What is Service Design Thinking? And how does it relate to the agile world?
There is a lot buzz about service design and design thinking as means to innovate. But how do they relate to the methods and mind set of agile? What is the role of a designer in an agile organization? And how could she/he contribute to generate and increase customer value? In this presentation I gave on Mix-IT conference in Lyon in 2014, I will give a short overview about the history of design in business, explain the ideas of design thinking and service design and suggest how these disciplines could help your team to create products and services that create superior customer value.