PHRIND Process Manual

1
PROCESS M
ANUAL
by jennifer wu

54
4
8
12
16
30
40
BRAINSTORMING
LOGO
BUSINESS SYSTEM
PACKAGING
BRANDING
DESIGN ANALYSIS
TABLE OF CONTENTS

76
5
6
PRELIMINARY RESEARCH
BRAIN MAP
BRAINSTORMING PRELIMINARY RESEARCH
OBJECTIVE
The objective is to create a product packaging design
that combines aspects of biominicry, efficiency, stabili-
ty, and sustainability. The process breaks down to cre-
ating the logo, compiling a business system, and con-
structing a package for the product.
CONCEPTS
I came up with many different concepts playing around
with ideas of the honeycomb shape, the bee wings, the
chemical body structure, etc. I thought about what I
wanted in the design and tried to expand on what was
most important.
INSPIRATION
My inspiration came from my love of geometric jewel-
ry pieces and also the fact that I had sisters in my so-
rority allergic to bees. Their Epipens were always hard
to carry around all the time with you and bulky to keep
in your pocket.

98
BRAIN MAP
A brain map was constructed to help focus in on the
brand and the ideas to construct a better branding im-
age and a direction to head towards. Narrowing down
to the concept of a wearable epinephrine necklace, I
created a map to showcase the attributes most import-
ant to the company.

1110
LOGO DESIGN SKETCHES
Sketches were made to explore the different possibilites
for the medical necklace brand.
9
10
11
SKETCHES
DIGITAL MOCK-UPS
FINALIZED LOGO

1312
PANTONE 1215 C PANTONE 7509 C
PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C
LOGO PROTOTYPES
DIGITAL MOCKUPS
These are a few explorations I’ve come up with for the
logo. I decided on a 3D shape because it creates a nice
optical illusion and adds a dimensional quality to a flat,
planar icon.
As for colors, it was agreed upon that harsher contrasts
such as the logo prototype on the bottom left would
create more chaos and uneasiness to the user. The logo
is supposed to symbolize freedom, help, and beauty. It
is supposed to free the user of any fear of the outdoors
and of bees. In order to maintain this peaceful, calm
message, the logo needs to embody that. The colors
were finalized with example on the bottom right, hav-
ing a light mustardy yellow for the top and a tame,
tannish brown for the bottom.
PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C
FINALIZED LOGO
An implied 3 dimensional diamond acts as the front of
PHRIND. It is not only a diamond, but also a double
edge sword to play off the irony of combating a bee
sting with a needle. The lines on the logo represent the
strength in a bee’s horizontal stripes and the 3d aspect
plays off of a jewel’s form. It is beautiful and powerful.

1514
BUSINESS SYSTEM
13
14
15
LETTERHEAD
BUSINESS CARD
ENVELOPE
LETTERHEAD
The letterhead functions as a stationary for business
proposals, inquiries, letters, and communicating with
the client.
PAPER SIZE Paper size is the standard US
letterhead size 8.5” x 11”.
The letterhead will be printed
on Tycoon Beige Letterhead
which is inkjet and laser printer
compatible, acid and lignin free,
and has a 70 lb text stock.
PAPER TYPE
P H R I N D
sdf
123 Honeycomb St.
Davis,CA 95616
530-PHR-INDD
www.phrind.com
To Whom It May Concern:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sed lorem
consequat, accumsan elit nec, finibus tortor. Donec tempus, risus sed aliquam
vehicula, justo dui dapibus turpis, ut porta orci lectus sed ante. Suspendisse non
ultrices est. Phasellus lacinia bibendum sem. Etiam vestibulum, est at finibus
interdum, urna nisi auctor nunc, nec pellentesque felis orci ut ante. Aliquam
quis lectus venenatis, porttitor urna ac, dignissim turpis. Phasellus pulvinar
odio id efficitur feugiat.
Aliquam a magna eget elit venenatis venenatis. Integer sodales enim consecte-
tur fringilla tincidunt. Vestibulum nisl turpis, efficitur hendrerit mauris at,
suscipit tincidunt mauris. Nam sollicitudin justo eget erat luctus facilisis. Nunc
eu consequat enim, id fringilla nisl. Vestibulum tincidunt finibus nibh, at
vestibulum dolor vulputate quis. Pellentesque fringilla, lorem in aliquam
molestie, mi enim auctor nunc, laoreet suscipit risus lectus sollicitudin nisi.
Praesent quis odio vel massa lacinia tristique a ut urna. Fusce dapibus nulla
lacus, ac hendrerit dolor imperdiet eget. Sed semper quam eget auctor efficitur.
Praesent id mi tincidunt, fermentum felis vel, tempus eros. Integer fringilla
dolor lobortis interdum posuere. Cras orci lorem, malesuada non erat sodales,
auctor accumsan nunc. Cras ultricies, nisl eget tincidunt tincidunt, ipsum ipsum
lobortis odio, nec pellentesque ligula enim eu tortor. Morbi iaculis purus vitae
efficitur semper. Donec sed ante et lacus tristique mollis et nec quam. Vivamus
sed vestibulum neque. Ut id odio sit amet nisi auctor pretium a nec erat.
Suspendisse in libero et massa rutrum tempus. Ut auctor purus neque, sed
imperdiet justo blandit sagittis. Cras commodo commodo porta.
JENNIFER WU
founder

