Program Guide-Final-sm

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Welcome 3
Schedule of Events 4
Entertainment & Events 5
Keynote Speakers 6
Featured Industry Speakers 7
Conference Center Map 8
Session Schedule 9
Session Descriptions 10
Sponsors Profiles 17
Pilot Flying J Technology Fair 20
Play Exhibit Hall Bingo
Each conference attendee is given a bingo card with a square corresponding to each exhibitor booth. Visit the Pilot
Flying J Technology Fair to get your card stamped by each supplier. When you have at least 10 stamps, drop off your
card at the Pilot Flying J Prize Booth for your chance to win either a $400 fuel card or Apple iPad! Winners will be
announced during the General Session on Thursday at 9:00 AM.
Table of Contents
Premium Sponsors

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Welcome to THE ZONE 2013 in San Antonio!
Technology is evolving at an extraordinary speed. Never before has
it been more important to stay current with the latest trends and
technologies. THE ZONE 2013 is designed to help you gain insights
into the constantly changing transportation landscape while learning
best practices from other users, technology vendors and industry
experts.
Over these next two days, you will gain new insights and learn about
the latest trends from our unmatched lineup of expert speakers. With
renowned business keynote speakers and 54 educational classroom
sessions led by influential industry experts, you will walk away from
THE ZONE 2013 with a wealth of fleet management knowledge and
methods for improving your operation right away.
Zonar users will learn to get the most from our system by taking advantage of the numerous
training opportunities. Learn best practices and optimize your use of Zonar with training at the
Mastering Zonar session classes. If you have Ground Traffic Control questions, visit the Interactive
Computer Training Lab, where our helpful team of Zonar experts and trainers can help you expand
your mastery of Zonar’s software and answer questions specific to your operation.
Not only does THE ZONE 2013 provide learning and training opportunities, but also exclusive
previews of Zonar’s upcoming technologies directly from our Product Management Team. Get a
sneak peek of new products and help shape the future of transportation technology by sharing
your opinion with those who are designing tomorrow’s solutions today.
Zonar exists to keep your fleets operating efficiently, cost effectively and safely. We are excited
that you are joining us in San Antonio for our inaugural fleet management conference, an
important milestone in Zonar’s history. Thank you for choosing us and for taking the time to learn
more about how we can help you meet your fleet management goals.
Brett Brinton
President and CEO
Zonar

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Schedule of Events
8:30 AM Bus leaves Grand Hyatt for Zonar’s Golf Classic - Sponsored by EFS
10:00 AM Conference Registration Opens
4:30 PM President's Reception - Sponsored by Transfinder
6:00 PM Opening Session Dinner with Mike Rayburn - Sponsored by Detroit
7:30 AM Continental Breakfast / Exhibit Hall Open - Sponsored by ALK Technologies
8:00 AM General Session with Jack Van Steenburg- Sponsored by EFS
9:00 AM Zonar Computer Learning Lab Opens
9:00 AM Breakout Sessions
9:50 AM Break / Exhibit Hall Open
11:05 AM Exhibit Hall Open
11:30 AM Networking Lunch with John Pinette
1:00 PM Breakout Sessions
2:50 PM Break / Exhibit Hall Open
5:45 PM Rock N' Roll Gala
8:00 AM Continental Breakfast / Exhibit Hall Open
8:00 AM Zonar Computer Learning Lab Opens
9:00 AM General Session with David Goldsmith - Sponsored by Pilot Flying J
10:00 AM Exhibit Hall Open / David Goldsmith Book Signing
12:00 PM Closing General Session / Lunch
2:00 PM Break
Tuesday, May 14
Wednesday, May 15
Thursday, May 16

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Entertainment & Events
Zonar Golf Classic - Sponsored by EFS
Tuesday, May 14, 2013
8:30 AM Bus leaves Grand Hyatt / 10:00 AM Shotgun Start
Play in the annual Zonar Golf Classic at the famous Quarry Golf Club. The
Quarry is an award-winning golf course and designed by nationally-recognized
golf course designer Keith Foster. The Quarry is recognized throughout the
country for its unique setting and design.
Networking Lunch with Comedian John Pinette
President’s Reception and Opening Night Dinner with Mike Rayburn
Tuesday, May 14, 2013
Reception Sponsored by Transfinder at 4:30 PM
Dinner Sponsored by Detroit at 6:00 PM
Start with drinks and hors d’oeuvres at the President’s Reception followed by
the Opening Night Dinner. The Opening Night Dinner begins with a discussion
of future technology with Zonar’s Brett Brinton and Mike McQuade. Then,
Mike Rayburn, known as the “World’s Funniest Guitar Virtuoso ” will use his
uproarious songs and world-class guitar work to entertain and inspire you.
Wednesday, May 15, 2013
11:30 AM to 1:00 PM
Laugh your way through lunch with renowned actor and comedian, John
Pinette. John has appeared in numerous movies and TV shows including
Comedy Central’s stand-up special and DVD, “I’m Starvin’.” Entertaining
audiences around the world for over 20 years, John will give you a fun-filled
lunch that you will never forget.
Wednesday, May 15, 2013
5:45 PM to 10:00 PM
Party the night away at Zonar’s Rock N’ Roll Gala! First, we’ll enjoy a Texas
barbeque at the Hard Rock Cafe with a special musical performance by Monte
Montgomery, one of the “Top 50 All-Time Greatest Guitar Players” and a seven
time winner of the Austin Music Awards. Then we’ll move next door to jam out
at the popular dueling piano bar, Howl at the Moon!
Rock N’ Roll Gala at the Hard Rock Cafe and Howl at the Moon
Take a break and enjoy these fun and exciting entertainment events!
Explore San Antonio!
San Antonio is among one of the most visited cities in Texas and enjoys a diverse blend of
history and culture. While in San Antonio, don’t miss The Alamo, Riverwalk and El Mercado
Shopping District!

