Memory hooks - BNI Matrix NEC 2/3/2022

1. How to make people
Remember your business Better!
Creating Memory Hooks!

2. What do People
Remember U For?

3. Which Member You Remember?
Alvin Yap
King of Anti
Oxidants &
Guardians of
All Organs
Dr Thum
Relief Your Pain
at Your Home
Candy Lim
Chief Image Fairy Godmama
Joel Lim
Adds Visual Wow
To Your Images
Prisca Lim
Wear a Waterfall
Everyday

4. So Which Member You
Remember?
Lian Heng
Sam Wang
Your Weight Man
Hamidah
She makes Data Sexy
Adam Koon
U Got to
See Him, To
Want Him
Wilson Chin
Your loans,
my Duty
Futuristic Accountant

5. 7 Types of
Hooks to Use

6. Draw Attention to Your Name
Getting Them to Remember Who You Are
LESS IS MORE !!
Adam Koon
U Got to
See Him, To
Want Him
Prisca Lim
Wear a Waterfall
Everyday

7. Highlight Your Company Name
Connecting Who You Are with Wat You DO
When You need Answers to IT, You look for IT
Answers!!

8. Communicate Your Profession
Reminding Them of What You Can Do for Them
e.g. I make Data Sexy! (Hamidah, Data Analyst)
Hamidah
She makes Data Sexy

9. Convey Importance of Quality
Showing Them You Are Serious About Your
Work
I don’t do pretend estate.
I do real estate (Cindy Sim & Aileen Yeo)

10. Educate as You Sell
Telling Them What Your Business Does
e.g. Would you rather pay taxes on
your interests, or earn interests on
your taxes? – (Tax Consultant).
Lian Heng
Futuristic Accountant

11. Rhyme it or Sing It
Making Them Hum Your Ad for Hours
e.g. Before the problems hit Your foyer,
call Marcus your friendly lawyer –
(Legal Services)

12. Play with The Words
Getting Them to Laugh as They
Hand Over Their Business
When You need Answers to IT,
You look for IT Answers!!

13. 7 Types of Hooks to Use
• Draw Attention to Your Name.
• Highlight Your Company Name
• Communicate Your Profession
• Convey Quality is important to
You
• Educate as You SELL
• Rhyme it Or Sing It
• Play with the Words THANKS !!