Astra spotlight pp_ttemplate_final v5a
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Presentation to ASTRA Spotlight conference
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Astra spotlight pp_ttemplate_final v5a
- 2. 2 PETER JENETSKY GENERAL MANAGER CONTENT STRATEGY & MARKETING Presented by Peter Jenetsky :: 18 October 2011
- 3. “WE ARE ON THE CUSP OF UNPRECEDENTED CONSUMER ACCESS TO PREMIUM CONTENT- BOTH CURRENT AND PAST SEASONS’ TV PROGRAMS ALONG WITH ARCHIVED NEW-RELEASE MOVIES” WILL RICHMOND Presented by Peter Jenetsky :: 18 October 2011
- 4. CHANNEL DEMOGRAPHICS Presented by Peter Jenetsky :: 18 October 2011
- 5. COMMISIONED CONTENT Presented by Peter Jenetsky :: 18 October 2011
- 6. Male targeted, 25 – 54 Narrative comedies and dramas series THE CHANNELS WE Shorter seasons (6 – 10 part) Generally ½ hour format COMMISSION FOR Teen / tween audience led programming Action / adventure / coming of age stories Broad based prime time family dramas currently not being undertaken by STV or FTA broadcasters Presented by Peter Jenetsky :: 18 October 2011
- 7. LONG FORM SERIES [ Presented by Peter Jenetsky :: 18 October 2011
- 8. LONG FORM SERIES $13M investment. Fully funded by Movie Network Channels A programming and marketing platform for FMC and FOXTEL & AUSTAR Genuine multi-platform initiative creating a vehicle for audience engagement across a variety of platforms Presented by Peter Jenetsky :: 18 October 2011
- 9. LOCALLY PRODUCED ENTERTAINMENT CONTENT Presented by Peter Jenetsky :: 18 October 2011
- 10. CREATE CONTENT THAT ENGAGES WITH AUDIENCES Presented by Peter Jenetsky :: 18 October 2011
- 11. EXTEND OUR VOICE TO THE 70% OF AUSTRALIANS THAT DON’T HAVE STV Presented by Peter Jenetsky :: 18 October 2011
- 12. WHERE DOES ONLINE VIDEO & SOCIAL MEDIA FIT INTO OUR BUSINESS? Presented by Peter Jenetsky :: 18 October 2011
- 13. SOCIAL MEDIA & ONLINE VIDEO PLATFORMS 3rd PARTY SITES Presented by Peter Jenetsky :: 18 October 2011
- 14. CREATE CONTENT THAT ENCOURAGES BRAND DISCOVERY & CONTENT SHARING Presented by Peter Jenetsky :: 18 October 2011
- 15. EMBRACE CONSUMER BEHAVIOUR PLATFORM POLYGAMY Presented by Peter Jenetsky :: 18 October 2011
- 16. MULTIPLATFORM CONTENT TO CREATE SALES & MARKETING OPPORTUNITIES Presented by Peter Jenetsky :: 18 October 2011
- 17. “IF WE ARE CURIOUS AND BREAK SOME “DIGITAL DIDN'T WEAKEN RULES AND THE POWER OF TELEVISION. ENCOURAGE THE IT UNLEASHED IT. WE'RE HUMAN DESIRE TO GIVING PEOPLE MORE GRAVITATE TO QUALITY AND OPTIONS THAN ORIGINAL IDEAS, TV EVER BEFORE, AND THEY'RE WILL TRULY THRIVE.” RESPONDING.” KEVIN REILLY ANNE SWEENEY FOX NETWORKS DISNEY / ABC Presented by Peter Jenetsky :: 18 October 2011
- 18. CONTENT DISCOVERY [ [ Presented by Peter Jenetsky :: 18 October 2011
- 19. COMMISSIONED 92864 views MULTIPLATFORM CONTENT Competition Winner Mollusks Livin with Steve Presented by Peter Jenetsky :: 18 October 2011
- 20. Presented by Peter Jenetsky :: 18 October 2011
- 21. LAUNCHED NOVEMBER 2010 4 CHANNELS MNC ON YOUTUBE 3.5 MILLION VIEWS 7000 SUBSCRIBERS Presented by Peter Jenetsky :: 18 October 2011
- 22. USING SOCIAL & VIDEO PLATFORMS Presented by Peter Jenetsky :: 18 October 2011
- 23. Engaged, targeted audience of loyal fans MNC ON FACEBOOK Combined audience 67,626 and rising Presented by Peter Jenetsky :: 18 October 2011
- 25. CONSPIRACY 365 MULTIPLATFORM Presented by Peter Jenetsky :: 18 October 2011
- 26. EVOLVE AND EMBRACE
- 27. INNOVATE & EXPERIMENT Presented by Peter Jenetsky :: 18 October 2011
- 28. BRAND & CONTENT DISCOVERY Presented by Peter Jenetsky :: 18 October 2011
- 29. COMMISSIONED CONTENT CONENT HAS FOREVER CHANGED IT WILL NO LONGER FIT IN THE CONTAINERS OF THE PAST
- 31. PETER JENETSKY GENERAL MANAGER, CONTENT STRATEGY & MARKETING Twitter: @peterjenetsky www.mnc.tv CONENT www.youtube.com/mnctv www.facebook.com/mnctv www.facebook.com/movieextrawebfest www.facebook.com/conspiracy365 Presented by Peter Jenetsky :: 18 October 2011