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Keynote Speakers
Jack Van Steenburg
Jack Van Steenburg is the Chief Safety Officer and Assistant Administrator for
the Federal Motor Carrier Safety Administration. Mr. Van Steenburg serves as the
agency’s chief safety advocate promoting partnerships with federal, state and local
governments and provides direction over all national commercial vehicle safety
programs. Prior to his appointment as Chief Safety Officer in 2011, Van Steenburg
served as FMCSA’s Director of Enforcement and Compliance.
Mike Rayburn
Mike Rayburn does what no other presenter can do. Not only is Mike a world-class
guitarist and stand-up comedian, he is an authority on personal development and
human potential. In this energetic presentation, Mike uses his guitar and comedy
to teach three simple, powerful tools attendees can use immediately and forever
to access their unrealized potential, to look at old things in a new way, and to leap
beyond their perceived limitations.
David Goldsmith
Author of “Paid to Think” and named by Successful Meetings Magazine as one of
the speaking industry’s Top 26 Hottest Speakers, David Goldsmith is a leadership
and management expert known for delivering industry-customized and content-rich
presentations. David is a consultant, advisor, speaker, telecast host, and author of
more than 500 published articles on topics such as strategy, technology, new product
development, marketing, customer service, innovation, and forecasting.
Jay Wendell Walker
At an age when most men think about retirement, Jay Wendell Walker is just getting
warmed up. Already a fixture of the comedy scene for more than 50 years, Jay
seems to be getting even funnier with age. Jay has appeared on the Ed Sullivan
Show and had his own show at the MGM Grand in Reno. He was also named the
undisputed champion of the 2006 San Francisco International Comedy Competition.
John Pinette
John Pinette was born outside of Boston and has been entertaining audiences
around the world for over 20 years. As a renowned comedian and actor, John has
enjoyed a long career in stand-up, television, film and stage. His big break came in
1991 when he was asked to tour with Frank Sinatra. His Comedy Central stand-up
special and DVD, “I’m Starvin’,” was released in January 2007 as a follow up to his
enormously successful CD “Show Me the Buffet.”

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Featured Industry Speakers
Annette Sandberg
Annette is the CEO of TransSafe
Consulting and former FMCSA
Administrator. She provides
transportation, public safety, and
security services to public and private
organizations.
Rob Abbott
Rob is the Vice President of Safety
Policy at the American Trucking
Associations (ATA). Prior experience
includes advising transportation
companies on compliance programs
and safety management controls.
Gary Petty
Gary has 25 years of experience
as CEO of trade associations in the
trucking industry and is currently the
President and CEO of the National
Private Truck Council (NPTC).
Steve Keppler
Steve is the Executive Director of
the Commercial Vehicle Safety
Alliance (CVSA) and has over 20
years of dedicated experience in the
transportation industry focusing on
truck and bus safety and security.
Brett Brinton
As President and CEO of Zonar, Brett
provides the leadership and vision
that makes Zonar one of the leading
telematics companies in the world.
As Brett likes to say, “Don’t play the
game. Change the game.”
Paul Menig
Paul has been associated with
technology products his entire career.
He was recently appointed to the
Committee to Assess Technologies
for Reducing the Fuel Consumption of
Medium- and Heavy-Duty Vehicles.
Tom Moore
Tom is the Senior Vice President of
the National Private Truck Council
(NPTC) and has more than 30 years
of transportation-related experience
in a variety of public relations,
journalism, and lobbying capacities.
Winship Wheatley
Winship is an attorney with
over 30 years of director level
management experience in the
student transportation industry. He is
a three time delegate to the National
Congress on School Transportation.
Mike Martin
Mike is the Executive Director of
the National Association for Pupil
Transportation (NAPT) which helps
school transportation members
enhance operational safety and
administrative efficiency.
Mike McQuade
Zonar’s Chief Technology Officer
drives innovation within Zonar. Prior
to co-founding Zonar, Mike developed
robotic technology and networking
systems to secure naval vessels and
nuclear power plants.

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Conference Center Map
Classrooms are located on the
4th Floor
Second Floor
Fourth Floor
Classrooms:
Republic A, B
Crockett B, C
Seguin A, B

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Session Schedule
9:00 AM
Measuring Fleet
Operational ROI
New Regulatory
Environment
Hardware
Installation Best
Practices
ZPass for
Special Needs
Reimbursement
Using &
Customizing Your
Dashboard
2020 - EVIR
10:15 AM
Measuring Pupil
Operational Fleet
ROI
The State and
Future of CSA
Vocational Fleet
Best Practices
Z-Con Automated
Fuel System
Power of Discrete
I/O
2020 - ZLogs
1:00 PM
Successful
Private Fleets &
Supply Chain
New Regulatory
Environment
Pupil Fleet
Best Practices
Dossier Fleet
Maintenance with
Zonar Integration
Managing with
the Schedule/
Audit Report
2020 - Navigation
2:00 PM
Telematics Across
the School
Organization
The State and
Future of CSA
Private Fleet
Best Practices
Integrating Zonar
Data Across the
Organization
Real-time
Management with
the Alerting Suite
2020 - Messaging
3:30 PM
Prognostic
Maintenance
CVSA Initiatives
The Future
Networked
Vehicle
EDULOG School
Bus Time &
Attendance
Zonar
Implementation
Best Practices
2020 - Navigation
11:00 AM
Successful
Private Fleets &
Supply Chain
Weigh Station
Bypass with
Drivewyze
Utility Best
Practices
School Bus
Routing with
Transfinder
Zonar
Implementation
Best Practices
2020 - EVIR
1:00 PM
Measuring Pupil
Operational Fleet
ROI
What is a
Roadside
Inspection?
Benchmarking
Private Fleets
Daimler’s Virtual
Technician
Managing with
the Schedule/
Audit Report
2020 - Custom
Applications
2:15PM
Telematics Across
the School
Organization
What is a
Roadside
Inspection?
The Future
Networked
Vehicle
Inspection
Management with
Squarerigger
Using &
Customizing Your
Dashboard
2020 - ZLogs
3:15 PM
Measuring Fleet
Operational ROI
Zonar’s Product
Roadmap
Hardware
Installation Best
Practices
ZPass for
Special Needs
Reimbursement
Real-time
Management with
the Alerting Suite
2020 - Messaging
Room Republic A Republic B Seguin A Seguin B Crockett B Crockett C
Track Fleet
Management
Safety &
Compliance
Fleet Best
Practices
Beyond the
Basics
Mastering Zonar
GTC
Mobile
Computing
Wednesday, May 15
Room Republic A Republic B Seguin A Seguin B Crockett B Crockett C
Track Fleet
Management
Safety &
Compliance
Fleet Best
Practices
Beyond the
Basics
Mastering Zonar
GTC
Mobile
Computing
Thursday, May 16
Interactive Computer Training Lab
Visit our Interactive Training Lab where our teams of expert trainers are ready to help you
with your specific Ground Traffic Control questions. Pull up your account and show us
exactly where you need help. Take advantage of one-on-one guidance and training that is
driven by your needs.
Be a Part of Technological Development
Join Zonar’s Product Management team in room Republic C for Usability and Feedback
Sessions. Preview Zonar’s new technologies and share your opinion with Zonar’s Product
Managers. Take part in shaping the future of transportation technology.

