Luxury final pp

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luxury brands presentation

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Luxury final pp

  1. 1. SELLING OF LUXURY GOODS <ul><li>PRESENTED BY: </li></ul>
  2. 2. WHAT IS SELLING? <ul><li>It is an scientific and artistic way of projecting tangible and intangible project in the minds of the customers to make them to buy the product so that they are satisfied and receive the value for money . </li></ul><ul><li>During the process the stakeholders are also taken care of. </li></ul><ul><li>It always has to be a WIN-WIN situation. </li></ul>
  3. 3. WHAT IS LUXURY ?? <ul><li>Luxury, derived from the Latin word luxus , means indulgence of the senses, regardless of cost </li></ul><ul><li>Luxury brands are brands whose ratio of </li></ul><ul><li>functional utility to price is low </li></ul><ul><li>while that of </li></ul><ul><li>intangible utility to price is high </li></ul>
  4. 5. “ Luxury is something you could do without but that you don’t want to do without ” Coco Chanel .“ Luxury Luxus Luxus Lux Lux Light Light Glitters So….. Luxury Glitters
  5. 6. BRAND PYRAMID
  6. 7. POSITIONING OF THE BRAND <ul><li>POSITIONING IS WHAT YOU DO TO THE MINDS OF THE CUSTOMER </li></ul><ul><li>POSITIONING IS THE ESSENCE OF THE BRAND IN TERMS OF ITS FUNCTIONAL AND NON-FUNCTIONAL ATTRIBUTES AS JUDGED BY THE CUSTOMER </li></ul>
  7. 8. EIGHT P’s OF MARKETING <ul><li>Product </li></ul><ul><li>Pricing </li></ul><ul><li>Placement- distribution </li></ul><ul><li>Promotion </li></ul><ul><li>Process </li></ul><ul><li>Physical Evidence </li></ul><ul><li>People </li></ul><ul><li>Packaging </li></ul>
  8. 9. GLOBAL MARKET SHARE: COUNTRY WISE
  9. 10. AUTOMOBILES
  10. 11. <ul><li>History …………… </li></ul><ul><li>Features ………… Power Sun Roof </li></ul><ul><li> Leather Interior </li></ul><ul><li> Rear View Camera </li></ul><ul><li> Power Closing Door </li></ul><ul><li> 26 Speaker Sound Sys. </li></ul><ul><li> Rear Seat Tables </li></ul><ul><li> Refrigerator </li></ul>
  11. 13. WATCHES
  12. 16. Target market structure
  13. 17. DOLCE&GABBANA TARGET MARKET The woman She is strong; she likes herself and knows she is liked. She can be a manager, wife, mother or lover but she is always a true woman
  14. 18. The man He is a little hedonistic, free, successful and he pays attention to details. He lays down the rules imposing his personality
  15. 19. ENDORSEMENT D&G communication is based on endorsement strategy They wear football Players (Italy team)
  16. 20. They Dress Rock Stars Madonna, Jennifer Lopez, Elthon Jhon
  17. 21. They They dress actres ses Monica Belluci, Nicole kidman, Angelina Jolie
  18. 24. WHAT IS LUXURY TO INDIVIDUALS <ul><li>TO A LOWER MIDDLE CLASS SOCIETY </li></ul><ul><li>TO A UPPER MIDDLE CLASS SOCIETY </li></ul><ul><li>TO THE HIGH CLASS SOCIETY </li></ul>
  19. 25. INDIAN MARKET .
  20. 26. <ul><li>Thank you ! </li></ul>

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