Jeff Nock of Prescient Consulting on New Product Development

•Download as PPTX, PDF•

3 likes•580 views

Jeff Nock shares that challenging times there are often the best times to launch new companies and products. In 2008-2009 Uber and Airbnb were launched. This presentation covers some new product development basics as you consider your new product launch. Topics covered include Alexander Osterwalder's Business Model Canvas, Steve Blank's thoughts on Minimum Viable Product, customer discovery, customer personas, competitive analysis, product market fit and customer segments.

Business

NEW PRODUCT DEVELOPMENT
PRESENTER:
JEFF NOCK
FOUNDER & CEO
PRESCIENT CONSULTING

WE NEED TO ADDRESS SOME
FUNDAMENTAL QUESTIONS:
• PRODUCT MARKET FIT
• WHAT ARE YOU BUILDING AND FOR WHO?
• MINIMUM VIABLE PRODUCT
• COMPETITION
• IS ANYONE ALREADY MEETING THIS NEED? HOW? WHAT ARE
THOSE LIMITATIONS
Jeff Nock

PRODUCT MARKET FIT:
WHAT ARE YOU BUILDING AND FOR WHO?

VALUE PROPOSITION
• STEVE BLANK BUSINESS MODEL CANVAS VALUE PROPOSITION VIDEO
• HTTPS://WWW.YOUTUBE.COM/WATCH?V=JZN6CUIEUOQ&LIST=PLW540WQ5
KAY866M6A6XI7KOWE_AH7IS4M

VALUE PROPOSITION CANVAS:
SYSTEMATIC WAY TO EVALUATE PRODUCT MARKET FIT
Jeff Nock

THE PROCESS
• DECOMPOSE VALUE PROPOSITION & CUSTOMER SEGMENTS
• MAKE HYPOTHESES
• TEST YOUR HYPOTHESES
• IS THERE A FIT?
• REASSESS YOUR HYPOTHESES
Minimum Viable Product Persona/Archetype
Jeff Nock

THE VALUE PROPOSITION
Minimum Viable
Product
Jeff Nock

CUSTOMER DISCOVERY FOR VALUE PROPOSITION
• COMPETITION: WHAT DO CUSTOMERS DO TODAY?
• TECHNOLOGY / MARKET INSIGHT: WHY IS THE PROBLEM
SO HARD TO SOLVE?
• MARKET SIZE: HOW BIG IS THIS PROBLEM?
• PRODUCT: HOW DO YOU DO IT NOW?
Jeff Nock

TYPES OF VALUE PROPOSITIONS
Technical Insight Market Insight
Smaller
More Efficient
Faster
Simpler
Lower
cost Better
Bundling
Better
Branding
Better
Distribution
Jeff Nock

DEFINE MINIMUM VIABLE PRODUCT
• FIRST, TEST YOUR UNDERSTANDING OF THE PROBLEM (PAIN)
• NEXT TEST YOUR UNDERSTANDING OF THE SOLUTION (GAIN)
• PROVES THAT IT SOLVES A CORE PROBLEM FOR CUSTOMERS
• THE MINIMUM SET OF FEATURES NEEDED TO LEARN FROM EARLY
EVANGELISTS
- INTERVIEWS, DEMOS, PROTOTYPES, ETC.
- AVOID BUILDING PRODUCTS NOBODY WANTS
- MAXIMIZE THE LEARNING PER TIME SPENT
- LOTS OF EYEBALL CONTACT
Jeff Nock

THE ART OF THE MVP
• A MVP IS NOT A MINIMAL PRODUCT
• “BUT MY CUSTOMERS DON’T KNOW WHAT THEY WANT!”
• AT WHAT POINT OF HEARING “I DON’T GET IT!” WILL WE
PIVOT?
Jeff Nock