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Session Descriptions
Track 1: Fleet Management Toolkit
Measuring Fleet Operational ROI Savings
Terry Malone, manager fleet programs at PAR Electrical Contractors
Kurt Nantkes, director private sector solutions at Zonar
Dan Fehrenbacher, solutions engineer manager at Zonar
Calculating a return on investment is essential to quantifying the value of technology investments and measuring fleet
performance. Discover how to use fleet data to quantify efficiency savings in four primary areas – equipment and maintenance,
operational and labor, fuel, and safety. You will learn practical applications and hear how PAR Electrical Contractors realized a
quantifiable ROI throughout their fleet operation.
Measuring Pupil Fleet Operational ROI Savings
Mike Martin, executive director at NAPT
Shari Gillman, GIS/GPS analyst
John Forrest, regional account manager at Zonar
Quantitative and qualitative measurements that help school administrators and taxpayers understand school transportation
service, are here to stay. Learn why you should embrace an analytical approach to school transportation administration and
how to collect this important information. Discover how transportation return on investment information can help communicate
your success while improving your operation.
Successful Private Fleets and the Supply Chain
Gary Petty, president and CEO at NPTC
Private fleets represent a unique business model and component in the matrix of corporate transportation solutions. Examine
the expanding role of the private fleet in driving inefficiencies out of the supply chain. Learn the hallmarks of a successful
private operation and explore how top private fleets justify, monitor, manage and improve their operations.
Utilizing Telematics Data Across the School Organization
Winship Wheatley, attorney and student transportation consultant
Consider the value of incorporating the power and versatility of GTC into your school management structure. From the CEO
to the dispatcher, driver trainer and, yes, even the driver, ordinary and routine review and periodic assessment of the GTC tool
will extend your reach into the easy fruit tree. Join us at this session for a discussion about the versatility of GTC and how it
can be tailored to augment service, cost and performance objectives at all staff and responsibility levels.
Prognostic Maintenance
Brian Johnston, regional transportation manager at Kellogg Company
Today’s truck has more computers and produces more data than the lunar landing module. The challenge is to avoid drowning
in the sea of data and to convert the information collected by both onboard recorders into improved performance. Tapping into
the truck’s electronic brain can actually help fleets predict and enhance maintenance. Come learn how leading fleet operators
are converting this data into actionable intelligence to improve their uptime.
Track 2: Transportation Safety and Regulatory Compliance
Safety Panel - The New Regulatory Environment
Annette Sandberg, former FMCSA administrator
Stephen Keppler, executive director at CVSA
Rob Abbott, vice president of safety policy at ATA
Host: Fred Fakkema, vice president of product management and compliance at Zonar
Part one of this two-part series will tackle current transportation regulation changes with a discussion of trends for the future.
Host Fred Fakkema will ask the tough questions of this expert panel to understand what safety and compliance changes are
on the horizon and the law enforcement perspective of these changes. You will leave with information to help prepare for new
regulations that may affect your fleet operation.
Safety Panel - The State and Future of CSA
Annette Sandberg, former FMCSA administrator
Rob Abbott, vice president of safety policy at ATA
Part two of this two-part series continues the discussion with this expert panel with a focus on Compliance, Safety,

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Accountability (CSA) legislation. CSA was developed by the Federal Motor Carrier Safety Administration (FMCSA) to help
prevent commercial motor vehicle crashes, fatalities and injuries on the roadway. Host Fred Fakkema will cover a variety of
questions so you can understand the basics of CSA, how CSA works, how it applies to various fleet types and what is in store
for CSA in the future.
Commercial Vehicle Safety Alliance Initiatives
The Commercial Vehicle Safety Alliance (CVSA) is an international not-for-profit organization comprised of local, state,
provincial, territorial and federal motor safety officials and industry representatives from the United States, Canada and
Mexico. CVSA’s mission is to promote commercial motor vehicle safety and security by providing leadership to enforcement,
industry and policy makers. Join Steve Keppler, CVSA’s executive director to learn about current initiatives and ways to make
your voice heard during the policy-making process.
Weigh Station Bypass with Drivewyze
Brian Mofford, vice president of technology at Drivewyze
Fred Fakkema, vice president of product management and compliance at Zonar
Be the first to experience weigh station bypass directly from the integrated technology of the Zonar 2020 device. See a
technology demonstration of the innovative Drivewyze weigh station bypass service, showing you how to increase driver
productivity and let your safety score reward you. This next-generation bypass integration will show you how the 2020 Tablet is
truly an all-in-one device.

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What is a Roadside Inspection?
Travis Hall, Sergeant Commerical Vehicle Enforcement, San Antonio
Get a first-hand look at roadside inspections from the viewpoint of law enforcement. Travis Hall, a commercial inspector with
the Texas State Patrol will walk through the different levels of inspections and key items enforcers are looking for on the
roadside. This session will help you understand the role of law enforcement to better train drivers for inspection preparedness.
Zonar’s Product Roadmap
Fred Fakkema, vice president of product management and compliance at Zonar
Join Fred Fakkema as he lays out the current product roadmap of Zonar enhancements and new products. Attendees will
have the opportunity to ask questions of the Zonar Product Management team.
Track 3: Fleet Best Practices
Hardware Installation Best Practices
Jacob Gabbard, field support supervisor at Zonar
If you are planning to install new Zonar hardware, attend this session to ensure a smooth installation. Discover best practices
regarding installation of Zonar hardware, including the various hardware types, cables, and more. Learn how to leverage
Zonar’s preferred installation vendors as well as Zonar’s internal installation team.
Best Practices in Construction Fleet Management
Richard Kornmann, visual inspection at Goodfellow Bros.
Kris Jackson, equipment accountant at Knife River Construction
Gunter Karg, equipment improvement coordinator at Las Vegas Paving
Adam Riddell, equipment manager at Superior Bowen Asphalt
Our panel of industry professionals will discuss their experiences with Zonar and respond to your questions. Learn ideas and
best practices that you can leverage immediately from your peers on implementation, user acceptance and training, ROI,
reporting and more.

