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! 
MMM 
! 
! ! 
Intro 
The world has changed and left us at an evolutionary disadvantage. Women 
with their brilliant attention to detail (previously used for attending their 
young) started competing with each other to be the prettiest princess in the 
room. This of course forced them to start using the vast array of feminine 
products to add to their โ€œprincessโ€ level. They started shaving their bodies, 
wearing tighter, sexier clothes, painting their faces and styling their hair, all 
to get our attention so they can rub it in the hoes face they are trying to 
compete with. 
Then gay guys came out of the closet and started competing with each other. 
Men started doing the same thing that the girls were doing. The elite fashion 
and hygiene statement was usually associated with gay males. Until some 
straight guys got smart, and started adopting the same techniques. Initially 
looking like a magazine ad, because of its association with gay males, was a 
double edge sword. In the United States at least, being well dressed was an 
indication that you may indeed be homosexual. 
15
! 
MMM 
! 
! ! 
And it makes sense that gay men started the trends in what was attractive. 
โ€œIf it were left up to us weโ€™d 
still be dressing like 
this.โ€ 
Science has now come remarkably close to 
defining that being homosexual is hardwired 
from birth and has specifically to do with the size 
of the right side of the brain. Gay males and 
females have a remarkably similar brain shape. 
Just like lesbians and straight males were shown 
to have a similar shape and size. And why does this 
matter to you? Itโ€™s simple. If a gay man has a certain 
percentage of a womanโ€™s brain chemistry inside him, the way he would dress 
and groom himself would be quite indicative of how a female would dress a 
man. And if itโ€™s the way a female would dress a man it means in her eyeโ€™s 
that would be the most attractive. โ€œDressโ€ has a much broader meaning than 
we usually associate it with. Iโ€™m not just talking about fashion here kids. It 
can also mean how youโ€™ve prepared something, or how youโ€™ve brought 
something into alignment. And thatโ€™s the whole point. 
16
! 
MMM 
! 
! ! 
If youโ€™re going to get โ€œdressedโ€ (Hair, clothes, hygiene, body language, 
speech, confidence etc.) dress well, and dress with attraction in mind. I mean 
think of it like thisโ€ฆ What purpose would it ever serve to look and act like a 
slob? If your intent is to repel the opposite sex then by all means go for it. You 
just made less competition for us. 
โ€œBut thankfully we have come to a place in society where 
homophobia has been overridden by straight 
males confident enough to dress well, 
without regard to association.โ€ 
Originally the word used to describe this transition of 
heterosexual males from frumpy to fabulous was called 
โ€œmetrosexual.โ€ It was a neologism made by combining 
both metropolitan and heterosexual. Consequently a 
neologism is also associated with psychosis when a word is 
MISUSED and given a specific meaning ONLY RELEVENT TO THE 
INDIVIDUAL USING IT. We see this in people with autism or schizophrenia, 
and the person who came up with the word metrosexual. 
17
! 
MMM 
! 
! ! 
If Heterosexual means you 
18 
like the 
opposite 
sexโ€ฆ 
And Homosexual 
means you like the 
same sexโ€ฆ 
And Bisexual means 
you like bothโ€ฆ
! 
MMM 
! 
! ! 
Then what the fuck is Metrosexual? 
Does that mean you like to 
19 
fuck 
buildings? 
Someone in desperate need 
of a dictionary thought it 
might be cute and creative 
to coin such an improper 
description of grooming, 
hygiene and fashion into a 
word that denotes sexual 
association, and I have a big 
problem with this. I hate the word 
metrosexual. I donโ€™t feel the way you dress and groom yourself should be 
labeled as anything โ€œsexualโ€ or insinuate sexual preference. To be on the 
fair side, initially at least, it was in fact a term used to describe the straight 
man adopting the gay manโ€™s dress code.
! 
MMM 
! 
! ! 