THE CUSTOMER SEGMENT
Customer Persona/
Archetype
Jeff Nock

CUSTOMER SEGMENT/TARGET MARKET
• STEVE BLANK BUSINESS MODEL CANVAS CUSTOMER SEGMENT VIDEO
• HTTPS://WWW.YOUTUBE.COM/WATCH?V=YLMZYWHUUPE&LIST=PLW540WQ5
KAY9XCIUXJJCBAKIDK-6ZCHO3
Jeff Nock

TARGET MARKET CUSTOMER DISCOVERY
• DEMOGRAPHICS: AGE/SEX/INCOME LEVEL/NICHE
• HOW DO YOU FIND PEOPLE IN YOUR TARGET MARKET
• COMMUNITY
• SECONDARY RESEARCH (GOOGLE ETC)
• COLD EMAILS WARMER CUSTOMER DISCOVERY CALLS
• INDUSTRY ASSOCIATIONS
• MENTORS
• NETWORKING
Jeff Nock

COMPETITION
• THERE ARE ALWAYS COMPETITORS!
• DIRECT COMPETITORS
• FORD VS GM
• INDIRECT COMPETITORS
• FORD VS UBER
• FORD VS SUBWAYS-PLANES
• FUTURE DISRUPTORS
• FORD VS TESLA
• NEED TO EDUCATE?
• SELF DRIVING CARS?
Jeff Nock

CUSTOMER PERSONA/ARCHETYPE
Market Type
Jeff Nock

Recently uploaded

RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF

CaitlinCummins3

Building Moonshots In today's rapidly evolving world, many industries have experienced disruption or are on the cusp of one. While organisations often discuss the importance of innovation and disruption for growth, it's not uncommon to find ourselves defaulting to familiar patterns and maintaining the status quo. To thrive amidst this change, businesses of all sizes must adopt strategic foresight not as an option but as an essential strategy. Developing strategic foresight enables organizations to anticipate and proactively respond to future challenges, ensuring they remain adaptable and resilient in an ever-changing landscape. By moving beyond "business as usual" thinking and embracing innovative approaches, companies can position themselves for long-term success.

Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf

Innomantra

Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...

BabaJohn3

HAL Financial Performance Analysis and Future Prospects

Rajesh Gupta

Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.

daisycvs

Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx

Texas Flange

Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf

AgusHalim9

PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR

doktercalysta

Elevate Your Online Presence with SEO Services

HaseebBashir5

ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...

brennadilys816

**欢迎使用 Twitter 账号批发（自助购买网址：top233.com）** 我们的平台为您提供了一个便捷高效的方式来批量购买 Twitter 账号。无论您是需要扩大您的社交媒体影响力，还是需要为您的业务创建多个帐户，我们都能满足您的需求。我们的账号经过严格筛选，确保质量和活跃度。您可以选择购买不同类型的账号，包括个人账号、企业账号和验证账号。我们的自助购买流程简单易用。您只需选择您需要的账号类型、数量和付款方式，即可立即获得您的账号。我们提供 24/7 客户支持，如果您有任何疑问或需要帮助，请随时与我们联系。立即访问 top233.com，开始批量购买 Twitter 账号，提升您的社交媒体影响力！

(推特）Twitter账号批发(自助购买网址🎉top233.com🎉)

vkck账号【官方网址🎉top233.com🎉】slideshare 发帖软件

How to refresh to be fit for the future world

Chris Skinner

Raising capital is a pivotal process for any startup. This document outlines the vital phases every entrepreneur must navigate to transform an idea into a flourishing business. This resource provides a clear, detailed map of the funding landscape, from early angel rounds to the final stages before an IPO. Key Highlights from the Document: 1) Pre-Seed and Seed Funding: These initial stages are crucial for getting your startup off the ground, focusing on proving your concept and building a minimum viable product (MVP). 2) Series A to C Funding: As startups progress, funding rounds grow larger and focus shifts from proving viability to scaling the business, enhancing market share, and possibly even preparing for global expansion. 3) Bridge and Mezzanine Financing: These less common but crucial stages provide the necessary capital to bridge gaps between major funding rounds or prepare for a public offering. 4) IPO: The ultimate goal for many startups, going public opens new avenues for capital and provides liquidity for early investors.