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Best Practices in Pupil Fleet Management
Dallas Rackow, director of transportation at Freeport School District
Steve Simmons, director of transportation at Columbus City Schools
David Anderson, director of transportation & fleet at Adams 12 Schools
Winship Wheatley, attorney and pupil transportation consultant
reporting and more.
Best Practices in Private Fleet Management
Brian Johnston, regional transportation manager at Kellogg Company
Dana Clayton, manager of customer logistics at Mondelez International
Tom Moore, senior vice president at NPTC
reporting and more.
Best Practices in Utility Fleet Management
Terry Malone, manager fleet programs at PAR Electrical Contractors
Bryan Smith, fleet services/fleet instructor at San Diego Gas & Electric Company
David Swett, equipment manager at MYR Group
reporting and more.
The Future Networked Vehicle
Paul Menig, CEO at Tech-I-M
Mike McQuade, chief technology officer at Zonar
Trucks are like atoms – they carry untold amounts of information and are part of a larger universe of molecules including
roads and infrastructure, shippers and receivers, governments and clouds of information. To be effective today and tomorrow,
telematics must serve as a time tunnel or portal between the two worlds. This session will explore the challenges of getting
information from various sources on the vehicle today, as well as provide insight into the on-board architectures of the future.
At the same time, the session will explore the future of off-board interfaces for the information.
Benchmarking Private Fleets
Tom Moore, senior vice president at NPTC
In this session, attendees will be given an in-depth look at key operating and performance data gleaned from the National
Private Truck Council’s Annual Benchmarking Survey. The session will provide insights into private fleet performance based
on comparative peer data, identify areas of improvement and opportunity and highlight significant trends affecting private fleet
practitioners.
Track 4: Beyond the Basics
ZPass for Special Needs Reimbursement
Dallas Rackow, director of transportation at Freeport School District
Bill Brinton, general manager at Zonar
David Geijsbeek, program manager at Zonar
Claiming Medicaid reimbursements for transporting special needs children is a time-consuming process. Learn about Zonar’s
new special needs reimbursement automation system using RFID technology and Zonar’s ZPass readers. Hear about pupil
fleet managers who are increasing this revenue stream and how you can leverage this technology to provide additional ROI.
Z-Con Automated Fuel Transaction System
Bill Cherry, Z-Con product specialist at EFS
Rick Fadler, hardware development manager at Zonar
Zonar and EFS have teamed up to develop a cardless fuel transaction. Zonar has provided the technology and EFS has
provided the fueling card expertise to eliminate the fuel card from the fuel transaction. This reduces time at the pump as well
as reduces the chance for fraud. Learn about this groundbreaking system and how it can improve fuel security and reporting.

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Dossier Fleet Maintenance Software – with Full Zonar Integration
Bob Hausler, vice president marketing and technology, Arsenault Associates
Dossier Software from Arsenault Associates is the industry-leading solution for fleet asset maintenance management. Our
Dossier On-Board option now includes integration with Zonar’s telematics and EVIR products. Imagine having meter readings
and diagnostic trouble codes automatically sent to your maintenance software, and having your Zonar EVIRs drive a repair
workflow through Dossier - with repair confirmation back to your Zonar system, with NO double entry of data. Join us for
an informative discussion on how Dossier can help automate your maintenance management to lower costs and improve
productivity and compliance.
Integrating Zonar Data Across the Organization
Jesse Young, vice president of Software Development
The data Zonar collects from vehicles is available through an open data interface. Zonar’s open data interface allows
information to be integrated into partner applications or backend software. Learn how to leverage what is available for your
other software applications.
EDULOG School Bus Electronic Driver Time and Attendance (eDTA)
Pete Salinas, director of quality assurance at EDULOG
Imagine knowing your proper pre- and post-trip safety procedures were always being performed. Imagine being able to track
driver login and logout as instantly as the turn of the key. Imagine the security of knowing your buses are always on route.
Imagine a world of no idle time, efficient maintenance, and accurate productivity reporting. That’s what you can get when you
integrate EDULOG’s eDTA software with Zonar EVIR inspection units. Come see what you’ve only been able to imagine.
Finding Efficiencies in School Bus Routing
Dan Roberts, director of professional services at Transfinder Corporation
This session will discuss how to analyze your school bus routes and apply changes that create greater efficiencies. Learn how
to identify key elements in your operation that could have a positive effect on overall performance. Finally, see how applying
these findings can reduce transportation costs.
Detroit’s Virtual Technician
Joe Saccio, telematics sales & marketing manager at Daimler
Greg Colvin, director of OEM solutions at Zonar
Zonar partnered with Daimler Trucks North America to develop the Edison Award-winning Virtual Technician, a ground
breaking real-time diagnostics and uptime service system. Virtual Technician provides real-time engine fault code and
operational data collection on a 24-hour basis for vehicles equipped with Detroit Diesel engines. If a service event occurs,
Detroit Diesel’s Customer Service Center proactively contacts the customer, advising of the issue and corrective action
required, and locates closest the nearest available facility with parts on hand. Attend this session to learn how Virtual
Technician was developed by the two companies and the process Daimler uses to provide industry-leading service.
Complete Solution for Inspection Management
Ed Cooper, CEO at Squarerigger
Squarerigger teamed up with ZONAR to provide an end-to-end approach to ensure that when drivers report issues during pre-
or post-trip inspections, they are taken care of. This solution helps ensure that drivers and other inspection personnel perform
required inspections. Attend this session to learn how the Zonar integration transfers both non-critical and “down the vehicle”
defect reports to Squarerigger’s vehicle maintenance system. This allows for fast, simple, automatic assignment of work to
technicians.
Track 5: Mastering Ground Traffic Control
Using and Customizing Your Dashboard
Shaun Candray, help desk manager at Zonar
The GTC dashboard creates a one-stop shop for your fleet’s health. The widgets include Idles Today, Speed Today, and (with
the EVIR) Inspections and Critical Defect Summary. Now you can view all widget results on one page, instead of having to run
five different reports individually. Learn how to effectively use this tool to quickly monitor the health of your fleet.

