2015 Forum for Business Solution on Innovation and Regulatory Compliance in Process Manufacturing 13th, May, 2015

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Pre-event Workshop
2015 Forum for Business Solution on Innovation and Regulatory Compliance in Process Manufacturing
13th, May, 2015
Organizer: Selerant & Simba
0850 Welcome Address
0900 PLM Global Trend and Technology Innovation
Product and marketing innovation, including Mobile App, SCC, FNMS,QR Code Application, Labeling Management, etc.
0945 Customer Speech: Insight: How we’re further building sustainability into our product design process
1015 Tea Break
1045 Innovation for PLM, how to create Competitive Advantage for enterprises through PLM implementation
Including increase speed to market, regulatory compliance, innovation driven management, etc.
1115 Customer Speech: New Product Development Innovation (NPDI), Innovation stage gate approach to innovation management, Portfolio across multiple products lines.
Develop good products by R&D and innovation, deliver new customer service and new experience
1200 Lunch Break
1300 PLM Best Practice
PDM/IPM/FRM/RC/FNMS/SCC, Product Roadmap, New Features and Functionalities, etc.
1400 Customer Speech: How B2B company can streamline NPD and regulatory compliance with PLM?
1430 Best Practice for PLM Implementation-Ensuring Return on Investment(ROI) for your product lifecycle Management (PLM) Implementation
1500 Tea Break
1530 Newest Challenges With Increasing Regulation Burdens in CPG Industry.
How to effectively deal with increasing regulation burdens, we will explore latest updates on Consumers products legislations, how you can quickly create better, safer products to further build on
customer brand loyalty.
1600 Customer Speech: Food ingredient solution , Sample management, GHS compliance safety data sheet
1630 Closing Remarks
1700 Buffet Dinner

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FBIF2015 General Meeting
Status Quo & Trend ( Morning 14th, May)
0830 Welcome Address by Organizer
0835 Opening Remark by Plenary Session Chairman
0840 Status Analysis and Trend of Food and Beverage Market
Consumer market trend for China Beverage and Food
How to grow sales for new product innovation
Push product innovation by ecommerce
Jason YU, General Manager in China, Kantar Worldpanel
Demand+ Capital+ Innovation: Trans Boundary Will Be Wonderful. New Competitors Are Going To Appear, Are You Ready?
0920 With Respect to Cross-Border Competition, Opportunities and Challenges Coexist
• Market derives from demand: Today, consumers have a higher demand for food safety than any time in history.
• Slowdown of non-food industrial growth rate promotes capital to seek new growth pointed
• Brand reposition-- whether high prices due to "healthy and safety" will reduce values of products bestowed by the brand
• Then what about related planting, processing, logistics, storage and trade?
Adam XU, Partner, Strategy&
1000 Tea break
1030
1110
1200
Keynote Presentation Demand Driven Growth Strategies—Consumer Lead Innovation
Lynn XU, Vice President, Innovation practices, Nielsen Greater China
Food and beverage industry in Mobile Times--today, e-commerce competition is far from price competition in those selling age, technology development has
rapidly promoted the development of food e-commerce and thereby has enabled users to have a better experience.
Panel Discussion
What's the Future Development of Traditional Retail Industry?
Panelists will from:
Cai Hongliang, CEO, Be & Cherry
Ron Wardle，China CEO，Export Now (Shanghai), Inc.
Luna Liu, Business Development manager on Tmall Global
Luncheon

