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Servicedesign-goes-agile-service-experience-camp-14
- 1. Service Design goes Agile!
Why Service Design is a perfect match with
agile software development!
!!!!
Jens Otto Lange !
Berlin 13/14.9.2014
- 3. Why !
service design !
is a perfect match with
agile software
development.
© JensOttoLange.de 3
- 5. Overview
© JensOttoLange.de
5
Software & service!
Service innovation!
Agile software development!
Organisational design maturity!
Five statements about service design
- 7. Birth of software industry
© JensOttoLange.de 7
picture: http://de.wikipedia.org/wiki/Gro%C3%9Frechner#mediaviewer/File:IBM_704_mainframe.gif
- 17. Software
is a service!
!
intangible!
interactions
© JensOttoLange.de 17
- 18. A self service
©Ph Joteo:n flsicOkr/tctloasLeasdnegpeer.idodeismo - Ester Vargas 18
- 20. High risk zone
Project length
final!
requirements!
Release
http://en.wikipedia.org/wiki/Cone_of_Uncertainty
4 x
2 x
1/2 x
1/4 x
Software
Variance of estimation
Concept
draft
shared
vision
© JensOttoLange.de 20
- 23. Customer focus
© JensOttoLange.de
http://pixabay.com/de/g%C3%A4nse-zugv%C3%B6gel-schwarm-formation-245636/ 23
- 24. Customer focus
© JensOttoLange.de
http://pixabay.com/de/g%C3%A4nse-zugv%C3%B6gel-schwarm-formation-245636/ 24
- 25. Vision needed
© JensOttoLange.de
25
Product
Backlog
Requirements
Product Owner
Sprint
Backlog
Daily
Scrum
Meeting
Sprint
2-4 Weeks
Prozess
Scrum Master
Vision
Development
Dev Team
User
Stories
Quelle: http://www.mountaingoatsoftware.com/agile/scrum/images/
„Product
Inkrement“
- 27. Marketing Sales Product
Software Development
© JensOttoLange.de 27
Image: http://www.flickr.com/photos/docsearls/5500714140/sizes/l/
Customer
Service
- 28. Marketing Sales Product Customer
Software Development
© JensOttoLange.de 28
Image: http://www.flickr.com/photos/docsearls/5500714140/sizes/l/
Service
Scrum
3 dev teams
- 31. Marketing Sales Product Customer
Software Development
© JensOttoLange.de 31
Image: http://www.flickr.com/photos/docsearls/5500714140/sizes/l/
Service
Visual!
Design
One designer!
Deliverables!
E.g. graphics
Scrum
3 dev teams
- 32. Birth of UX
Grafik: Jesse James Garrett, The Elements of User Experience, second edition 2011
http://en.wikipedia.org/wiki/File:Jesse-James-Garrett_Web2.0-Kongress_2007.jpg Jesse James Garrett
© JensOttoLange.de 32
- 34. + research
© JensOttoLange.de Photo: 1. Creativity Jam Hamburg, Jens Otto Lange
34
- 35. + personas
© JensOttoLange.de http://designingwithpeople.rca.ac.uk/methods/persona
35
- 36. Marketing Sales Product Customer
Software Development
© JensOttoLange.de 36
Image: http://www.flickr.com/photos/docsearls/5500714140/sizes/l/
Service
UX design
UX team!
Deliverables!
E.g. wireframes
Scrum
3 dev teams
- 40. Low fi prototypes
Source Foto Jens Otto Lange, 3. Creativity Jam Hamburg!
Video of prototype: https://www.youtube.com/watch?
v=ms51rAKmI_E&list=PLJUPJYghMbrTCDwAykaxvx8o7ZYSM4TdC
Pop App auf https://itunes.apple.com/de/app/pop-prototyping-on-paper/id555647796?mt=8
© JensOttoLange.de 40
- 42. Marketing Sales Product Customer
Software Development
© JensOttoLange.de 42
Image: http://www.flickr.com/photos/docsearls/5500714140/sizes/l/
Service
Lean &
Agile UX
UX in dev team!
Co-creation!
E.g. paper prototypes
Scrum
3 dev teams
- 44. Marketing Sales Product Customer
Software Development
© JensOttoLange.de 44
Image: http://www.flickr.com/photos/docsearls/5500714140/sizes/l/
Service
Service
Design
Cross-functional!
Co-creation!
E.g. service blueprint
Scrum
3 dev teams
- 45. #1 !
Service design
thinking is driven by
the (mobile) Internet
© JensOttoLange.de 45
- 46. #2 !
Service design
thinking overcomes
silo thinking
© JensOttoLange.de 46
- 47. #3 !
UX design teams
are natural evangelists
for service design
thinking
© JensOttoLange.de 47
- 48. #4 !
Service design
in agile environments
is lean design
© JensOttoLange.de 48
- 49. #5 !
Service design
thinking helps to craft
and sustain a strong
vision for agile
software development
© JensOttoLange.de 49
- 50. That’s why !
service design !
is a perfect match with
agile software
development.
© JensOttoLange.de 50
- 51. Design to innovate
© JensOttoLange.de
51
Open Space!
Broad discovery !
External participants !
Hot topics!
20 to 100+ participants!
1 to 2 days
Sprint!
Solution iteration !
Conceptual design!
Tested prototypes !
5 to 10 participants!
3 to 5 days
Training!
Design Thinking!
Storythinking!
Innovation Excellence!
5 to 20 participants!
1 to 3 days
Workshop!
Solution scoping !
Project kick-off!
Rough prototypes!
8 to 20 participants!
1 to 2 days
User Safari!
Deep discovery!
Problem finding!
Customer insights!
5 to 20 participants!
1 to 2 days
What we offer
- 52. Innovation Facilitor & Design Coach!
Workshops - Sprints - Training!
!
Linkedin me!
Xing me!
@jensottolange!
www.jensottolange.de
52
Thx