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Power of Discrete I/O
Andre Horochiwsky, technical manager/trainer at Zonar
The Zonar Discrete I/O system is used to monitor, count, map, quantify (time and duration), and analyze binary activity.
Examples include: Door-open/close, Plow-up/down, Light-on/off, PTO-engaged/disengaged. With these powerful insights,
utility customers reclaim PTO fuel tax, and pupil transportation customers can differentiate between a GPS motion stop, and a
student pickup/drop-off. Open the door to new data tracking metrics specific to your operation.
Managing with the Schedule/Audit Report
Nick Mullikin, field support supervisor at Zonar
The Schedule & Audit reports contain detailed travel data for multiple assets and display specific zone entry and exit times,
and analytics. The Schedule Report is used to view the assets activity in and out of zones. This report can be run two different
ways, detailed information for up to five assets as they travel through zones or all assets as they travel through five zones. The
Audit Report is used to examine detailed information of a vehicles activity in, out and between zones for a specified time and
date range. Detailed information included in the Audit Report include time, in/out, zone, miles, idle, mph.
Real-Time Management with the Alerting Suite
Andre Horochiwsky, technical manager/trainer at Zonar
The Alerting Suite allows the real-time tracking of issues as they occur to help improve driver safety and fleet reliability. It
includes real-time notification of unsafe or wasteful driver practices, delivered to email or cell phones as text. Alerts include:
vehicle activity, low battery warnings, speeding alerts, entry / exit zone alerts, idle alerts, discrete i/o alerts, missed inspection
alerts, check / stop engine alerting, panic line activation alerting, and out-of-service inspection alerts.
Implementation Best Practices
Dustin Koons, field support manager at Zonar
Learn how to fully leverage Zonar’s Field Support teams’ experience onboarding customers, allocating resources, accelerating
ROI capture, defining roles and responsibilities. Attend this session to ensure you maximize Zonar from day one. It’s never too
late to accomplish these critical areas!
Track 6: Mobile Computing and the 2020 Platform
2020 EVIR
Jessica Frazer, product manager at Zonar and Tobe Ramsey, program manager at Zonar
Learn how the Zonar 2020 performs the patented verified Electronic Vehicle Inspection. The 2020 EVIR application makes
it easy for drivers to perform pre- and post-trip inspections. The ability to attach photos of defective equipment improves
communication and makes the repair process more efficient.
2020 ZLogs
Make sure your drivers stay in compliance with their Hours-of-Service with 2020 ZLogs. Real-time status updates for all
drivers along with at-risk and in-violation alerts. Learn how drivers use ZLogs on the 2020, how law enforcement can view
driver logs on the roadside, and how dispatchers and managers use ZLogs in Ground Traffic Control.
2020 Navigation
Zonar’s 2020 provides truck-specific navigation to ensure your drivers take the fastest route to their destinations without
having to worry about height or weight restrictions. Navigation integrates with other 2020 applications to provide driver
performance warnings and alerts, remaining drive time and quick access to important messages via text-to-speech.
2020 Messaging
Driver distraction is an important issue. Communicating with your drivers while they are on the road can be important as well.
Zonar’s 2020 Messaging provides the ability to send a message that is read to the driver via text-to-speech. Use messages to
provide navigation information. See how forms-based messaging provides quick and easy workflow updates.
2020 Custom Applications
The 2020 opens the door for 3rd party and custom application development. Learn how the Android platform and Zonar SDK
can be leveraged to make your operations more efficient by integrating with your backend operations.

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AngelTrax
AngelTrax is a leading designer, manufacturer and provider of
mobile surveillance for the student and public transit industry.
AngelTrax drives the market with state-of-the-art products, including
distinctive Hybrid Component Series DVRs, innovative wireless
solutions like the MOTOTrax™ online surveillance manager and
Virtual Synchronized Mapping™ technology.
www.angeltrax.com
Edulog
Education Logistics, Inc. delivers your school district the most value
for its resources. We offer a full range of school routing, scheduling,
fleet management, GPS tracking, and consulting solutions that use
accurate, proprietary mathematical models that have helped our
clients find millions in savings. Find out how EDULOG can help
you.
www.edulog.com
Drivewyze
Drivewyze provides a new way to bypass weigh stations and
mobile inspection sites using the GPS technology of in-cab devices
already installed in vehicles, such as tablets and smartphones.
Partnering with industry and government stakeholders, Drivewyze
delivers time-saving and cost-effective transportation solutions with
the safety of commercial vehicle operators, law enforcement, and
the driving public in mind.
www.drivewyze.com
AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company
and one of the most honored companies in the world. With a
powerful array of network resources that includes the nation’s
largest 4G network, AT&T is a leading provider of wireless, Wi-Fi,
high speed Internet, voice and cloud-based services.
www.att.com
Detroit
Detroit offers a complete line of heavy-duty diesel engines, axles
and transmissions for the commercial transportation industry in
both the on-highway and vocational markets. Detroit™components
are sold and serviced through a network of more than 800 locations
throughout North America. Detroit™ is a brand of Detroit Diesel
Corporation, a Daimler company.
www.DemandDetroit.com
Commercial Carrier Journal
Commercial Carrier Journal is the premier news source for fleet
executives. Founded in 1911, CCJ has built its reputation through
Randall-Reilly’s award-winning editorial and digital innovation. In
addition to the magazine, CCJ offers fleets more ways to connect
through newsletters, mobile apps, symposiums, and leadership
awards.
www.ccjdigital.com
Arsenault Associated - Dossier
Arsenault Associates is a leading provider of fleet asset
maintenance management software and solutions. Arsenault’s
Dossier software serves a growing customer base of more than
4,000 fleets that operate over 600,000 pieces of equipment.
Customers range from Fortune 100 to small business fleets in a
broad range of industries.
www.arsenault.com
247Security
247Security is a leading Digital Camera company that provides
management tools via digital video, GPS, and tracking packages.
The latest video can be wirelessly transmitted from vehicle to
the manager’s computer. This technology is called “Touchdown”
by 247Security. 247Security has patent pending technology that
allows for hybrid harddrive which combines solid state recording
that comes with extended storage. Visit us to see the most recent
changes in digital video management systems.
www.247securityinc.com
ALK Technologies
ALK Technologies, a global leader in GeoLogistics™ and
navigation software, focuses on developing innovative solutions
for transportation, logistics, and mobile workforces. ALK leads
the transportation industry with high-quality routing, mileage, and
mapping solutions. Product lines include: CoPilot Live, PC*MILER,
and ALK Maps. ALK Technologies, Inc. is part of Trimble’s®
International Transportation and Logistics Division.
www.alk.com
Collective Data
Collective Data provides high-end fleet and related asset
management software, designed to improve productivity and
provide better data for informed decision making. The software
is intuitive and easy to use, flexible, scalable for growth, and
integrates with various 3rd party solutions such as Zonar’s EVIR.
www.collectivedata.com
Command Alkon
Command Alkon provides software and hardware solutions for
producers of ready-mixed concrete, concrete products, aggregate,
asphalt, and cement. Our integrated solutions include batching
and process controls, dispatch and fleet management systems,
dispatch optimization solutions, quality control software, plant and
site automation products, content management and e-commerce,
business intelligence software and back office applications.
www.commandalkon.com
Sponsor Profiles
EFS
Electronic Funds Source, LLC is the leading provider of innovative
and customized payment solutions designed specifically to meet
the dynamic and competitive transportation industry needs. Led by
industry experts, EFS brings unparalleled service, customer-driven
innovation, and the latest technologies to deliver smarter payment
solutions that make our industry better.
www.efsllc.com

