1. Project Synopsis:
Topic: Range developmentof Athleisure wearforwomen.
Key points:
Athleisure wear: Athleisure does sound like an oxymoron of sorts—athletic and leisure are at
opposite endsof the spectrum.Butwhatthe term aimsto encapsulate is a sartorial balance of form
withfunction,comfortwith“chicness”.Withchanginglifestyles, the requirements on how to dress
have alsochanged.Workingdayscan be gruelling,andwhile lookinggoodis still important, comfort
and feelinggood also are vital. When the world is taking a cultural shift towards being more active
and the millennial embrace the balance betweenworkandhealth,the apparel requirement are also
on a way to different path. With the demise of denims, as the yoga pants and white sneakers took
over the fashion world, the new term Athleisure came into play.
The firststepis to identifyingvariousaspectsof Athleisure wear,itsneed, andupcomingbrandswith
the same product range followed by market survey which includes identifying price points, fabric,
and finishes given in each brand.
Product benchmarking:
Testing of the garments so as to know about the finishes, Seam strength, Fabric testing,
Tensile Strength, Drape Test, Yarn testing. Fit Analysis.
Analysing the test results of different garments.
Determining the features that can be incorporated in the range.
Developing Fit chart for the garment
Determining the sample frame.
Taking measurements of the sample size.
Analysing the data collected.
Development of fit chart for athleisure wear
Proto Type Development
Developingthe prototype afteridentifyingthe bestmix of finishesandfabricthatcan be givento the
garmentwithleastcostpossible,inordertomake itcustomer appealing by using elastic multi color
threads and other trims.
Feasibility Testing
Taking the reviews for the product from the customer end.
Range Development
Followedbyrange developmentAthleisure wear forwomenwithdesired fabrics, finishes and trims
which fulfils the functional and aesthetical needs of customer on the long run.