1716
BUSINESS CARD
The business card consists of the logo displayed at
a diagonal to hit the 90 degree angle of the card
perfectly in the middle. The same logo is mirrored on
the opposite side of the card along with the name of
our business and our information.
CARD SIZE Card size is standard US card size
3.5” x 2”.
The card will be printed on
Premium Luxe paper stock with
a blind deboss on the logo’s lines
and a 12pt thickness.
CARD TYPE
P H R I N D
123 Honeycomb St.
Davis, CA 95616
530-PHR-INDD
www.phrind.com
J E N N I F E R W U
founder
ENVELOPE
The envelope dares to be more on the artistic,
adventurous side, complete with the logo halved on
the envelope’s flap as well as a color block form for the
inside.
ENVELOPE SIZE Envelope size is standard US size
9.5” x 4.125”.
The envelope material will be
LUX-4860-07 (SKU) in Nude
with an 80 lb paper weight. Inside
of envelope will contain the logo
on LUX lining.
ENVELOPE TYPE
P H R I N Dsdf
123 Honeycomb St.
Davis,CA 95616
530-PHR-INDD

1918
PACKAGING
17
21
22
23
24
CASE STUDIES
SKETCHES
DIGITAL MOCK-UPS
MODEL MOCK-UP
FINALIZED PACKAGE
CASE STUDIES
Case studies were done to find inspiration for the
biomimicry of the project.

2322
SKETCHES
These were first drafts for the packaging. I explored
different shapes and sizes for a variety of options to
choose from.

2524
SOLID/METALLIC CARDSTOCK
CLEAR PLASTIC
bed can be carved from foam core
LOGO HERE
P H R I N D
detach click-on cap
here and inject
into knee
A
B
CE
F
A B E
nutritional facts
warnings
ingredients
Directions
website
phone number
address
C
PHRIND injects one 0.3 mg intramuscular
dose of epinephrine from epinephrine injection
1:1000 USP (O.3 mL).
Discard necklace attachment after use and contact us at:
530-PHR-INDD or at phrind.com for a new refill.
Instruction pamphlet included inside.
Pull down
P H R I N D
PHRIND is there to eliminate
the fear of the outside world.
A wearable, epinephrine necklace for
bee stings for portability, convenience, and safety.
P H R I N D
A wearable, epinephrine necklace for
bee stings for portability, convenience, and safety.
PHRINDinjects
one0.3
mgintramuscular
dose
ofepinephrinefrom
epinephrineinjection
1:1000USP(O
.3
mL).
Discard
necklaceattachmentafteruse
andcontactusat:
530-PHR-INDDoratphrind.com
foranew
refill.
Instructionpamphletincludedinside.
PH
RIN
D
A
wea
ra
ble,ep
inep
hr
ine
ne
ck
lace
fo
r
bee
stingsfo
rpor
ta
bility,co
nv
en
ienc
e,
and
sa
fety.
PULL
DOWN
PULL
DOWN
PULL
DOWN
WARNINGS:
- For allergic emergencies (anaphylacix) only.
- Replace if needle is bent or broken.
- Do not expose to extreme temperatures.
- Make sure necklace cap is secured
tightly before wearing.
- Make sure to read the instruction pamphet
before use.
FOR MORE INFORMATION:
Visit our website:www.PHRIND.com where you
can sign up for free refill reminders and get
connected with other PHRIND users.
ANY QUESTIONS?
Give us a call at 530-PHR-INDD during our
operating hours (Mon-Fri 8am-5pm PST)
Manufactured for Medical Bee Specialty
L.P.,Davis,CA 95618,by Honeys Associate
Tech,Inc.,Los Angeles,CA 90210,USA,a
company PHRIND is a registered
trademark of Medical Bee Specialty L.P.of
Davis,CA 95618 USA
© 2015 by Honey Associate Tech,Inc.
WARNINGS:
- For allergic em
ergencies
(anaphyla
cix) only.
- Do
not expose
to extreme temperatures.
- Make sure necklace
cap is secured
- Make sure to read
the instruction pamphet
before use.
FOR MOR
E INFORM
ATION:
Visit
our website:ww
w.PHRIND
.co
m wh
ere you
can sig
n up
for free refill reminders and get
connected with other PHRIND
users.
AN
Y QU
ESTIO
NS
?
Give us
a call at 530-PHR-INDD
during our
operating hours (Mon-Fri 8am-5pm
PST)
Ma
nufac
tured
for
Me
dic
al Bee Specialty
L.P.,Davis,CA
95618,by
Honeys Associa
te
Tech,Inc
.,Los Angeles,CA
90210,USA,a
comp
any PHRIN
D is a reg
istere
d
tradema
rk of Me
dic
al Bee Specialty L.P.of
Davis,CA
95618 USA
© 2015
by
Honey Associa
teTech,Inc
.
DIGITAL MOCK-UPS
I decided on a triangular product to mimic the overall
theme and style I have based around the logo. The
biomimicry is the bee’s stinger. The stinger is a vessel
to hold venom and the PHRIND package is a vessel to
hold the antidote.

