1. Jeffrey Medina… DRIVING GROWTH THROUGH INNOVATION, LEADERSHIP AND VALUE
14807 Keese Dr ● Whittier, CA. 90604 ● jeff@jeffreymedina.com ● 562-881-7202
A History of Leading and Business Transformations
 Implemented Salesforce CRM Sales and Service cloud
platform globally. Architected multiple CRM systems and
data silos into one unified platform and process.
 Implemented a global finance platform. Migrating
multiple ERP systems into one platform.
 Implemented Marketo Marketing Automation platform
& accelerated Marketing’s abilities.
 Migrated Condusiv’s COLO to a virtualized Rackspace
hybrid cloud environment. Cut costs in half, reduced
physical footprint 88% & eliminated technology refresh
cycle costs.
 Virtualized the internal data center, reducing CAPEX
over 90% & introduced high availability.
 Implemented EDI via BizTalk allowing partners to place
sales orders directly into our CRM system. Increased
order accuracy and reduced overhead.
 Automated contract and subscription renewal,
notification and order processing. Significantly reduced
overhead and increased revenue.
 Created an online partner portal integrated with
Salesforce, reduced Salesforce cost in half.
 Started B2C by building a proprietary & integrated multi-
currency ecommerce system and grew revenue to over
15% of total worldwide revenue generating over $40
million in extra revenue.
 Changed method of product distribution from physical
to digital. Significantly reducing costs and overhead.
 Lead effort to become PCI DSS compliant & fended off
DDoS attacks.
 Automated tax calculation, compliance and remittance.
US Sales Tax, CA VAT, EMEA VAT.
 Lead a large-scale data cleanup project, increased
application performance and employee production.
 Consolidated our global web presence and reduced
costs over 50%.
 Implemented cloud unified communication, email,
BVOIP & multi-point H.323/SIP video conferencing.
Increasing communication and collaboration.
Creating Business Value
a $40 Million Ecommerce portal
and line of business. Grew the
operations over 15% of WW sales w/YOY growth.
the IT organization as
strategic business partner
by creating the highest value initiatives. Deployed
Office 365, SaaS and cloud computing as the
foundation for an all-inclusive global standardized
innovative service model.
global business blueprint and
carried out rollouts across
global regions covering 63 countries-completed
programs within budgetary and time constraints
with 57% greater benefits than planned.
company profitability over $750K
annually through contract
negotiations, process improvements, cloud
initiatives and server consolidations.
CAREER AT A GLANCE
Started
Positioned
Designed
Grew
DYNAMIC RESULTS