1. The Art Of Story Telling
“The art of STORY Telling”
Haveyou ever found yourself in business thinking?
“How do I get this message across?”
Or
“Why are my team, friends or family not quite understanding what it is I am communicating.”
“What can I do different? What can I say?”
Overthe years I have been to many business seminars, conferences, monthly meetingsand I am sure
you like me can empathise when the time comes after a long day,maybe you commuted there that
day and late in the afternoon you have thethoughts of ‘when will this meeting end?’and you become
eager to escape and get away.
RichardBandler (Co-founder) of NLP states:
“The meaning of anycommunication is the response you get”
Five Minute CHALLENGE:
Five Minute CHALLENGE:
• Stopand close you eyes and remember your favorite film.
• Visualizethe cinema screen, the colors, and the vibrancy, the feeling of excitement.
• Hearall the associated music with the film, the soundtrack.
• Rememberhow you felt.
Asyou recalled the movie, have you considered what it is about the movie thatallowed you to recall it?
• ThePlot
• TheStory Line
• TheCast
• TheAction
Thesecret to a good story is the ability to illicit emotional responses in theimagination of the listener.
Ihave found there are 7 key principles to the ‘art of telling astory’
1. Decide on your topic, what is going to be about?
2. Who is your audience? Who is it for?
3. Write it in about 12-15 sentences.
4. Use imaginative words
a.Visual language
b.Auditory language
c.Kinesthetic language
5. Practice
6. Re-write it in three forms
a.Short version
b.Medium version
c.Long version

2. 7. Share it with others
APPLICATION:
• Inyour next team meeting include a story to demonstrate a point or message toyour team and notice
the effect it has and how engaged your team are with themessage.
• Withyou children teach them a life lesson through a story.
• Sharea story with a loved one.
If you would like support or more help with this skill area visit www.stratagemplus.co.uk and contact
one of the team we would love to help more.
Stratagem + Ltd 2009
seminaire de team building