2726
nutritional facts
warnings
ingredients
Directions
website
phone number
address
Pull down
PHRINDinjectsone0.3mgintramuscular
doseofepinephrinefrom
1:1000USP(O.3mL).
Discardnecklaceattachmentafteruseandcontactusat:
foranew
reﬁll.
PH
RIN
D
A
wearable,epinephrine
necklace
for
bee
stingsforportability,convenience,and
safety.
PULL
DOWN
PULL
DOWN
PULL
DOWN
WARNINGS:
before use.
FOR MORE INFORMATION:
ANY QUESTIONS?
Davis,CA 95618 USA
© 2015 by Honey Associate Tech,Inc.
WARNINGS:
before use.FOR MORE INFORMATION:
ANY QUESTIONS?
Davis,CA 95618 USA
© 2015 by Honey AssociateTech,Inc.
MODEL MOCK-UP
My first attempt explored the way the package could
be ripped open. It proved unsuccessful due to the
plastic front getting in the way and further revisions
were made to accomodate this constraint.

2928
PACKAGING
REPLACEMENT
The other competitor for PHRIND is the Epipen
which comes in a yellow box shown here. The pen
itself is surrounded by a bulky plastic tube with
instructions on the pen.

3130
FINALIZED PACKAGING
My final package fixed minor technical issues found
in the first prototype of the pacakge and changed the
layout of the opening. It would don a push tab that will
grant easy access to the necklace inside.
PHRINDinjectsone0.3mgintramuscular
doseofepinephrinefrom
1:1000USP(O.3mL).
Discardnecklaceattachmentafteruseandcontactusat:
foranew
reﬁll.
PH
RIN
D
A
wearable,epinephrine
necklace
for
bee
stingsforportability,convenience,and
safety.
PULL
DOWN
WARNINGS:
before use.FOR MORE INFORMATION:
ANY QUESTIONS?
Davis,CA 95618 USA
© 2015 by Honey AssociateTech,Inc.
PUSHTAB
INWARD

3332
BRANDING
31
32
33
ABOUT THE COMPANY
PRODUCT SPECIFICATIONS
MARKETING
ABOUT THE COMPANY
NEEDS
Bees, an insect which pollinates our flowers and brings
honey to our tables, coexist with humans in the city,
suburbs, and countryside. Because of their abundant
population size and close proximity to us, the possibili-
ty of getting stung by one is unsurprisingly high. This
creates a huge risk for those allergic to their venom
and could cause the individual to develop anaphylaxis
(a lethal body reaction). Currently on the market, most
products available for patients allergic to bee stings
come in the form of a bulky, pen-like container (EpiP-
en) or an expensive, talking box (Auvi-Q). These are
inconvenient to carry around all the time and are not
easily stored.
OBJECTIVE
The objective is to market a necklace containing
enough epinephrine to save an individual from anaphy-
laxis until the paramedics arrive. The necklace should
be light-weight, made of recyclable plastic, contains
a needle that is securely hidden but can be activated
upon request, and the epinephrine should be replaca-
ble whenever it is used. This will not only reduce the
amount of material epinephrine pens waste with pens
being disposed of after every use. In order to market
this necklace, a clean and calming branding strate-
gy should be made. It is a jewelry piece, but it is also
placed in a professional, medical setting where it must
be promising for a doctor to recommend or prescribe to
a patient. It should also reduce a carbon footprint made
by its competitors by using replacable capsules made
of recycled plastic and a packaging that uses minimal
amount of material.
BACKGROUND
PHRIND is a jewelry-medical company that creates
wearable doses of epinephrine. It is meant to be worn
by those who are lethally allergic to bee stings and is
meant to act as a fashionable piece that is added seam-
lessly and beautifully to any outfit. The necklace has a
small, but potent amount of epinephrine encapsulated
in a light-weight, portable container to curb a patient
over until the paramedics arrive.
AUDIENCE
The targeted audience is women ages 16+.
High school girls
Travelers/explorers/cosmopolitans
Collegians
Young-preppy women
middle to upper middle class