Stages of Startup Funding - An Explainer

Alejandro Cremades

بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf

omnme1

Your Work Matters to God RestorationChurch.pptx

Os Hillman

Navigating the seed funding landscape can be complex and demanding. Thanks to insights from Steve Schlafman of RRE Ventures, their detailed presentation sheds light on this critical phase of startup development. Key Points from the Presentation: 1) Sources of Seed Capital: Explore diverse funding sources from venture capital to angel investors and learn how to leverage them effectively. 2) Preparing for the Pitch: Understanding what investors look for in a seed stage startup is crucial— from traction and product to team dynamics. 3) The Pitch Itself: Learn how to create FOMO (Fear of Missing Out) among investors and how to convey your startup's value compellingly. 4) Post-Pitch Strategy: Discover what steps to take after your pitch to maintain momentum and secure funding.

Raising Seed Capital by Steve Schlafman at RRE Ventures

Alejandro Cremades

Hyundai capital 2024 1q Earnings release

irhcs

stock price prediction using machine learning

gauravwankar27

Powerpoint showing results from tik tok metrics

CaitlinCummins3

1Q24_EN hyundai capital 1q performance

irhcs

Recently uploaded (20)

RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF

Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf

Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...

HAL Financial Performance Analysis and Future Prospects

Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.

Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx

Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf

PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR

Elevate Your Online Presence with SEO Services

ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...

(推特）Twitter账号批发(自助购买网址🎉top233.com🎉)

How to refresh to be fit for the future world

Stages of Startup Funding - An Explainer

بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf

Your Work Matters to God RestorationChurch.pptx

Raising Seed Capital by Steve Schlafman at RRE Ventures

Hyundai capital 2024 1q Earnings release

stock price prediction using machine learning

Powerpoint showing results from tik tok metrics

1Q24_EN hyundai capital 1q performance

Featured

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Project for Public Spaces & National Center for Biking and Walking

Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

DevGAMM Conference

Barbie - Brand Strategy Presentation

Erica Santiago

According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Saba Software

This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages. 00:00 Introduction to C 1:42-History of C language Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. 2:48-Importance and unraveling the powerful capabilities of C, The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture. 3:56-C's cutting-edge features The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen. 6:35-The popular real-world applications of C -UNIX operating system -google file system -Mozilla -Graphical user interface 8:30-The advantages and disadvantages of C 10:34-The popular IT companies and their domains that employ C · MasterCard · IBM · Flipkart · Dell · Twitter · GitHub and twitch 11:09-First c program. 🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f... ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list... #IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. ✅What is C++ Programming? C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations. ✅C++ Career Prospects: With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack

Introduction to C Programming Language

Simplilearn

Featured (20)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Barbie - Brand Strategy Presentation

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Introduction to C Programming Language

Jeff Nock of Prescient Consulting on New Product Development

1. NEW PRODUCT DEVELOPMENT PRESENTER: JEFF NOCK FOUNDER & CEO PRESCIENT CONSULTING

2. BUSINESS MODEL CANVAS (CREDITS TO ALEXANDER OSTERWALDER & STEVE BLANK) Jeff Nock

3. WE NEED TO ADDRESS SOME FUNDAMENTAL QUESTIONS: • PRODUCT MARKET FIT • WHAT ARE YOU BUILDING AND FOR WHO? • MINIMUM VIABLE PRODUCT • COMPETITION • IS ANYONE ALREADY MEETING THIS NEED? HOW? WHAT ARE THOSE LIMITATIONS Jeff Nock

4. WHAT WE USUALLY SEE… Jeff Nock

5. PRODUCT MARKET FIT: WHAT ARE YOU BUILDING AND FOR WHO?

6. VALUE PROPOSITION • STEVE BLANK BUSINESS MODEL CANVAS VALUE PROPOSITION VIDEO • HTTPS://WWW.YOUTUBE.COM/WATCH?V=JZN6CUIEUOQ&LIST=PLW540WQ5 KAY866M6A6XI7KOWE_AH7IS4M

