Help Massachusetts' Main Street retailers this holiday season while earning a chance for some great prizes! WHEN: 11/28/20 to 12/13/20 WHERE: Your own social media and online channels (Facebook, Twitter, Instagram, TikTok) WHAT: We're giving consumers $10,000 in prizes for doing any of the 5 impactful #BuyInMA actions listed in the presentation. Download graphics here: https://drive.google.com/drive/folders/16RRxPb0Uw6oCjkyMzIMlX0isvnLDdmb4?usp=sharing Canva Template: https://www.canva.com/design/DAEPMUkH-qw/_mAJo47VIV8d9wykizQddg/view?utm_content=DAEPMUkH-qw&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview

1. #buyinma
5 - S T A R # B U Y I N M A C H A L L E N G E
N O V . 2 8 T O D E C . 1 3 , 2 0 2 0
R E T A I L E R S A S S O C I A T I O N O F M A S S A C H U S E T T S

2. campaign
introduction
W H A T ?
Shopping small and local is
important but sharing about
it may be equally so. The
#BuyInMA Challenge is a
simple way to encourage
consumers and influencers
to share where they shop,
write positive reviews and
engage on social media with
Massachusetts-based
retailers and restaurants.
The Retailers Association of
Massachusetts has been the
voice of retail in the
Commonwealth for over a
Century. Our more than 4,000
members form the backbone
of local economies, and many
are in danger of closing.
W H O ?

3. how to win

4. share where
you shop
Share where you shop! A simple
pic or video will do. Be sure to
tag the MA-based business, talk
about why it's great, and use
#BuyInMA.
Prizes: $100-$500 gift cards
01
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

5. share where
you eat
Share where you eat! A simple
pic or video will do. Be sure to
tag the MA-based business and
use #BuyInMA.
Prizes: $100-$500 gift cards
02
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

6. If you're not sure what you want
or what to buy, you can still
support Main Street businesses
that are the backbone of our
state economy by purchasing a
gift card. Snap the proof and
post a pic or a story to your
social media profile. Don't forget
to tag @RetailersofMA and use
#BuyInMA so you're entered!
Prizes: $100 gift cards
03 buy a
gift card
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

7. Businesses that do a great job
need you to tell the world, and a
5-star Google Review is the best
way to do that! Take a
screenshot and share it on
social media. Tag @Retailersof
MA and use #BuyInMA!
Prizes: $500 gift cards
04 submit
a review
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

8. Comment, like and share posts
from your favorite shops and
restaurants, using #BuyInMA. It's
a simple, easy and effective way
to help them bypass expensive
advertising on social media to
get their posts seen.
Prizes: $100 to $500 gift cards
05 engage
away
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

9. One lucky winner will receive a grand
prize of $2,500 for completing all five
challenges and going above and
beyond in support of retailers and
restaurants in Massachusetts. We'll
award this prize on 12/13. A second
prize winner will receive $1,000!
$2,500 Grand
Prize Winner!
$1,000 Winner!
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

10. virtual
events
Prize drawing: Share where
you shop for a chance at
$500.
Gift Card Forgiveness! First 5
people to share their $100
gift cards for MA-based
small businesses will get
reimbursed!!
F R I . 1 2 / 4
Prize drawing: Share Where
You Shop for a chance at
$100. Share a 5-Star Review
for a chance at $500.
T H U R . 1 2 / 3
M O N . 1 1 / 3 0
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

11. Get Shopping, and get those entries in for the grand,
$2,500 prize! Two weekends left to win! Requirements:
1) Share where you shop
2) Buy a gift card
3) Leave a 5-Star Review
4) Share where you eat
5) Comment, like and engage with local businesses,
and be sure to follow RAM from your social profiles!!
When you've completed the challenges, post using
#BuyInMA so we can verify you've met the eligibility
requirements!
S A T - S U N 1 2 / 5 - 1 2 / 6
virtual
events
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

12. Selfie Tuesday! Flash giveaway
to shoppers who share selfies
at a favorite local retailer. Prize:
$100 gift cards!
T U E S . 1 2 / 8
Snap a shot while picking up
an order from your favorite
lunch spot. Lunch is on us!
Prize: $100 gift cards.
W E D . 1 2 / 9
Tell everyone what makes
that local retailer your
favorite in a 5-Star review.
Prize: $500 gift cards.
T H U R S . 1 2 / 1 0
Eating out or ordering in?
Snap and share. The most
mouth-watering posts win
$100!
F R I . 1 2 / 1 1
virtual
events
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

13. Show some love for your
favorite local retailer by
creating the perfect TikTok.
Prize TBD!
S A T . 1 2 / 1 2
Finish those entries for the
grand, $2,500 prize!
Requirements:
1) Share where you shop
2) Buy a gift card
3) Leave a 5-Star Review
4) Share where you eat
5) Comment, like and
engage with local businesses,
and be sure to follow RAM
from your social profiles!!
When you've done all these
things, post using #BuyInMA
so we can verify you meet
the eligibility requirements!
S U N . 1 2 / 1 3
virtual
events
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

14. suggested
posts for
businesses
5 - S T A R # B U Y I N M A C H A L L E N G E
RETAILERS ASSOCIATION OF MASSACHUSETTS

15. BUY. SNAP. POST. SHARE. WIN! Learn more about the #BuyInMA 5-Star
Challenge happening now through Dec. 13
https://ram.memberclicks.net/-buyinma-5-star-challenge
That gift/gift card you just bought from our store could help earn you $2,500
during the #BuyInMA 5-Star Challenge! #MyLocalMA #WinPrizes
https://ram.memberclicks.net/-buyinma-5-star-challenge
Hey, can we borrow your social media feed? Share and engage with one of
our posts – use the #BuyInMA hashtag – and earn a chance at prizes
through the #BuyInMA 5-Star Challenge!
https://ram.memberclicks.net/-buyinma-5-star-challenge
What if you could pay for your holiday shopping just by shopping local? The
#BuyInMA 5-Star Challenge lets you earn chances at prizes valued up to
$2,500. https://ram.memberclicks.net/-buyinma-5-star-challenge
D O W N L O A D G R A P H I C S

16. If you love to shop us, tell everyone on social media! You could win big money!
Check out the #BuyInMA 5-Star Challenge. #ShopLocal #WinPrizes
https://ram.memberclicks.net/-buyinma-5-star-challenge
Help local businesses like ours while helping yourself. Take part in the #BuyInMA
5-Star Challenge and earn chances at prizes! https://ram.memberclicks.net/-
buyinma-5-star-challenge
Let’s win together! Help us promote our business this holiday season, and win a
chance at prizes! It’s the #BuyInMA 5-Star
Challenge https://ram.memberclicks.net/-buyinma-5-star-challenge
C A N V A T E M P L A T E

17. thanksand spread
the word!