Butโ€ฆ weโ€™ve uncovered the fact that all the gay dress code represents is a 
man dressed the way that is most attractive to women, but hereโ€™s the 
thing: the word is backwards. It should have been โ€œheteropolitan.โ€ Basically 
the word means Modern Male. Thinking is a privilege. Letโ€™s do some 
thinking folks. Metrosexual was supposed to describe a forward thinking 
man in a metropolitan area. The term metro was swapped for hetero 
because it rhymed, and its creator had an agenda. The sexual connotation 
at the end was completely unnecessary, and consequently hindered a lot of 
straight males from embracing the term that represented a trend of self-edification 
for fear of its association with sexual preference. However, 
innocently or maliciously intended it might have been, it was assuredly a 
detriment to straight males and the females that had to look at them nation 
wide. Terms like โ€œretrosexualโ€ and โ€œubersexualโ€ have been thrown around 
to try and fix the definition but are equally as idiotic because they follow the 
exact same prose. The word โ€œsexualโ€ does not belong in the description 
whatsoever. In an effort to combat this I am now officially changing the 
phrase metrosexual to 
20 
โ€œModern Maleโ€ 
And when someone refers to you as 
anything else 
you have the right and responsibility to correct them.
! 
MMM 
! 
! ! 
Hopefully you feel a tad more inclined to adopt a positive outlook on self-improvement 
because in the end, this book is about you getting the girl. In 
order to get the girl, you have to know the female psyche. Girls like a lot of 
different things to be present in a man at the same time. While youโ€™re with her 
she may like your personality but hate the way you dress. That doesnโ€™t mean 
you should keep dressing the same way, it just means your personality 
outweighs (not to be confused with โ€œmakes up forโ€) your attire. 
When someone comes along that has the full package, or more of the full 
package youโ€™re going to lose her. Think of it like this. She loves your smile but 
canโ€™t stand your baggy jeans, and bad hygiene. That translates to, โ€œSheโ€™s 
thinking about breaking up with you but hasnโ€™t decided if your hygiene can be 
fixed, and your lack of taste is a big enough problem to embarrass her yet.โ€ 
Get that part. If one quality starts to outweigh the others she will leave you. 
Right now sheโ€™s exploring you. 
Youโ€™ve made kitty curious. So sheโ€™s 
playing with her 
21 
new toy
! 
MMM 
! 
! ! 
Until a toy laced with catnip comes 
alongโ€ฆ 
Or somebody pulls out a laser pointerโ€ฆ 
See guys are basically grouped into percentages of all the categories in this 
book. When youโ€™ve got all of the categories down pat 100% then youโ€™ve 
become the Modern Male. 
22 
Then youโ€™re 
fuckedโ€ฆ
! 
MMM 
! 
! ! 
The Methodology of the Modern Male is an accumulation of all the different 
things a man can do to make himself better, done with the perfect balance 
and execution. Why would you leave any possible advantage 
unutilized desperately begging to grasped? 
Would you go into battle with a BB gun? 
Would you step in the ring with Chuck 
Liddell without training? Would you try and 
hunt without camouflage? Men donโ€™t seem 
to notice the connection, but on a daily 
basis, women literally clean up all the 
exterior stuff to better compete 
with each other. Why wouldnโ€™t you 
do the exact same thing to gain a 
competitive edge over other 
men? 
When was the last time 
you wanted to fuck a 
girl that looked like a yeti? 
Nasty tufts of hair everywhere, slightly out of shape, yells at everything 
that walks by, burps, slouches, lives in a cave, has bad hygiene, and smells 
like a beast? 
23
! 
MMM 
! 
! ! 
Why would you purposefully 
24 
look and act like one then? 
Because youโ€™re a dude and 
laziness is acceptable? 
Until a guy with the full package comes alongโ€ฆ 
You canโ€™t compete 
with catnip and a laser pointer. 
I donโ€™t care how much 
your girl likes chewing on you dude.
! 
MMM 
! 
! ! 
True, when you start your edification process your 
friends will make fun of you at first. Misery 
loves company, and bitch-made needs his 
pals. 
