Burberry Digital Strategy - Jessica Braun

1. - JESSICA BRAUN

2. Where To Be
• Create a successful Search engine optimized brand
• To expand Burberry Social Media– Instagram &
Facebook
• Update online marketing to increase Burberry
media traffic

4. #WearItNow
• Burberry followers post
Instagram's
• Chance to be featured on
Burberry Instagram and website

5. Search Engine Optimized
Competitors

6. Burberry Taking it Real
• #WearItNow customers and
celebrities being featured in ads on
Instagram or Facebook and blogs

7. Email Grabs
•Interact with customers with pop up message when visiting Burberry’s social medias and
website.

8. Burberry Acoustic Uniqueness
• Burberry Acoustic is where upcoming and established British artists do live
performances and special collaborations.
• Create a separate tab on the Burberry app and website to create easier access to
Burberry acoustic and make it more noticeable.

9. Monitoring
•Social Media Interactions
•Monitor Facebook traffic and referral.
•Increase email database to all who visit Burberry website
•Increase the referral by 20% near holidays
•Total revenue

10. Budgeting
•Pay-per-click
•Ad Campaigns
•Social Media
•Consumer research