MD Alert Presentation for Medstartr
The document introduces a new digital platform that aims to build on the awareness and credibility of the MD/Alert brand among physicians. The platform seeks to provide maximum reach and engagement for pharmaceutical brands. It recognizes that physicians now face many challenges and are looking for new information sources as they deal with new technologies and financial pressures in the current healthcare environment. The value proposition is to serve as a physician's resource for practicing in the era of the Affordable Care Act by improving their practice, outcomes, and income. The platform creates unique and impactful solutions customized for today's physicians through a variety of short and long form content delivered through multiple channels.
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MD Alert Presentation for Medstartr
- 1. We Get Your Brand Noticed INTRODUCINGTHE NEW MD/ALERT DIGITAL PLATFORM
- 2. PLATFORM GOALS Build on awareness and credibility of MD/Alert brand • 84% of Physicians aware of MD/Alert brand and 75% recalled receiving one MD/Alert in last 60 days. (Source: 2014 /Alert Marketing Awareness Study) • Currently Reaching over 1000 validated physicians Provide pharma brands with maximum high impact reach and cross channel engagement We GetYour Brand Noticed
- 3. BUILDING ON MD/ALERT BRAND & MEETING PHYSICIANS NEW NEEDS Physicians – looking for new information sources • Facing many challenges in the ACA Era • Dealing with new technologies in the practice • More financial pressure than ever We GetYour Brand Noticed
- 4. RAISINGTHE DIGITALVALUETO BRANDS Brands • Shifting from personal promotion to non personal channels due to reduced sales forces • New models of physician media reach and engagement measurement • Leveraging data to exact target the best physician prescriber We GetYour Brand Noticed
- 5. VALUE PROPOSITIONTO PHYSICIANS We GetYour Brand Noticed A Physicians Resource for Practicing in the ACA Era of Medicine: “ImprovingYour Practice,Outcomes and Income”
- 6. CREATING UNIQUE & IMPACTFUL SOLUTIONS CUSTOMIZEDTOTODAY’S PHYSICIANS We GetYour Brand Noticed Today’s physicians need timely alerts delivered in multiple formats when & how they prefer them SHORT LONG Native/ Ads Brand Resource Centers Unbranded Disease Education Conference EBM Roundups Interstitial :60 BrandVideo Alert