encompassing communications solution provider. V63 recommended the
dropping of the ‘telecom’ from the logo, and segmenting the business into
clearly defined areas. The ingenuity ‘lightbulb’ icon was designed to bring all
the elements together and pictorially illustrate how the elements work
together to give a ‘joined up communications’ approach.
V63 also came up with a new tag line for the business
‘today...tomorrow...together’. A complete collateral range
Including templates, proposals and presentations all followed.
7
...even better
8. the engagement experience | refreshed on line presence
This past year at evolve has seen a vast improvement in the way they
present themselves online. As a company conscious of brand and eager
to maintain a reputation, V63 worked hard to increase their engagement
online.
This has come through a combination of a new and rebranded website
coupled with a more active social media presence. The company rebrand
clearly aimed at showcasing the progression from a mobile service
provider to a leading unified communications provider.
www.evolve.co.uk
8
...even better
9. the engagement experience |refreshed on line presence
V63 believes that the new website’s engaging and interesting interface
reflects not only the quality of evolve’s service, but also the dedication to
customer experience, highlighted through the site by being easy to
navigate, attractive and informative.
Looking at the web site statistics, evolve have seen a 100% increase in
web site visits over the last year and a 100% rise in searches for evolve.
9
...even better
number of web sites visits has doubled over the last year
number of web sites searched for evolve has doubled over the last year
10. the engagement experience | social media presence
The evolve social media analytics speak for themselves, with our work
primarily across both Twitter and LinkedIn paying dividends this year.
At the beginning of 2014 evolve’s followers had grown by 68% from the
previous year, and currently stands at a massive 206% increase moving
into 2015.
The Sprout Social comparison reports also indicate that throughout the
year evolve received higher engagement and influence percentages than
any of their nearest competitors and regularly gained more followers
and mentions.
evolve’s LinkedIn progression was a massive 357% increase from 2013
to the beginning of the year, which grew to an incredible 970% at the
end of 2014. Considered the professionals social network, this growth is
recognition of the high levels of service evolve offer and the time V63
put in to engaging with evolve’s customers.
10
...even better
“we want to be the first point of call for customers wanting quality reliable information”
Paul Nocivelli | Head of Sales
11. the engagement experience | not the world cup
V63 came up with a highly innovative and creative campaign for the
2014 World Cup. The Word, one of evolve’s daughter companies, had
for several years been sponsoring the Welsh FA League Cup, which was
known as ‘The Word Cup’.
V63 came up with using this piggybacking on ‘The 2014 World Cup’,
banking on the fact that people would read it as a ‘World Cup’ campaign,
making it incredibly high profile. A series of football related postcards,
emails, web and email banners were produced, with supporting
brochure material were produced. The campaign was also supported by
a telemarketing agency, who followed the mailings with telephone
calls.
11
...even better
12. the engagement experience | meeting real people
Exhibitions were something that evolve had only dipped their toes in
previously. V63 designed and produced a number of pop up display
stands for use by the sales teams and in addition produced a fully kitted
out shell stand scheme.
V63 even came up with a show stopping helium balloon, making the
stand the focal point for a number of national exhibitions.
Hospitality is a tool that is often not organised properly. V63 produced a
six page DL style template which ‘personalised’ the hospitality and event
experience, meaning guests felt more special and looked after.
12
...even better
13. 13
...even better
“V63 have been a truly innovative and creative marketing outfit. They get the bigger
picture too...and understand what’s needed and how that needs to be measured.
Then they simply roll their sleeves up and do the job. ”
Funsho Salawu | Service Director
