Why consumers get nutrition advice from self proclaimed experts

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Why consumers get nutrition advice from self proclaimed experts

  1. 1. Why Do Consumers Get Nutrition Information From Their Hairdresser ? Presented by Jean Caton MS, MBA, RD Career * Business * Life Coach at the Missouri Dietetic Association April 23, 2009 Currents of Change
  2. 2. Mc Kinley Coaching & Consulting www.Jean What’s Wrong with this Picture? Richard Simmons Offers Weight Loss Advice to Jessica Simpson
  3. 3. Mc Kinley Coaching & Consulting www.Jean Why is Richard Simmons on Letterman and you are not ? Why is Dr Oz on Oprah and you are not ? Why do people ask their hairdresser about eating, food and diets ? ?
  4. 4. Mc Kinley Coaching & Consulting www.Jean And the answer is…. • Anonymity • Intimacy • Makes me beautiful • Hear what they want to hear • Quick • Easy solution • Likeable • Knows me • Relationship • Trust • Focus is just on me
  5. 5. Mc Kinley Coaching & Consulting www.Jean What’s an RD to do?
  6. 6. Mc Kinley Coaching & Consulting www.Jean What we can learn • Richard Simmons • Dr. Oz • Hairdressers • All the other self-proclaimed experts
  7. 7. Mc Kinley Coaching & Consulting www.Jean Credibility… is only one part of the formula!
  8. 8. Mc Kinley Coaching & Consulting www.Jean Choices Power of One  Change What’s an RD to do?
  9. 9. Mc Kinley Coaching & Consulting www.Jean Choices Reactive or Proactive Argue or Get Past it Complain or Change "Argue for your limitations, and sure enough, they're yours." Richard Bach CHOICE
  10. 10. Mc Kinley Coaching & Consulting www.Jean
  11. 11. Mc Kinley Coaching & Consulting www.Jean ”The pessimist complains about the way the wind is blowing; the optimist expects it to change; the realist adjusts the sails.” William Arthur Ward writer/ college administrator
  12. 12. Mc Kinley Coaching & Consulting www.Jean Change What You Can Circle of Influence Circle of Concern
  13. 13. Mc Kinley Coaching & Consulting www.Jean Change What You Can It’s not the mountain we conquer, but ourselves” ~Sir Edmund Hillary The first person to successfully reach the summit of Mt. Everest Change how we do what we do
  14. 14. Mc Kinley Coaching & Consulting www.Jean Change What You Can Traditional RD Counseling Model Client RD Problem Solution The Right Answer RD agenda RD TELLS (what to do) RD Expert Role
  15. 15. Clients are people too “People do not care how much you know until they know how much you care.” ~John Maxwell (American Author and motivational speaker)
  16. 16. Mc Kinley Coaching & Consulting www.Jean CEO Accountant Career Employee Scientist Creative Entrepreneur
  17. 17. Mc Kinley Coaching & Consulting www.Jean
  18. 18. Assessments Print ® Personality Assessment
  19. 19. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Clinical-ese to consumer-ese Talk WIIFM Ask more questions Use the client’s language Positive benefits messaging
  20. 20. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Say This Not That
  21. 21. Mc Kinley Coaching & Consulting www.Jean Talk to consumers where they are http://profile.to/jeancaton/ http://Twitter.com/JEANCATON http://www.linkedin.com/in/jeancaton You tube Blogs
  22. 22. Mc Kinley Coaching & Consulting www.Jean “We don't see things as they are, we see things as we are.” ~Anais Nin, Diarist and novelist RD Image PERCEPTION !
  23. 23. Mc Kinley Coaching & Consulting www.Jean RD Image Image in the eyes of some consumers, employers,and media must change.
  24. 24. Mc Kinley Coaching & Consulting www.Jean What is your image In the eyes of your clients your employer your peers yourself ?
  25. 25. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Authoritative Leader Effective communicator Capable Likeable Edgy Sense of Humor Human Assertive
  26. 26. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Perceived, Desired, Actual Perception
  27. 27. Choices, The Power of One! Change. What Action will I take ? Circle of Influence Clients are people Complain ConversationImage Talk to Consumers where they are Understanding clients (myself) Ask my Hairdresser
  28. 28. Mc Kinley Coaching & Consulting www.Jean References • “What to Say When You Talk to Yourself” author, Shad Helmstetter PhD • “Please Understand Me” author, David Kiersey • “Strengths Finder 2.0” author, Tom Roth • “Seven Habits of Highly Effective People” author, Stephen Covey • “How to Say it for Women” author, Phyllis Mindell • “Feel the Fear and Do it Anyway” author, Susan Jeffers • “Fierce Conversations” author, Susan Scott • “One Small Step Can Change Your Life” author, Robert Maurer PhD • “Nice Girls Don’t Get the Corner Office” author Lois Frankel PhD • “The Brand Called You” author, Peter Montoya
  29. 29. Jean R Caton MS RD MBA www.JeanCaton.net info@JeanCaton.net

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