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Service Design Network Global Conference 2015
New York
SATU MIRA HEIKKI
(Experience) prototyping is a medium to
• understand design challenges, empathize emotionally
• explore solution ideas and...
10 min: introduction + warm up
40 min: hands-on working
- 15 min current scenario & filming
- 15 min prototyping & filming...
SINCO-bodystorming
group 1
SINCO-bodystorming
group 2
Paper prototyping
1) Form a circle with your group.
2) Think by yourself a minute, an taxicab
experience, where you have faced strong feelin...
http://mochadad.com/2009/10/taxicab-confessions-somali-in-canada/
SCENARIO
Taxicab service
SINCO-
bodystorming
group 1
Paper
prototyping
Travelling in a unknown city.
Roles:
Taxi driver PAT, 65
PHILIP, dad, 45
KAT...
DG 1 in SINCO-
bodystorming 1
DG 3 in paper
prototyping
Documentary
from the actors
point of view
DG 2 in SINCO-
bodystorm...
MOVIE PREMIÈRE
Send a link to your Documentary film via feedback.sinco.fi
The best Service Design Movie and the best Documentary film wil...
satu.miettinen@ulapland.fi
heikki.tikkanen@ulapland.fi
mira.alhonsuo@ulapland.fi
University of Lapland | www.ulapland.fi
S...
Making a Service Design Movie - Satu Miettinen, Heikki Tikkanen & Mira Alhonsuo, University of Lapland
Making a Service Design Movie - Satu Miettinen, Heikki Tikkanen & Mira Alhonsuo, University of Lapland
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Making a Service Design Movie - Satu Miettinen, Heikki Tikkanen & Mira Alhonsuo, University of Lapland

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DAY ONE – OCT 2nd 2015 at Global Service Design Conference NYC
WORKSHOP / /

more info at: http://bit.ly/1Kth6K1

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Making a Service Design Movie - Satu Miettinen, Heikki Tikkanen & Mira Alhonsuo, University of Lapland

  1. 1. Service Design Network Global Conference 2015 New York
  2. 2. SATU MIRA HEIKKI
  3. 3. (Experience) prototyping is a medium to • understand design challenges, empathize emotionally • explore solution ideas and personally understand their potential quickly • involve and activate stakeholders in co-creation • Proceed towards solution-oriented thinking (vs. problem-oriented discussion) Video is a medium to: • communicate the identified challenges to the others • summarize the core value of the potential solutions • convey emotional aspects (image, sounds) • sell the idea and raise enthusiasm
  4. 4. 10 min: introduction + warm up 40 min: hands-on working - 15 min current scenario & filming - 15 min prototyping & filming - 10 min editing 10 min: reportering/documenting time 15 min: movie première & short discussion
  5. 5. SINCO-bodystorming group 1 SINCO-bodystorming group 2 Paper prototyping
  6. 6. 1) Form a circle with your group. 2) Think by yourself a minute, an taxicab experience, where you have faced strong feelings. When the minute end, present the feeling like a pantomime snapshot. The snapshot time takes 10 secends.
  7. 7. http://mochadad.com/2009/10/taxicab-confessions-somali-in-canada/ SCENARIO Taxicab service
  8. 8. SINCO- bodystorming group 1 Paper prototyping Travelling in a unknown city. Roles: Taxi driver PAT, 65 PHILIP, dad, 45 KATE, mom, 40 HENRY, boy, 6 LISA, daughter, 3 Travelling in a unknown city. Roles: Taxi driver ALAN,19 MARK, business man, 59 TINA, business woman, 45 SAM, man, 38 SANDRA, assistant, 28 2 observer/analyst 2 prototyping experts 2-3 film makers 2 observer/analyst 2 prototyping experts 2-3 film makers SINCO- bodystorming group 2 Travelling in a unknown city. Roles: Taxi driver RODRIGUE, 43 JAMES, student, 24 ANITA, student, 25 TREVOR, entrepreneur, 28 EMILY, unemployed,30 1-2 set and visuals experts 1-2 prototyping experts 2-3 film makers
  9. 9. DG 1 in SINCO- bodystorming 1 DG 3 in paper prototyping Documentary from the actors point of view DG 2 in SINCO- bodystorming 2 Documentary from the actors point of view Documentary from the actors point of view Documentary from the film group point of view Documentary from the film group point of view Documentary from the film group point of view ”Workshop News!” (e.g.Vox populi) ”Workshop News!” (e.g.Vox populi) ”Workshop News!” (e.g.Vox populi)
  10. 10. MOVIE PREMIÈRE
  11. 11. Send a link to your Documentary film via feedback.sinco.fi The best Service Design Movie and the best Documentary film will be rewarded.
  12. 12. satu.miettinen@ulapland.fi heikki.tikkanen@ulapland.fi mira.alhonsuo@ulapland.fi University of Lapland | www.ulapland.fi Service Innovation Corner | www.sinco.fi

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