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E-Newsletter Publication Program
Email Sign-Up Process
Opt-In Request Email
Users will be asked to opt into the weekly or monthly e-News.
Update Your Preferences Page
Allows reader to further customize their
email newsletter via zip code (for local
hospital events) or topics of interest.
In-Browser Confirmation
Thanks for Subscribing Email
Confirms the reader has subscribed to
custom newsletter settings and will be
receiving a newsletter during the next
available publication.
Health Beat e-News: Weekly or Monthly Series
A publication that is sent to consumers to share news and stories about Spectrum Health. These stories fall
into various consumer-focused categories, and allow the community to read personal stories, health advice,
news about the system and its facilities, and more.
Opt-Out Page
Confirms the user has unsubscribed from this type of
Spectrum Health message, but not messaging about their
personal health care.
YES SAVE MONTHLY
WEEKLY
LONG-FORM ARTICLE
NO

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SH_EmailCollateralMatrix_HealthBeat

  • 1. E-Newsletter Publication Program Email Sign-Up Process Opt-In Request Email Users will be asked to opt into the weekly or monthly e-News. Update Your Preferences Page Allows reader to further customize their email newsletter via zip code (for local hospital events) or topics of interest. In-Browser Confirmation Thanks for Subscribing Email Confirms the reader has subscribed to custom newsletter settings and will be receiving a newsletter during the next available publication. Health Beat e-News: Weekly or Monthly Series A publication that is sent to consumers to share news and stories about Spectrum Health. These stories fall into various consumer-focused categories, and allow the community to read personal stories, health advice, news about the system and its facilities, and more. Opt-Out Page Confirms the user has unsubscribed from this type of Spectrum Health message, but not messaging about their personal health care. YES SAVE MONTHLY WEEKLY LONG-FORM ARTICLE NO