18
Master’s Transportation
Master’s Transportation has been a national provider for the
purchase or lease of passenger vehicles ranging in size from full
size Motor Coaches to Golf Carts and everything in between for the
past 30 years. Their relationships with the top shuttle manufactures
give their clients access to the best quality and technology the
industry has available. Master’s also provides full support of your
vehicle through service facility, rental shuttles and body shop.
www.masterstransportation.com
School Transporation News
School Transportation News serves the entire school transportation
industry by offering a multi-channel experience, using print, online
and face-to-face delivery to bring actionable information to the
school transportation community. Our audience includes more than
24,000-plus transportation professionals from private and public
sectors of pupil transportation, including transportation directors,
superintendents, fleet managers, school board members and more.
www.stnonline.com
ITS Compliance
ITS Compliance, Inc. (ITS) is an industry leader in providing
premier, cost-effective, web-based “paperless” driver and vehicle
regulatory & risk-management solutions to private, for-hire and
leasing company fleets of all sizes. Celebrating 30 years of Service
Excellence in 2013, the ITS Organization focuses on reducing its
client’s compliance costs, liability and risk exposure to increase
profitability.
www.itscompliance.com
School Bus Fleet
School Bus Fleet magazine provides a wealth of information on the
management and maintenance of school bus fleets. The magazine
serves more than 24,000 school transportation professionals in
the U.S. and Canada and is a Western Publishing Association
Maggie Award winner. Along with the magazine, which was founded
in 1956, School Bus Fleet offers an industry-leading website,
SchoolBusFleet.com, and multiple e-mail newsletters.
www.schoolbusfleet.com
Heavy Duty Trucking
HDT Magazine serves commercial truck fleets operating Class 1
through 8 trucks, tractors and trailers in for-hire fleets, private fleets,
fleets leasing trucks and lease/rental fleets, along with the truck/
trailer dealer markets and others allied to the field.
www.truckinginfo.com
RTA
Ron Turley Associates (RTA) has been a leader in providing Fleet
Management Software since 1981. From the largest fleets to the
smallest - each have found a competitively priced product that is
rich in features and backed up by industry leading technical support
and annual updates.
www.rtafleet.com
Fleet Owner
Over its 85-year history, Fleet Owner has been recognized by 15
separate and independent studies as the number one in readership
in the truck fleet market. In print and online, Fleet Owner is
dedicated to delivering the highest quality news and analysis to its
audience of some 105,000 private and for-hire fleet subscribers.
www.fleetowner.com
PSI
Pressure Systems International is the world leader in automatic tire
inflation systems and markets its products in North America through
Meritor as the Meritor Tire Inflation System by PSI. PSI has opened
markets in more than 50 countries and exports to China/Asia,
Europe, South America, Africa and Australia.
www.psi-atis.com
Fleet Maintenance
Fleet Maintenance magazine delivers the best practices that
maintenance managers need to keep their vehicles operating
with minimal downtime. Fleet Maintenance delivers information in
chapter format for best peer practices, heavy, medium and light duty
vehicles.
www.vehicleservicepros.com
NECS
NECS® is a Fleet Services Provider offering Fuel Tax Recovery,
DOT/CSA Compliance, Vehicle Legalization, Consulting, Training
and Technology Services to public and private fleets across North
America. Stop by booth #13 to discuss our services and customized
solutions, plus register for a special NECS® 30th Anniversary
drawing.
www.necssolutions.com
Pilot Flying J
Pilot Flying J is committed to making life better for drivers. Pilot
Flying J has over 600 retail locations and is the largest operator of
travel centers in North America. Pilot Flying J subsidiary Maxum
Petroleum is one of the largest independent energy logistics
companies in North America, selling and distributing over 1.3 billion
gallons of refined petroleum products and serving over 15,000
customers.
www.pilotflyingj.com
Squarerigger
For 25 years Squarerigger has brought you the gold standard in
shop management software. Let us show you how SQ.7 Fleet
Maintenance Software and Revolution Tire Management can make
your shop more efficient and your job a lot easier.
www.squarerigger.com
Sponsor Profiles

19
Sponsor Profiles
Transfinder
Transfinder is a national leader in student transportation
management systems and services, offering routing and scheduling
solutions for optimal transportation logistics. Used by over 1,500
school districts in North America and the Caribbean, Transfinder is
recognized as one of the easiest and most intuitive methodologies
for routing, scheduling, planning and communications.
www.transfinder.com
Velociti
Technology has fostered the evolution of countless products that
allow fleets to operate more efficiently, improve customer service
and increase profits. Velociti is the market leader for providing
expert installation and service to help you get the best ROI from
your solution, maximize productivity and give you a competitive
edge.
www.velociti.com
WheelTime
With WheelTime’s 200 plus locations, 1,500 service trucks and
3,500 factory trained technicians, you can depend on Quality
Truck Care - bumper to bumper - coast to coast. Our promise is to
consistently deliver quality truck repairs on time and on budget -
minimizing downtime and maximizing profit.
www.wheeltime.com
Zone Defense
Zone Defense is the manufacturer and distributor of quality heavy-
duty camera systems for rear and side view vehicle use. We provide
various camera styles for multi-use applications as well as sensor,
recording and navigational equipment. Zone Defense’s products
make it safer for you and those who share the road with you.
www.zonedefensetruck.com
Visit Zonar’s New Product
Feedback Center
Stop by room Republic C and share your opinion
during Zonar’s Usability and Feedback sessions. Get
a sneak peek of upcoming Zonar technologies and let
Zonar’s Product Management team know what new
products and services you would like to see in the
near future!