But keep it going, and in a few weeks 
after theyโ€™ve all laughed their Asses 
off and made every joke imaginableโ€ฆ 
One of them will show up with a jacket like 
yours looking rather sheepish. Then another will ask you 
where you got your shoes. Then another will get a 
similar haircut. And finally one will pull you aside and ask 
you how you seem so confident and charming. 
Especially when they 
see all of the extra 
attention youโ€™re 
getting from the ladies. 
Itโ€™s hard being a leader. It 
means you have to be the first 
25 
one to take a chance. 
What have you got to lose?

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Why I HATE the word METROSEXUAL

  • 1. ! MMM ! ! ! Intro The world has changed and left us at an evolutionary disadvantage. Women with their brilliant attention to detail (previously used for attending their young) started competing with each other to be the prettiest princess in the room. This of course forced them to start using the vast array of feminine products to add to their โ€œprincessโ€ level. They started shaving their bodies, wearing tighter, sexier clothes, painting their faces and styling their hair, all to get our attention so they can rub it in the hoes face they are trying to compete with. Then gay guys came out of the closet and started competing with each other. Men started doing the same thing that the girls were doing. The elite fashion and hygiene statement was usually associated with gay males. Until some straight guys got smart, and started adopting the same techniques. Initially looking like a magazine ad, because of its association with gay males, was a double edge sword. In the United States at least, being well dressed was an indication that you may indeed be homosexual. 15
  • 2. ! MMM ! ! ! And it makes sense that gay men started the trends in what was attractive. โ€œIf it were left up to us weโ€™d still be dressing like this.โ€ Science has now come remarkably close to defining that being homosexual is hardwired from birth and has specifically to do with the size of the right side of the brain. Gay males and females have a remarkably similar brain shape. Just like lesbians and straight males were shown to have a similar shape and size. And why does this matter to you? Itโ€™s simple. If a gay man has a certain percentage of a womanโ€™s brain chemistry inside him, the way he would dress and groom himself would be quite indicative of how a female would dress a man. And if itโ€™s the way a female would dress a man it means in her eyeโ€™s that would be the most attractive. โ€œDressโ€ has a much broader meaning than we usually associate it with. Iโ€™m not just talking about fashion here kids. It can also mean how youโ€™ve prepared something, or how youโ€™ve brought something into alignment. And thatโ€™s the whole point. 16
  • 3. ! MMM ! ! ! If youโ€™re going to get โ€œdressedโ€ (Hair, clothes, hygiene, body language, speech, confidence etc.) dress well, and dress with attraction in mind. I mean think of it like thisโ€ฆ What purpose would it ever serve to look and act like a slob? If your intent is to repel the opposite sex then by all means go for it. You just made less competition for us. โ€œBut thankfully we have come to a place in society where homophobia has been overridden by straight males confident enough to dress well, without regard to association.โ€ Originally the word used to describe this transition of heterosexual males from frumpy to fabulous was called โ€œmetrosexual.โ€ It was a neologism made by combining both metropolitan and heterosexual. Consequently a neologism is also associated with psychosis when a word is MISUSED and given a specific meaning ONLY RELEVENT TO THE INDIVIDUAL USING IT. We see this in people with autism or schizophrenia, and the person who came up with the word metrosexual. 17
  • 4. ! MMM ! ! ! If Heterosexual means you 18 like the opposite sexโ€ฆ And Homosexual means you like the same sexโ€ฆ And Bisexual means you like bothโ€ฆ
  • 5. ! MMM ! ! ! Then what the fuck is Metrosexual? Does that mean you like to 19 fuck buildings? Someone in desperate need of a dictionary thought it might be cute and creative to coin such an improper description of grooming, hygiene and fashion into a word that denotes sexual association, and I have a big problem with this. I hate the word metrosexual. I donโ€™t feel the way you dress and groom yourself should be labeled as anything โ€œsexualโ€ or insinuate sexual preference. To be on the fair side, initially at least, it was in fact a term used to describe the straight man adopting the gay manโ€™s dress code.