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Innovation, R&D
Afternoon, 14th, May
Innovation, Where to Start?
1340 Welcome Address by Session Chairman
1345 Keynote Speech
Consumer-inspired Innovation: the Source of Success
• Innovation in the context of globalization
• Understanding consumer’s mind and how to create consumer-inspired innovation
• To seek all the possible opportunities of innovation in product, package, shape, size and color
Marcelo Amstalden Mö ller, Head of Global CMI for Innovation, Global Brands & Cider,
HEINEKEN Group B.V.
1420 Can Packaging Innovation
William Fu, Sales & Marketing Vice President, Ball Asia Pacific Limited.
1450 Innovation Showcase
1. IDC technology innovation - enabling RTD beverage dispensing for weeks, maintaining shelf-life
without refrigeration.
2. Reserved for HP (Digital Printing)
1510 Tea Break
Design Innovation
Pentawards Winners Tell You How To Design Beautiful Cloth For Your Food
1540
The Age of Disruption, clustering the global trends
Sarie Moolenburgh, Client Brand Director, CARTILS
1625 A Happy Egg Story – Love, revolution and a hen named Freeda
Paul Williams, Creative Director, Springgetts
1655 Structural packaging - Innovative beverage concepts
Cristian Stancu, Manager, Remark Studio SRL
1725 Day One Closed
1830 Buffet Dinner
Chairman: Iuliana Nita, Global Marketing Manager, SAINT GOBAIN
Marketing Innovation
Afternoon, 14th, May
Embrace Science & Tech
Marketing is a technological work. Neuromarketing, big data and artificial intelligence. Are you ready?
1340 Welcome Address by Session Chairman
1345 Scent Branding in a Multi-Sensory Context
Simon Harrop, CEO, Brand Sense, Founding Director, The Aroma Company
1430 HP Digital Printing for Food & Beverage – The Art of Possibilities
This session will look back at the evolution of packaging, bringing it up to the present day with the
“Art of Possibilities” in terms of the role of Digital packaging in making us “feel”. The journey will
include examples of when the combination of Digital Packaging & a Good idea come together!
Nancy Janes, Worldwide Programs Director for Brand and Agency Marketing, HP
1500 The Brain behind Better Brands
Understanding the emotional drivers of consumers decision making through neuroscience
GUO Lan, Head of Nielsen Neuro in China
Bo Hong, Ph.D. Professor, Department of Biomedical Engineering, School of Medicine,
Tsinghua University
1545 Tea Break
1620 Programmatic Buying: Brand Age
Roy Zhou CEO at Yoyi Digital
1700 Life of Advertising Guys
Lorraine Yuan, Vice General Manager of Sales Department Microsoft Online
1730 Data Driven Innovative Precision Marketing
Maggie Wang, Vice President, Commercial Strategy and e-Commerce, AdMaster
1750 Baidu Moments
Ms. Zhao Ting, General Manager of Baidu Key Account Department, Baidu
1830 Buffet Dinner
Chairman: Iuliana Nita, Global Marketing Manager, SAINT GOBAIN

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Innovation, R&D
15th , May
0900 Globalization and Localization——Examples of Sino-Dutch collaboration and
innovation in agri & food
Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President, Wageningen
University & R&D Center
0935 Innovation Strategies to Accelerate Growth
Adapting to the rapid changes of today's world is vital, and necessitates a mastership of the innovation
tools that leads to a clean and robust Business Strategy. The rising concerns about the expectation that
food will contribute to a better life and the challenges resulting from societal transformation are
opportunities for innovation. Adapting requires an agile entrepreneurial culture that enables to cover the
emerging business opportunities resulting in accelerated growth.
Valerio Nannini, Senior Vice President Head of Strategies and Performance at Nestle
1025 Tea Break
1100 From "Idea" to "Products"—— how PepsiCo’s global R&D organization is
transforming PepsiCo’s business and driving profitable topline growth
PepsiCo has always embraced the power of transformation to deliver and create consumer value as
well as a distinct competitive advantage. That’s why more than 15 years ago PepsiCo began the
process of transforming itself. Anticipating changing consumer needs and new technology
developments, another step change in innovation approach has been implemented to deliver on today’s
brand and market priorities as well as the growth opportunities of tomorrow.
Ellen Debrabander, SVP, Global R&D Nutrition at PepsiCo
1135 Strategic Holistic Product Design – A Case Study for Plant Based Beverages
• “Reason to believe” is no longer enough
• Design through your consumer’s eyes
• Design for your internal and external customers
• Put it all together
Weizhi Chen, SVP & CTO at The WhiteWave Foods Company
1215 Luncheon
Marketing Innovation
15th, May
No Content, No Marketing
We can see that almost every company has its own WeChat public account, almost all of which are
selling their goods. Your may have many followers, but how many of your contents are really helpful
to customers? And how many real sticky subscribers are there?
0900 Keynote Speech
CONTENT VELOCITY
PACE+PURPOSE
Silvia Goh, Chief Content Officer at Starcom MediaVest Group
0930 Native Marketing and Legendary Stories
As the change of media forms today’s marketing pay more attention to new technology and new
channel, less attention to complicated social pattern in China. Ifeng’s native marketing advocate
five transformations of marketing thinking, and produces more than 70 great cases by combining
media content with insights of social trends and application of big data.
Andy Xu, Senior Vice President, Ifeng
1000 Panel Discussion
▪ Alex Xie, Co-Founder, Civilization
▪ Andrew Lok, Co-Founder, Civilization
▪ Chris Chen, CEO & Creative Director, Trio Isobar
▪ April Chang, GM, Trio Isobar
1030 Tea Break
1100 Synchronizing a Brand with Culture to Get Best Returns
Panos Dimitropoulos, Cultural Insights Associate Director, Added Value
1130 Storytelling: The Coca-Cola Way
Richard Cotton, Content & Creative Excellence Director, Coca-Cola
1215 Luncheon