20
Pilot Flying J Technology Fair
Sponsor Booth #
247Security 7
ALK 8
AngelTrax 12
Command Alkon 1
Detroit 20
Dossier 15
Drivewyze 9
Edulog 18
EFS 17
ITS Compliance 2
Sponsor Booth #
Master's Transportation 16
NECS 13
PSI 5
RTA 10
Squarerigger 6
Transfinder 14
Velociti 4
WheelTime 11
Zonar 19
Zone Defense 3

About Zonar Systems
Based in Seattle, Washington, Zonar is a leading provider of electronic
fleet management solutions for heavy-duty vehicles. From commercial
trucking to public transit, Zonar helps fleet operators improve vehicle
inspection, safety and compliance – and save money. The company’s
innovative processes and devices use radio-frequency identification
(RFID) technology and on-board diagnostics to create and
communicate near real-time reports of vehicle and driver performance.
Situation
Zonar’s fleet management solutions collect, report and analyze
data before, during and after a vehicle’s trip. The company needed
Machine-to-Machine (M2M) connectivity to enable communication
between in-vehicle devices and back-end systems. To deliver potentially
sensitive information from and to moving vehicles – and keep pace
with its rapid business growth – Zonar wanted a solution that it could
easily manage and that had the required national and global reach.
Solution
Zonar chose AT&T to provide an M2M connectivity solution which
includes a secure, reliable private network connection that delivers a
continuous stream of data in real time. An AT&T service management
platform allows Zonar to easily manage the data, devices and services
that support its customers. The extensive international roaming
arrangements of AT&T also help Zonar meet its global expansion plans
as well as those of its customers.
In the Zone
Long-haul trucking is a foundation of the U.S, economy. “The truckers
always say, ‘If you bought it, we brought it,’” said Chris Oliver, Zonar
Systems’ Chief Marketing Officer. A well-maintained, properly driven
vehicle is the key to a safe and profitable trip. This is where Zonar steps
in. “The company was founded in 2001 around a novel new concept
for safety inspections for trucks,” said Mike McQuade, Chief Technology
Officer. “Our method ensures the driver walks around the truck.”
It’s simple but revolutionary. The Electronic Vehicle Inspection Report
(EVIR) uses the EVIR 2010, Zonar’s proprietary handheld device, to
scan a series of RFID tags adhered to critical inspection zones on the
vehicle. At each site the driver enters the condition of the tires, brakes
or other inspection subject. After electronically recording the driver’s
observations, the EVIR 2010 transmits the data to Zonar to analyze and
report to the customer.
Expanding upon the EVIR, Zonar has developed a wide range of
products to serve a diverse customer base. In addition to commercial
vehicles, the company provides fleet management solutions to school
buses, utility and construction vehicles, transit buses and waste and
recycling vehicles. “Zonar is really unique. There’s nobody that does the
breadth of applications that we do,” McQuade said.
Zonar Systems Facts
Business Needs
Secure, rapid data reporting between in-vehicle devices
and in-office systems; efficient, verified driver compliance;
improvement in predictive maintenance
Networking Solution
M2M solution with customized network access and service
management platform
Business Value
Reliable, secure network helps deliver critical information
to support customers and enhance their operations;
Web portal allows for ease of in-house management of
solution components
Industry Focus
Electronic fleet management solutions
Size
250,000 devices installed
Case
Study
Zonar Takes the Wheel with a
Machine-to-Machine Solution

Zonar’s solutions not only streamline pre- and post-trip vehicle
inspection, they also help improve in-route oversight through real-time
tracking of vehicle speed, location, fuel consumption, miles traveled
by geography, vehicle maintenance and even how long a vehicle has
been idling. The detailed data enables customers to easily create and
track performance standards and meet regulatory compliance. And it
doesn’t stop there.
Zonar has teamed up with high-profile customer Daimler Trucks
North America to develop the Virtual Technician, an on-board
diagnostics system customized to address the complex needs of
long-haul truckers. “The Virtual Technician collects performance data
of the truck – not just fault codes but ancillary data around them,”
McQuade explained.
On top of that, last year Zonar won the prestigious Edison Award for
Innovation for another breakthrough, its ZPass solution, which tracks
students traveling on school buses through scanned RFID passes. The
solution gives parents peace of mind while improving ridership tracking
for school funding reports.
Critical Mass
Zonar’s M2M solutions require rapid, reliable and secure two-way
transmission of large amounts of data. “We take what is similar to a
phonebook of streaming data out of the truck as it’s going down the
road,” said McQuade. And it’s not just for one truck, but for tens of
thousands of vehicles all across the country. From business-critical
performance data to student location, much of the transmitted
information is sensitive, so Zonar needed to ensure secure access
to a secure network. At the same time, the company wanted
customers to have flexibility in how they access the data. For example,
with the student-tracking solution, ZPass, Zonar is pushing data
right to parents’ smartphones.
Network reliability is another top priority as Zonar’s customers expect
the best. “Our customer retention rate is north of 98 percent, and we
intend to keep it that way,” said Oliver. From cost savings to regulatory
compliance, the data Zonar provides to customers plays a critical role
in the success of its customers’ businesses. “Our systems are used by
Fortune 100 companies to run their business processes. It can’t be
down,” McQuade said. “For elite trucking companies, the savings to
their fleet is sometimes as much as $1,000 per truck per month.”
Zonar has expanded rapidly in both size and reach, and shows no
signs of slowing down. “We’re growing at 61% over the last five or
seven years. Our growth rate is really staggering,” said McQuade. The
company has added thousands of devices at a time so Zonar needed
a network that could keep up, and scale up as needed. And the
company’s customers are growing as well. “A customer might one day
decide they’re going to pick up a new truck route or bus route and
drive into Canada,” said McQuade. A network with global capability and
responsive to exponential growth was necessary.
Behind the Wheel
Zonar chose AT&T to provide the connectivity for its M2M solutions.
With years of experience, global roaming reach, a large and dedicated
team of experts and state-of-the-art technology, AT&T is a leader in
M2M solutions.
After listening to Zonar’s needs, AT&T put together a solution using
a custom Access Point Name (APN) wireless connection to the AT&T
network and a highly secure IP-based connection to their backend
systems. This ensures that Zonar’s devices connect reliably to the
AT&T network, creating a truly private network that enables two-way,
real-time data communication between the in-vehicle devices and
Zonar’s in-office systems. It also provides redundant data paths and
failover capabilities to help meet Zonar’s high reliability requirements.
Access is managed through the Enterprise on-Demand (EOD) service
platform. This platform in effect puts Zonar behind the wheel by
providing a custom Web portal to directly manage its own data,
devices and AT&T services.
AT&T is also supporting Zonar’s migration to the expanded wireless
capabilities of the 3G network. Zonar is already looking ahead to 3G’s
new possibilities. In terms of application development, 3G has larger,
faster bandwidth to enable an increased range of services. “We’re one
of the first heavy-duty telematics companies to come to market with a
3G-based device,” said McQuade. “There’s a wide range of applications
that will come. Maybe a company president wants to send a short
message to all of his truck drivers who are scattered all over the
country. The 3G broadband connection opens that up.”
Responding to the Road
For Zonar’s customers, rapid communication of vehicle performance
data promotes greater fleet oversight. The on-board devices transmit
data to Zonar’s cloud. Zonar correlates this data with other performance
information and creates easy-to-understand reports, which are sent
to the fleet manager or directly to the driver over the same network.
“We give them the ability to drill into the data, but generally it’s just
a high-level report such as ‘slow down five miles an hour and you’ll
increase your fuel economy 22 percent,’” McQuade explained.
The custom APN provides reliable network access for increased data
security. “Only our servers can talk to our devices,” said McQuade. And
it’s a lot of devices – currently about 250,000 and growing. “We also
have the security of having a redundant connection into two AT&T data
centers,” said McQuade.
Case Study - Zonar Systems____________________________________________________________________________________________________________________ 2
“We have the ability to fully diagnose
what happens with the device through
the AT&T network.”
– Mike McQuade, Chief Technology Officer, Zonar Systems
“We take what is similar to a phonebook of
streaming data out of the truck as it’s going
down the road.”

