2. Aim
Using Media Language to establish meaning in your
work
Camera
MES
Editing
Sound
3. Semiotics
This is the process of meaning making - looking at
extracting meaning from signs and symbols.
Including: indication, likeness, metaphor and
symbolism.
It links with the study of linguists and we can apply it
to media language
4. Different Readings – links to
audience reception theories!
Hegemonic reading
Preferred reading
Use and gratifications
Look at Stuart Hall
http://www.slideshare.net/ncrafts84/stuart-hall-1980-
audience-reception-theory
5. Key Questions:
What was the intended meaning?
How was that reading constructed through Media
Language?
How clear was that meaning? How could it be clearer?
What alternative readings could be taken?
6. Task:
Complete the worksheet – choose any of your AS/A2 Projects
Be specific – give specific examples
What was the key meaning intended?
How effectively did camerawork create that meaning? 3 examples
How effectively did the editing create this meaning? – give 3
specific examples
How effectively did sound create the meaning ?– give 2 specific
examples
How effectively did MES create this meaning? – give 2 specific
examples
Following feedback what other readings were there? – link to
audience reception theories