Savant eCommerce Amsterdam Jeroen Vinkesteijn def
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How to adapt to thrive in times of uncertainty 6th Annual Savant eCommerce Amsterdam Conference. 28th – 29th October 2021. Keynote 'There is no truth in the metaverse' by Jeroen Vinkesteijn.
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Savant eCommerce Amsterdam Jeroen Vinkesteijn def
- 1. https://youtu.be/YSyWtESoeOc Real live is life? Hatsune Miku 1
- 2. There is no truth in the metaverse Jeroen Vinkesteijn https://www.slideshare.net/JeroenVinkesteijn
- 3. 3
- 4. Times of uncertainty • What computers and the internet mean to society is overrated in the short-term, and heavily underestimated in the longer term (Bill Gates, 1995) • Uncertainty is linked to the truth • Trusted sources, data online? Getting blurry • And does it matter? • How does truthfulness affect the value of ‘things’, situations? https://www.bbc.com/news/world-us-canada-58990330 4
- 5. ‘Gradations’ of truth or reality? https://www.shutterstock.com/nl/video/clip-12857384-paris-france---october-25-2015- https://www.viator.com/tours/Paris/Eiffel-Tower-Priority-Access/d479-7845P7 • Physical reality? • ‘Biased’ by (selective) observation (perceived reality) https://www.indiatvnews.com/news/world/eiffel-tower-to-reopen-for-public-on-june-25-624878 • Framed - staged (message +/-) https://www.toursbylocals.com/blog/eiffel-tower • Interface (software e.g.) 5
- 6. Prof. Luciano Floridi: ectypes https://www.philosophy.ox.ac.uk/people/luciano-floridi • Augmented reality: add stuff to real environment https://www.viator.com/tours/Paris/Eiffel-Tower-Priority-Access/d479-7845P7 https://www.groovejones.com/social_ar_101/ https://wallup.net/nilin-pc-gaming-remember-me-neo-paris-eiffel-tower-video-games/ • Virtual reality: a created environment • Real virtuality: non existed, mixed elements, also physical ‘real’ spin-offs. • Synthetic reality: metaverse? Mix of all of this? registration (data) - digitalization - accessibility - processing - techniques: soft & hardware 6
- 7. Synthetic media Synthetic Media are forms of media where AI takes on part (or all) of the creative process. Content like artificially-generated video, voice, images or text, deep fakes, VR etc. https://influencermarketinghub.com/virtual-influencers/ 7
- 8. Metaverse "Metaverse" describes the concept of a (future) iteration of the Internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe. In a broader sense more than virtual worlds, but new internet including the news reality concepts. https://en.wikipedia.org/wiki/Snow_Crash https://knockaround.com/blogs/journal/best-virtual-world-games 8
- 9. (E)-sports blended https://www.sportbible.com/news/gaming-fifa-21-anders-vejrgangs-fut-champions-winning-streak-has-ended-20210214 https://www.ggrecon.com/guides/fifa-22-stadiums-list/ https://www.earlygame.com/more/biggest-esports-tournaments-2021/ https://www.onlinegambling.com/news/esports-the-worlds-highest-earning-fifa-21-superstars/ 9
- 10. Abba, coming up for real? https://www.youtube.com/watch?v=lNr5CJLOnc0 10
- 11. So? http://www.quotesvalley.com/quotes/truth/page/269/ Samuel Clemens The challenge in all gradations of reality New opportunities 11
- 13. 1902 • ‘Compilation’ of three images • General Ulysses Grant at City Point Source: https://www.metmuseum.org/art/collection/search/294786 13
- 14. 1 – Truth in representation Source: https://www.businessinsider.com/hotel-real-v-fake-photos-2013-12 https://tourismteacher.com/maasai-tribe-tour/ 14
- 15. Staging - framing - dark patterns okay? • Is it just clever marketing? Ethics? • Isn’t there a responsibility with consumers as well? 15
- 16. https://www.truebaliexperience.com/ 2 – Exploiting the value (semantics) of truth True, original, organic, reality, fact, actual, authentic, accurate, veracity, sincerity, genuine, real 16
- 18. 3 – Truth in Identities https://www.npr.org/2019/05/23/726353723/facebook-removed-nearly-3-2-billion-fake-accounts-in-last-six-months?t=1571840137630 https://newsroom.fb.com/news/2019/05/enforcing-our-community-standards-3/ 18
- 19. Fake or even fraud? 19
- 21. 4 - Truth and physical products • What if you wouldn’t know and wouldn’t notice? • What if you know and the quality is equal? • What if the product is the same, just after-hours production • Is it about status - exclusivity – price – the story? • Is it maybe all just perceived? https://www.racked.com/2017/1/2/14149614/fake-handbags Chanel 21
- 22. New truth, new values https://www.digitaltrends.com/social-media/social-media-makes-you-hate-customer-service-less/ Sale: one-on-one? 22
- 24. New realities, new values A work called Nyan Cat by Chris Torres sold for $590,000 recently. It's part of growing interest in digital assets, known as nonfungible tokens, or NFTs, that are generating millions of dollars in sales every day. https://www.npr.org/2021/03/05/974089381/whats-an-nft-and-why-are-people-paying-millions-to-buy-them 24
- 25. Tip 1 It’s more than ever about the story, the feeling anything brings. Three main anthropological characteristics of homo sapiens are storytelling, playing games and seeking the truth. https://www.botuitgevers.nl/product/echt-nep-menno-van-doorn-sander-duivestein-thijs-pepping/ 25
- 26. True story Accessibility, shareability Uniqueness Blending Personalisation Creativity needed: new product levels? 26
- 27. Tip 2 Reality, the truth is what we create and, or maybe what we accept. As long as we believe it is the truth. Rather, our truth. This also opens so many new opportunities! Be creative! https://medium.com/@Jam3/how-to-make-ai-generated-sneakers-3a39464ec58d https://www.highsnobiety.com/p/fortnite-balenciaga-collaboration-release-info/ 27
- 28. Tip 3 http://www.travelnext.nl/laten-likes-kopen-deel-1.html Getting grip on the value of ‘real’ social conversations we need classification 28