Jennifer Dong CV 2014
- 1. 2008
2007
2006
2009
2010
2013
2012
2011
Now
! 2013%Branding%–%Give%Me%The%Ball%
! 2013%Branding%–%Object%to%Desire%
! 2012%Branding%–%2012%NIKE%FesBval%of%Sports%
! 2012%Branding%–%2012%London%Olympic%
! 2012%Branding%–%NIKE+%
! 2011%Basketball%–%KOBE%VII%System%
! 2011%Branding%–%2011%NIKE%FesBval%of%Sports%
! 2011%Branding%–%Just%Do%It%N%Use%Sports%
! 2010%Basketball%–%KOBE%VI%Black%Mamba%
Product:
! 2010%Football%–%2010%World%Cup%Campaign%
! 2009%Basketball%–%Double%D.China%Tour%%
! 2008%Basketball%–%Summer%League%%
! 2008%Training%Women%–%Play%a%Sport%
Product:
! 2008%Apple%Campus%on%Xiaonei.com%
! 2007%Apple%QQ%pet%Campaign%
Product:
2014
! 2014%Magic%Box%(Released%in%2014%SXSW)%
! 2013%Video%Pockets%
! 2013%Social%DNA%
Product:)Innova.ons)
Intern
Media)
Execu.ve
Account)
Execu.ve
Account)
Manager
Digital)
Strategic)
Planning)
Manager
Digital)
Strategic)
Planning)
Director
Innova.ons)
Director
Powered1by1Innova8ve1JenD
JENNIFER)DONG’S))
CAREER)TIMELINE)
- 2. RESUME)
Curriculum(Vitae(
!
Name:! ! Jennifer!Dong! ! !
Gender:! ! Female!
Date!of!Birth:! ! 04/11/1984!
Marital!status:! !Married!with!child!
Mobile!Phone:! !+86!186E1639E2677!
EEmail:! ! fayray55@hotmail.com!
!
WWoorrkk((EExxppeerriieennccee(( (( (( (( ((
Apr/2013(–( ( ( Carat(Shanghai(
Innovations(Director( (
Lead!Innovations!teams!(Digital!and!O2O)!with!over!6!team!members!to!initial!and!develop!
innovation!products!cross!media!platform;!drive!digital!strategic!planning!and!innovation!
integration!for!existing!clients,!Mondelez!&!Club!Med!and!support!key!pitches.(
Special(innovation(products(released,(
! 2014!–!Magic!Box!(in!SXSW!2014,!Austin!Texas)!
! 2013!–!Video!Pockets!&!Social!DNA!
Winning(pitch(involved,(
BMW,!Ferrero,!Acer,!Club!Med,!Lego(
(
Jul/2012(–(Apr/2013( ( ( Mindshare(Shanghai(
Digital(Strategic(Planning(Director((NIKE(Team)(
Drive!digital!strategic!planning!(including!online,!mobile!and!SEM)!with!a!team!over!5!members!
and!provide!integrated!media!solution!to!client;!Explore!breakthroughs!on!top!online!players!
and!unexploited!relevant!platforms;!Initial!and!manage!annual!deal!with!key!media!partners.!
Special(projects(participated(in:(
! 2013!Branding/Basketball!–!Give!Me!The!Ball!
! 2013!Running!–!Object!to!Desire!
! 2012!Branding!–!2012!NIKE!Festival!of!Sports!
! 2012!Branding!–!2012!London!Olympic!–!Find!Your!Greatness!
(
Aug/2010(–Jun/2012( ( ( Mindshare(Shanghai(
Digital(Strategic(Planning(Manager((NIKE(Team)(
Lead!the!digital!media!planning,!budget!allocation!and!my!own!team!of!3!people!on!daily!
execution!independently;!Negotiate!campaign!spending!and!annual!contract!with!media!
vendors;!Collaborate!closely!with!internal!traditional!team!to!work!out!integrated!strategy.!
Budgets!managed!>!50!Million!RMB!annually!
Special(projects(participated(in:(
! 2012!Branding!–!NIKE+!
! 2011!Branding!–!2011!NIKE!Festival!of!Sports!
! 2011!Branding!–!Just!Do!It!E!Use!Sports!
! 2011!Basketball!–!Kobe!VII!System!
! 2010!Basketball!–!Kobe!VI!Black!Mamba!
!
Powered1by1Innova8ve1JenD
- 3. RESUME)
May/2009(–(July/2010( ( ( OgilvyOne(Shanghai(
Account(Manager((adidas(Team)(
Manage&a&team&of&2&executives&to&conceptualize&digital&plans/creative&idea&externally&with&
client&and&partner&agencies,&internally&with&planning,&creative,&consultant&and&production&
departments;&Present&digital&plans/&ideas&to&clients&and&negotiate&budget;&Put&strategy&and&
action&plan&decisions&into&action&and&maintaining&constant&contact&with&clients&
Special(projects(participated(in:(
! 2010&Football&–&2010&World&Cup&Campaign&
! 2009&Basketball&–&Dwight&Howard&&&Derrick&Rose&China&Tour& &
&
May/2008(–(May/2009( OgilvyOne(Shanghai(
Account(Executive((adidas(Team)(
Communicate&with&clients&&&partner&agencies&on&all&execution&issues;&coordinate&internal&
creative&&&production&departments&and&support&in&campaign&planning&
&
Jul/2006(–(Apr/2008( ( Profero(Shanghai(
Media(Executive((Apple(Team)(
Monitor&online&campaigns,&consolidate&reports&and&coordinate&with&media&vendors&on& &
daily&execution;&Support&to&draw&digital&interactive&plan.&
&
HHoonnoorr(( (( (( (( ((
2012 Winner&of&Best&Integrated&Campaign&(InQcompany)&
2012 Winner&of&MMA&2012&Q&Mobile&Campaign&
2012 Winner&of&Mindshare&Mee&Award&Creative&Category&(InQcompany)&
2007 Gold&Prize&of&Profero/Pla.Net&BOB&(InQcompany)&
2005 Prize&for&Excellence&in&China&College&Students&Advertising&Arts&Competition&
EEdduuccaattiioonn(( (( (( (( ((
09/2003—07/2007& Shanghai&University Bachelor’s°ree,&Advertising&
09/2000—07/2003& No.2&Secondary&School&Attached&to&ECNU&
& &
LLaanngguuaaggee(( (( (( (( ((
Chinese&(native);&English&(fluent)& &
Powered1by1Innova8ve1JenD