7. Jeff Nock

8. Jeff Nock

9. VALUE PROPOSITION CANVAS: SYSTEMATIC WAY TO EVALUATE PRODUCT MARKET FIT Jeff Nock

10. THE PROCESS • DECOMPOSE VALUE PROPOSITION & CUSTOMER SEGMENTS • MAKE HYPOTHESES • TEST YOUR HYPOTHESES • IS THERE A FIT? • REASSESS YOUR HYPOTHESES Minimum Viable Product Persona/Archetype Jeff Nock

11. THE VALUE PROPOSITION Minimum Viable Product Jeff Nock

12. CUSTOMER DISCOVERY FOR VALUE PROPOSITION • COMPETITION: WHAT DO CUSTOMERS DO TODAY? • TECHNOLOGY / MARKET INSIGHT: WHY IS THE PROBLEM SO HARD TO SOLVE? • MARKET SIZE: HOW BIG IS THIS PROBLEM? • PRODUCT: HOW DO YOU DO IT NOW? Jeff Nock

13. TYPES OF VALUE PROPOSITIONS Technical Insight Market Insight Smaller More Efficient Faster Simpler Lower cost Better Bundling Better Branding Better Distribution Jeff Nock

14. DEFINE MINIMUM VIABLE PRODUCT • FIRST, TEST YOUR UNDERSTANDING OF THE PROBLEM (PAIN) • NEXT TEST YOUR UNDERSTANDING OF THE SOLUTION (GAIN) • PROVES THAT IT SOLVES A CORE PROBLEM FOR CUSTOMERS • THE MINIMUM SET OF FEATURES NEEDED TO LEARN FROM EARLY EVANGELISTS - INTERVIEWS, DEMOS, PROTOTYPES, ETC. - AVOID BUILDING PRODUCTS NOBODY WANTS - MAXIMIZE THE LEARNING PER TIME SPENT - LOTS OF EYEBALL CONTACT Jeff Nock

15. THE ART OF THE MVP • A MVP IS NOT A MINIMAL PRODUCT • “BUT MY CUSTOMERS DON’T KNOW WHAT THEY WANT!” • AT WHAT POINT OF HEARING “I DON’T GET IT!” WILL WE PIVOT? Jeff Nock

16. THE CUSTOMER SEGMENT Customer Persona/ Archetype Jeff Nock

17. CUSTOMER SEGMENT/TARGET MARKET • STEVE BLANK BUSINESS MODEL CANVAS CUSTOMER SEGMENT VIDEO • HTTPS://WWW.YOUTUBE.COM/WATCH?V=YLMZYWHUUPE&LIST=PLW540WQ5 KAY9XCIUXJJCBAKIDK-6ZCHO3 Jeff Nock

18. TARGET MARKET CUSTOMER DISCOVERY • DEMOGRAPHICS: AGE/SEX/INCOME LEVEL/NICHE • HOW DO YOU FIND PEOPLE IN YOUR TARGET MARKET • COMMUNITY • SECONDARY RESEARCH (GOOGLE ETC) • COLD EMAILS WARMER CUSTOMER DISCOVERY CALLS • INDUSTRY ASSOCIATIONS • MENTORS • NETWORKING Jeff Nock

19. COMPETITION • THERE ARE ALWAYS COMPETITORS! • DIRECT COMPETITORS • FORD VS GM • INDIRECT COMPETITORS • FORD VS UBER • FORD VS SUBWAYS-PLANES • FUTURE DISRUPTORS • FORD VS TESLA • NEED TO EDUCATE? • SELF DRIVING CARS? Jeff Nock

20. CUSTOMER PERSONA/ARCHETYPE Market Type Jeff Nock

Jeff Nock of Prescient Consulting on New Product Development

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Jeff Nock of Prescient Consulting on New Product Development