This document discusses the power of using promotional products in marketing. It provides survey results showing that food, apparel, and writing instruments are top promotional items. It also discusses how promotional products can be a key element of a marketing plan and provides examples of how one company used customized bags as client appreciation gifts. It offers tips for those referring clients to consider clients' budgets, concepts, and timelines for promotional product projects.

1. POWER OF
PROMOTION
Utilizing Promotional Products in
your Marketing Plan

2. SARAH CARROLL
 Irish
 Dancing
 Witty
 Bright
 Creative

3. POWER OF PROMOTIONAL PRODUCTS

4. INDUSTRY SURVEY RESULTS . . .
40%
20%
40%
Top Promotional Items
Food
Apparel
Writing Insturments

5. MARKETING PLAN KEY ELEMENT
PROMOTIONAL PRODUCTS

6. SADLER INSURANCE
 Client and Employee Appreciation Gift
 Problem: Client looking for canvas bag for over a year that would fit his
company colors.
 Solution: Through a vast network of suppliers, we secured the right product in
the exact color with the custom specifications for this project.

7. REFERRALS FOR SARAH
 Ideal Clients
 TRADE SHOW ~ “I am so busy getting ready for the next Trade Show . . .”
 EVENT SPONSOR ~ “We have a big event coming up in the next 4 months.”
 Launching a New Product or Service ~ “We are introducing our new widget
next month.”
 Ideal Components
 Budget
 Concept
 Expected Outcome
 Logo/Art
 Time (can do rush jobs however, 3-4 week lead time is ideal)

8. THINKING OUT OF THE BOX

9. ECO ITEMS
 Sustainability
 Green
 Recyclable

10. RIGHT SOLUTION
 Look at Art/Logo
 Provide client options for decorating promotional item
 Embroidery
 Silk Screen
 Engrave
 Laminate
Die Cast
Embedment
Color Fill Deboss
Color Stamp
Deboss
Emboss
Embroidery
Engraving
Etching
Foil Stamp
Silkscreen
3D Embrodery

11. AWARDS & RECOGNITION
 Sales Award
 Employee Recognition Awards
 Years of Service Awards
 Client Appreciation
 Schools and Community Events
 Tournaments and Competitions