  • 6. ! MMM ! ! ! Butโ€ฆ weโ€™ve uncovered the fact that all the gay dress code represents is a man dressed the way that is most attractive to women, but hereโ€™s the thing: the word is backwards. It should have been โ€œheteropolitan.โ€ Basically the word means Modern Male. Thinking is a privilege. Letโ€™s do some thinking folks. Metrosexual was supposed to describe a forward thinking man in a metropolitan area. The term metro was swapped for hetero because it rhymed, and its creator had an agenda. The sexual connotation at the end was completely unnecessary, and consequently hindered a lot of straight males from embracing the term that represented a trend of self-edification for fear of its association with sexual preference. However, innocently or maliciously intended it might have been, it was assuredly a detriment to straight males and the females that had to look at them nation wide. Terms like โ€œretrosexualโ€ and โ€œubersexualโ€ have been thrown around to try and fix the definition but are equally as idiotic because they follow the exact same prose. The word โ€œsexualโ€ does not belong in the description whatsoever. In an effort to combat this I am now officially changing the phrase metrosexual to 20 โ€œModern Maleโ€ And when someone refers to you as anything else you have the right and responsibility to correct them.
  • 7. ! MMM ! ! ! Hopefully you feel a tad more inclined to adopt a positive outlook on self-improvement because in the end, this book is about you getting the girl. In order to get the girl, you have to know the female psyche. Girls like a lot of different things to be present in a man at the same time. While youโ€™re with her she may like your personality but hate the way you dress. That doesnโ€™t mean you should keep dressing the same way, it just means your personality outweighs (not to be confused with โ€œmakes up forโ€) your attire. When someone comes along that has the full package, or more of the full package youโ€™re going to lose her. Think of it like this. She loves your smile but canโ€™t stand your baggy jeans, and bad hygiene. That translates to, โ€œSheโ€™s thinking about breaking up with you but hasnโ€™t decided if your hygiene can be fixed, and your lack of taste is a big enough problem to embarrass her yet.โ€ Get that part. If one quality starts to outweigh the others she will leave you. Right now sheโ€™s exploring you. Youโ€™ve made kitty curious. So sheโ€™s playing with her 21 new toy
  • 8. ! MMM ! ! ! Until a toy laced with catnip comes alongโ€ฆ Or somebody pulls out a laser pointerโ€ฆ See guys are basically grouped into percentages of all the categories in this book. When youโ€™ve got all of the categories down pat 100% then youโ€™ve become the Modern Male. 22 Then youโ€™re fuckedโ€ฆ
  • 9. ! MMM ! ! ! The Methodology of the Modern Male is an accumulation of all the different things a man can do to make himself better, done with the perfect balance and execution. Why would you leave any possible advantage unutilized desperately begging to grasped? Would you go into battle with a BB gun? Would you step in the ring with Chuck Liddell without training? Would you try and hunt without camouflage? Men donโ€™t seem to notice the connection, but on a daily basis, women literally clean up all the exterior stuff to better compete with each other. Why wouldnโ€™t you do the exact same thing to gain a competitive edge over other men? When was the last time you wanted to fuck a girl that looked like a yeti? Nasty tufts of hair everywhere, slightly out of shape, yells at everything that walks by, burps, slouches, lives in a cave, has bad hygiene, and smells like a beast? 23
  • 10. ! MMM ! ! ! Why would you purposefully 24 look and act like one then? Because youโ€™re a dude and laziness is acceptable? Until a guy with the full package comes alongโ€ฆ You canโ€™t compete with catnip and a laser pointer. I donโ€™t care how much your girl likes chewing on you dude.
  • 11. ! MMM ! ! ! True, when you start your edification process your friends will make fun of you at first. Misery loves company, and bitch-made needs his pals. But keep it going, and in a few weeks after theyโ€™ve all laughed their Asses off and made every joke imaginableโ€ฆ One of them will show up with a jacket like yours looking rather sheepish. Then another will ask you where you got your shoes. Then another will get a similar haircut. And finally one will pull you aside and ask you how you seem so confident and charming. Especially when they see all of the extra attention youโ€™re getting from the ladies. Itโ€™s hard being a leader. It means you have to be the first 25 one to take a chance. What have you got to lose?