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1400 Topic TBA
Ms. CAO Yongmei, Chairman of Group Production Council of Want-Want Group
1440 Talk: Chocolate Innovation in China
Ji Shunying, Founder, China Chocolate (Suzhou) R&D Center
Insight Into The Future
The rapid development of science and technology will inevitably and greatly affect
our traditional living habits. You can choose to accept or refuse. But before that,
shouldn't you completely know it?
1510 Cultured beef: An alternative to livestock beef
• Alternatives to livestock beef are desirable
• Technology is maturing
• Scaling and regulatory approval still required
• Acceptance is culturally determined and achievable
• Prospects are critically evaluated
Mark Post, Professor of Vascular Physiology, Chair of Physiology, Maastricht University
New generations of consumers born in 80s, 90s and 00s, who grew up in the
Internet Age. Most of them refused to be muggles. Does your product have enough
magic to attract them?
1555 Innovative Business Showcase Study
Bringing ideas to life——About the importance of supporting young people, solving
problems and introducing an innovative student product to the market
Robin Stein, Co-Founder, Babo Blue; Winner of IGL2014(TUM)
Hans-Kaspar Mayer, Co-Founder, Babo Blue; Winner of IGL2014(TUM)
1630 Tea Break & End of Forum
Market Different
A marketing talent once said: "Never give the customer what they want, but what is unexpected."
Marketing is a creative pursuit of breakthrough and let’s take a look at what marketing cases can
subvert your thinking?
1400 Disruption and Innovation
Disruption is and has been the strategic process at the heart of the growth of TBWA for the past 20
years. It has helped birth great thinking for brands like Apple and Nissan globally. Today, more than
ever, it is relevant for a rapidly changing China. Brian's talk will look at the modern relevance of the
practice of Disruption and also how it can fuel innovation both globally and for today's China.
Brian Swords, Managing Director at TBWA
1445 Fink Different
As more and more brands become available in China, the consumer has more choice than ever
before.
Yet so much advertising looks the same, it's sometimes hard to tell the brands apart.
China is changing rapidly and with social media on a meteoric rise, new points of view are
challenging the status quo.
Brands need to break free from conventional thinking if they are to survive the long game.
Graham Fink, Chief Creative Officer Ogilvy China
1530 ―The Beer that Speaks for Itself‖- Literally: Using Innovative marketing to disrupt
and capture consumer’s attention.
“Beer lovers know a good beer when they taste one. So I didn’t have to prattle on about myself
hitting people over the head with all my ingredients and silly reasons to believe. Nah, I just wanted
people to get to know the real, laid back me and appeal to their sense of good judgment. The only
thing that matters when it comes to beer is the flavor. Though it doesn’t hurt to have a great tan and
some cool Kenny Powers sunglasses.” – Shock Top
Mike Bascom, Director of Marketing, AB InBev
1630 Tea Break & End of Forum