This document provides information about the speaker and their company JF Marketing. It discusses the speaker's background leading marketing teams for 20 years and their vision for JF Marketing to provide agile marketing support for small businesses. The speaker's expertise is in creating customer-centric and data-driven marketing organizations. It also outlines their approach to practical agile marketing through minimizing unnecessary work, breaking projects into smaller deliverables, and eliminating interruptions. Current projects at JF Marketing include an operational marketing process review, feasibility study, and traditional marketing strategies.

1. Common Desk Show and Tell
October 30, 2015

2. ABOUT ME
HOW I GOT HERE
Spent nearly 20 years leading teams with some of the nation’s most
prominent healthcare and technology companies.
When founding my company, JF Marketing, my vision was to create a
small, data-driven, agile marketing support agency that allows small
business to learn and grow the same way large businesses do.
My expertise is in creating a marketing-driven organization in both
behavior and culture
Exemplify customer-centric sales and support
Rely on relevant, measurable impact
Ensure cost control, reduction and avoidance
strategies

3. WHAT MAKES ME UNIQUE
PRACTICAL DEPLOYMENT OF AGILE
MARKETING
1. Minimize time spent on unnecessary overhead
 Excessive documentation, perfunctory meetings, or overly
formal protocols between stakeholders.
2. Break big projects into smaller deliverables
 instead of having to wait three months for a big project to be
delivered, smaller iterations of that project can be delivered
within days or weeks.
3. Eliminate interrupt-driven fire drills that sap
productivity
 At the end of each 2-4 week sprint, there’s an explicit
opportunity to rearrange priorities for the next sprint. In
exchange, the team is usually not interrupted while they’re in
the middle of a sprint.

4. HOW I SPEND MY TIME
MY CURRENT PROJECTS
Operational Marketing Process Review
 Having tremendous success generating new business, has historical issues
retaining clients
 We’re looking at operational processes that drive customers away and drain their
marketing budget
BizDev
 Feasiblity study on a small business potentially being launched in Shreveport, LA.
 Final deliverable is a SWOT analysis
Traditional Marketing
 Website and Social Media strategies
 Consistent messaging

5. Q & A