3534
PRODUCT STRATEGY
This project’s marketing campaign will consist of
marketing the necklace to hospitals and pharmacies
with informative brochures and posters, creating
a magazine ad for health and wellness/medical
magazines, and creating a website for a larger
advertising market. Further steps would be to create
promotional items such as shirts, pens, and tote bags
for medical conventions/expos just to get the name out
there.

3736
MAGAZINE
Magazine ads will be placed inside medical and health
magazines to draw in a specific demographic.
a wearable, epinephrine necklace
for those allergic to bee stings.
P H R I N D
check us out:
PHRIND.com
POSTERS
Posters will be hung around medical buildings,
in shopping malls, and on bulletin boards to raise
awareness.

3938
APP/WEBSITE
A website acts as the official store front to PHRIND,
making it easily accessible for clients and easily
reachable across a broad market.
An app makes it easy for wearers to refill their
prescription, find a location/pharmacy for easy
pickup, contact info and messaging for good client
communication, and a place to shop for different
PHRIND accessories.
PROMOTIONAL ITEMS
Promotional items will be given out at conventions,
medical expos, and even college campuses to spread the
brand name and logo.

4140
DESIGN ANALYSIS
Introduction
The purpose of the project was to create and design a package
encompassed by a fictional company we make up. It is meant to re-
design a current product’s packaging found in a store or supermarket
while keeping in mind about the biomimicry of the package to combat
the traditional box shape. I wanted to create a new idea for the Epipen,
a device that injects epinephrine into patients who’ve been stung by a
bee and are allergic to them.
Problem Statement
The Epipen is bulky and not easy to carry around, so I thought
I’d create a necklace version of it for easy handling and reduce the
amount of material needed to not only make the necklace but also the
package. It will be worn around the neck and will be able to be pulled
off to be injected into the patient. It is meant to eliminate the fear of the
outdoors with it’s light-weightness, convenience, and portability.
Objectives
Steps were taken to figure out the marketing audience, the com-
petition, and the actual construction of this product. It takes around
0.3mg of epinephrine to help curb a stung patient until the paramedics
arrive. The Epipen is surrounded by a rather large and bulky plastic
exterior that could be eliminated and reduced down with the right
technology to push the liquid down. Marketing audience would be the
upper middle class, females from teenage years and up. It is not only a
medical device but also a fashion statement. The targeted demograph-
ic helped shape the logo and design of the company itself, as it was
compared to other jewelry brands targeting similar audiences such as
JewelMint.
Methodology
1. Research packaging ideas in relation to biomimicry and find inspira-
tion through case studies.
2. Create a brain map of what your company should embody, trace key
elements to what you want the logo to represent, and come up with sev-
eral mock-ups using basic shapes and examples as your guide.
3. With the logo, logo name, mission statement, and case studies fin-
ished, encompass the company’s vision in it’s packaging by coming up
with sketches and prototypes.
4. Expand on the company’s hold by creating a business system and
graphic standard to strengthen its marketable image.
5. Finalize the product after many trial and errors of previous attempts
and mock-ups
6. Capture every step/process made for this project in a reflective process
manual.
Evaluation
While the necklace itself is just a vision and cannot be fully devel-
oped into a working product without extensive research, time, and help
from many engineers, doctors, and skilled craftsmen needed in this field,
the goal/vision of the packaging was met and the logo/branding stays
consistent throughout the project. The dimensional, minimal look of the
diamond that makes up the logo is not lost or muddled during the en-
tire exploration process and is even carried out into the business system,
graphic standard, and packaging.
Project Summary
Overall, the major constraints were heavily fictional. Figuring out
the right size for a necklace and the inner workings on it was hypothe-
sized from the surface-based research I was able to conduct. However, I
do believe it is possible to construct once the technology and movement
towards it is there. The packaging came to me rather easily because I
knew I wanted it to be minimal, small, and not wasteful of space and
material. The triangle was the perfect solution because it resembles the
stinger (the vessel of the poison) and plays off the irony that it holds the
antidote. This parallels the ironic double-edged sword the logo plays off
of as well. It is also the perfect triangle, so you could arrange 7 of them to
create a honeycomb hexagon.

PHRIND Process Manual

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (11)

Similar to PHRIND Process Manual

Similar to PHRIND Process Manual (20)

Recently uploaded

Recently uploaded (20)

PHRIND Process Manual