Corporate Gifting
Set Up and Strategies 2020-2021

Corporate gifting provides an excellent opportunity for you to work with your customer on
company solutions, messaging, and values. It can provide the unique ability to add and
contribute to the overall morale of the company.
Well thought out planning will allow you to touch different sides of your customers
business and create the opportunity to take a deep dive into the company’s culture.
This is your time to let your creativity shine and solidify your partnership for future business
by putting your solutions-based reach in full display.
Create a bigger a platform with your customer through this process so you can establish
your business for the years to come.
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Overview: Create opportunities through Corporate Gifting

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Ke y Po i n t s t o Est ab l i sh
Corporate Gifting Program
Define the programs
timeline and have
back up options
•
Be upfront about
current industry
timelines;
decorators,
inventory, etc. Map it
out
•
COVID- Shipping
Challenges we face
nationwide
Timeline
Get an overall scope
of the demographics
of the company
•
Introduce the
“emotion” you are
trying to express; i.e.
Scope of the “Thank
You”
•
Mission Statements
•
Pivoting into new
business strategy
Goals & Messaging
Establish the
potential spend up
front so you can
plan accordingly
from day one
•
Who are your
players: Senior
Management;
Human Resources;
Regional Managers
•
Work with your
supplier to sample
key employees to
validate
Budget
Take a deep dive
into the culture of
the company
•
Establish the
geography and
seasons you will be
catering to for the
company
•
Are their specific
products needed to
make it a uniform
approach; co-
branding
Scope of Product
Choices

Timelines
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O ff e r i n g So l u t i o n s
Corporate Gifting Programs
• Consider offering a New Year’s program if you see challenges ahead
• Replace Trade Show cancellations with a gifting opportunities to keep morale up
• Consider a broader approach and pitch a quarterly plan of gifting to create continuity
• Focus on product launches and initiatives that have pushed into 2021
• Motivational plans focusing on health and growth
Messaging
• Establishing the persona of the Company; Look at Lifestyle outside of work
• Capitalizing on New Culture; “All hands-on Deck” , “Sustainability”
• Revisit the Company’s Mission Statement and plan to re-engage the employees
• Packaging- the joy of opening it; make it about them not the company; create a gift that they
want to use and wear after work; unique decoration techniques to make the product
sustainable
Budget
• Be prepared and have ideas already set up for each budget range you are seeing as fit from
past dealings
• Introduce a wide range of bundles that are priced out already
• Do your research on the company ahead of time to bring up areas of additional
contributions
• Have a resume of successes stories; be prepared to share the potential emotional ROI

Bundles
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O ff e r i n g So l u t i o n s
Product
• Excellent way to start paving the “idea creation” road; show what is out there and can be
done; getting more items for a set spend may be the perfect fit for the company
• Start with the basics and build up; it may play itself into other programs down the road
• Examples shown in slides
Co- Branded
Uniform
• Here lies an opportunity to build employee trust through Retail Brands
• Trusted brands that match the persona of the company for uniform and brands to live
outside of work with
• Selling Categories include Branded Outerwear, Branded bags, Branded Apparel
Uniqueness
• Here you are looking to match up the culture of the company
• Introduce new apparel trends through matching the items to the company colors
• A product that defines the employee
• Unique pieces like our New Exclusive Brand Quickflip, Exclusive Oakley Bag Line, Exclusive
adidas offering; i.e Training T’s and Hoodies
• Examples Shown in slides

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