The Enterprise on-Demand Web portal is easy to use. “I never hear
about it,” McQuade said. “There was a period last summer when we
were activating 10,000 to 12,000 units a month and nobody in our
operations ever had an issue with it. It just works.” Through the portal,
Zonar can activate devices, manage and track SIM card inventory,
change service plans and get usage alerts and detailed reports.
“We have the ability to fully diagnose what happens with the device
through the AT&T network,” said McQuade.
AT&T provides the scalability and wide reach Zonar needs. With
AT&T using the global standard for mobile phone networks (GSM),
Zonar’s devices will work the same in any country. The company is
already looking to expand its business to Europe, the Middle East, and
India. The global capability of the AT&T network through its roaming
arrangements also helps Zonar accommodate its customers’ own
route expansion. “Not only is it a global friendly technology, but the
network is massive and it’s continually being built out ahead of us,”
said McQuade.
On the Horizon
Zonar continues to grow, as it both innovates and responds to new
industry standards. Strict new emissions and compliance regulations
will eventually require all heavy-duty trucks to have electronic
on-board diagnostics systems. “The only way that trucking companies
are going to survive is to adopt technology to help them stay
compliant. The days of truck drivers maintaining paper logs are gone,”
said McQuade.
The AT&T commitment to investing in M2M is a commitment to Zonar’s
future. “They have never rested. Every time we turn around there’s
something new in the management or the tools,” said McQuade. When
Zonar runs into limitations, AT&T is right there to respond to its needs.
“Our growth rate has put us out there where the ice is thin, but we
always have AT&T to guide us and help us make changes. They’ve been
very good about putting senior management in the room to help chart
the way. They’ve really been a partner for growth,” McQuade explained.
Zonar is expanding its product offerings. Last year, the company
launched the 2020, a ruggedized tablet for use both on and off the
vehicle. In addition to providing applications for inspection, messaging,
navigation, driver behavior and hours of service, the 2020 allows
customers to customize the device and its applications. Zonar has
also started to talk with AT&T about application development with the
Mobile Enterprise Application Platform (MEAP). “If we use AT&T MEAP,
we can quickly stand up applications to solve business needs for our
customers,” said McQuade. “We’re excited about that for sure.”
As Zonar and its customers speed ahead, the future looks as bright and
inviting as a truck stop at night. As McQuade put it, “We just have to keep
showing up to work every day, keep executing and keep innovating.”
For more information contact an AT&T Representative or visit www.att.com/m2m.
Case Study - Zonar Systems____________________________________________________________________________________________________________________ 3
04/09/13 AB-2665
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, AT&T logo and all other AT&T marks contained herein are trademarks
of AT&T Intellectual Property and/or AT&T affiliated companies. All other trademarks are the property of their owners. Actual results
and your experience may vary from those described in this case study. Information and offers subject to change. Please contact your
sales representative for additional information.
Important Information
Coverage not available in all areas. Availability, security, speed, timeliness and uninterrupted use of service are not guaranteed.
Compatible device required. Additional hardware, software, services and/or network connection may be required depending
on selected solution. Potential benefits may vary by customer and with selected solution. Offers subject to change. Additional
restrictions apply. For additional information contact your AT&T account representative.
Scan this code
to learn more.
“Our growth rate has put us out there where
the ice is thin, but we always have AT&T to
guide us and help us make changes.”

Which Road Will You Take?
Dossier helps fleets of all types
and sizes improve productivity and
compliance.
We can help you improve your
maintenace practices while
reducing costs.
Tools like our PM Compliance
Dashboard and Daily Reminder
give your fleet manager a
performance scorecard at a glance.
Comprehensive reporting, analysis,
and lifecycle tools show you where
your money is going and how you
can optimize.
Fleet Asset Maintenance Management
Software and Solutions
www.arsenault.com • dossier@arsenault.com • 800.525.5256
© Copyright 2013 Arsenault Associates
Dossier drives continuous improvement in reliability
and efficiency while reducing total operating and
maintenance costs. Want to learn more about how
Dossier can help you? Contact us:
ARSENAULT
Associates
Since 1979
Dossier
POOR MAINTENANCE
BREAKDOWNS
HIGH COST
WASTED TIME
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DOSSIER SOFTWARE
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Now withZonar
Integration!

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