This document provides information about Duronto TV's programming strategies. It defines the target group as kids aged 0-14 and their caregivers. It outlines the fixed point chart (FPC) which structures programming into blocks by time of day, including cinema hours. The commercial time (CT) strategy allocates 8 minutes of ads per 30 minute episode. The branding and sponsorship strategy allows sponsors to receive title branding and commercial spots in exchange for funding programs. An example program called "Golpo Sheshe Ghumer Deshe" is described, which is a 20 minute drama/fantasy series featuring celebrities telling diverse stories from around the world to develop children's sleeping habits.

1. DURONTO TV | WWW.DURONTO.TV

2. BOARD OF DIRECTORS
Mr. Md. Shahriar Alam, M.P.
Chairman
Mr. Muhammad Sayeed
Managing Director
Mr. Abhijit Chowdhury
Director

3. DEFINING OUR TG ( KIDS &
CAREGIVERS)
Kids: 00-14 years Female: Across Ages Male: Papa, Grandpa’s

4. FPC (FIXED POINT CHART)
All program will start at xx.00 hour or xx.30 hour only
We divided FPC into 4 major hours : SPH (3.00pm-10.00pm), PH
(7.00am-1.00pm) and OPH (12.00am-7.00am), Cinema Hours
(CH)
We have Cinema Hours (PH 1:00pm-3.00pm and SPH 10.00pm-
12.00am)
5-days regular slot per week (same programs on each slot, like
single line) plus weekend slots
Weekend programs will have weekend specials (flagship) plus
popular repeated slots from regular 5-days slots

5. COMMERCIAL TIME (CT)
STRATEGY
8 Minutes CT per half-hour episode, 16 Minutes CT per hour program
Back-to-back program slots, no BEFORE CT slots
3 MBs for 30-minutes program, 6 Mid-breaks for 60-minutes program
Cinema will have long breaks; ideally 6-7 breaks per cinema
considering cinema length
A lot of break-free programs in off-peak hours, especially during
weekends

6. BRANDING AND
SPONSORSHIP STRATEGY
Branding / Sponsorship should be started after 90-days of
commercial launch
2 Minutes CT, title branding will be given to the sponsor for 30-
minutes program
6-7 Minutes CT, title branding will be given to the sponsor for
cinema
The logo of the title sponsor will appear after the program name
followed by powered-by sponsor
The title sponsor will get maximum 5-sec tag-on commercial with
each program promo

7. OUR PROGRAMS
 Program GOLPO SHESHE GHUMER DESHE
 Genre Drama, Fantasy
 Duration 20 Minutes
 Episodes 65
 Target Group Children and their families
 On air time Everyday: 6.30 pm
 Repeat Sun-Thu: 1.00 am
Casting: Syed Hasan Imam, Dilara Zaman, Raisul Islam Asad, Suborna Mustafa,
Khairul Alam Sabuj, Wahida Mallik Jolly, Intekhab Dinar, Shahadat Hossain, Naznin
Hasan Chumki, Shazu Khadem, Dipa Khondokar, Runa Khan, Sushoma Sarkar,
Golpo, Mugdho, Unaisa, Propa, Pot.
Summary: It is a story telling series. Here, parents, grand-parents, uncle/aunts tell
diverse stories and fairy tales from all around the world to children. Many renowned
celebrities have taken part in this series. This show is created to develop the habit
of sleeping timely in children’s mind in a fun way.